You think he said "not bad" — but he meant "I WANT TO BUY"

By Sophie - Social Marketing Expert
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2025/05/23

You thought it was just a casual comment

“Looks pretty good.”
“My friend used this before.”
“A bit pricey. if it were cheaper, i’d probably get it.”
“Where can i buy this?”

You see comments like these every day and brush them off as casual feedback or empty compliments. But in reality, each of them could be a customer teetering on the edge of buying.

What you don’t realize is — you’re missing one conversion opportunity after another.


These are all hidden “I WANT TO BUY" signals

● 90% of buyers won’t say “i want to buy” — they’ll test the waters instead
On social platforms, people rarely say exactly what they mean.
They use vague language to gauge your response:

  • “How do I use this?” (They’re asking: will this work for me?)

  • “I’ve used something similar before.” (can you convince me to switch?)

  • “This looks like decent quality.” (i’m waiting for you to guide me next.)

● Over 70% of sales signals in comments are ignored
Your team is busy monitoring DMs. Your marketers are focused on posting.
Meanwhile, high-intent comments go unnoticed — because no one is looking.

It’s like you have salespeople at the front door, while serious buyers are knocking at the side door, unanswered.

● If you don’t spot high-intent comments, your competitors will
A user leaves a “not bad” on your post — you don’t respond.
Minutes later, they leave the same comment on your competitor’s page — and get a warm, prompt DM.

That’s a sale lost before you even knew it existed.


SocialEcho: turn comments into conversions

That’s exactly what SocialEcho is built for. Our platform helps you:

Identify high-intent comments instantly
AI-powered semantic analysis spots phrases like “thinking of buying,” “comparing,” or “confused about...” across platforms.

Prioritize leads automatically
We push the hottest comments to you daily, so you never miss another opportunity.

Manage comments across platforms from one place
No more tab-hopping. No more missed messages. Every comment, in one unified interface.

You don’t need to dig through threads or manually flag every potential lead.
SocialEcho finds the indecisive customers for you — and brings them to the front of the line.


Final thought

When a customer says “not bad,” what they really mean might be:

“i just need one more reason — and i’ll buy.”

The real bottleneck isn’t traffic. It’s that you can’t tell which part of your traffic is already ready to convert.

Don’t let another “not bad” slip by.
Let your conversions happen faster — and smarter.

Start today with SocialEcho — and turn comment sections into conversion engines.

Last modified: 2025-05-23Powered by