TikTok Money Calculator
Enter followers and engagement rate to estimate your per-video sponsorship rate and annual potential.
A free creator-rate estimator maintained by SocialEcho. Benchmarks calibrated 2026-07; all math runs in your browser.
Not sure? Compute it first: (likes+comments)/post ÷ followers
Estimate
Tier: MicroPer-post rate range
$40 – $100
Annual earning potential (est.)
$960 – $2,400
3 levers to raise your rate
Next steps
Pull the rate levers one by one
More free tools:Engagement Rate CalculatorPost Frequency PlannerAI Auto Rewrite
Full-tier rate benchmarks
See every tier, not just yours — know the room above and below
| Tier | Followers | Per-post rate (per 1K followers) | Baseline ER | Sponsored posts/mo |
|---|---|---|---|---|
| Nano | <10K | $5 – $15 | 12% | 1 |
| Micro | 10K–100K | $8 – $20 | 9% | 2 |
| Mid-tier | 100K–500K | $10 – $25 | 6% | 3 |
| Macro | 500K–1M | $12 – $30 | 5% | 4 |
| Mega | 1M+ | $15 – $40 | 4% | 4 |
Source: aggregated public industry reports, 2026-07; calibrated quarterly. Estimated ranges, not official platform pricing. (2026-07)
How it works
Three steps to a defensible rate
Enter your numbers
Followers (slider or type), engagement rate and niche.
Read your range
Industry benchmarks × ER multiplier × niche coefficient → per-post range and annual potential.
Check the benchmark table
The full-tier table backs your number in negotiations.
Why this calculator
Walk into negotiations with a number
Benchmark-grounded
Platform × tier × niche public benchmark ranges, calibrated 2026-07.
Engagement-priced
Same followers, double the ER, double the rate — the multiplier is transparent.
Annual potential
Typical sponsored-post cadence per tier converts to a yearly range.
Full-tier table
Not just your result — the whole benchmark table is SSR-visible to cite.
Niche coefficients
12 niches from 0.85× to 1.6× — the vertical premium is visible.
Free, no login
Pure client-side math; nothing is uploaded.
Who uses it
Real scenarios
Full-time creators
Check the range before every brand negotiation.
Side-hustle creators
Size the monetization upside before going all-in.
MCN managers
Price a roster of accounts with one consistent method.
Multi-platform creators
Compare platform rates to allocate content effort.
How TikTok sponsorship rates actually work
There's no official price list for TikTok sponsorships. The industry convention starts from a per-1K-followers base rate multiplied by audience size, then adjusts for engagement and niche. Aggregated 2026 reports put nano accounts (under 10K followers) around $5-15 per 1K followers per video, scaling to $15-40 for mega accounts (1M+). What really moves the number is engagement: TikTok's recommendation graph means a high-engagement small account can out-reach a low-engagement big one, so this calculator treats ER as a 0.5×-2× multiplier — at 100K followers, a 12% ER account can defensibly charge 3× more than a 4% one.
Niche matters too: finance and tech content reaches high-value audiences and carries up to a 1.6× coefficient, while broad entertainment sits near 0.85×. Annual potential converts typical sponsored-post cadence per tier (about 1/month for nano, 4/month for macro+) into a yearly range — potential, not a guarantee. Note this estimates brand-deal rates, not the Creator Rewards Program payout, which pays per view at far lower unit economics. Bring the full-tier benchmark table to your next negotiation; numbers beat vibes.
FAQ
Common questions answered
How many followers do you need to get TikTok sponsorships?
There's no hard floor. Nano creators under 10K followers land deals (especially with local and niche brands) at roughly $5-15 per 1K followers. Brands weigh engagement and audience fit over raw follower count.
Is the Creator Rewards Program the same as sponsorship rates?
No. Creator Rewards pays per view — typically under $1 per 1K views. Sponsorship rates are what brands pay you directly for content; that's what this calculator estimates.
How do I raise my TikTok rate?
Three levers in priority order: lift engagement rate (a 0.5×-2× multiplier), post on a steady cadence (stable reach baseline), and specialize in a high-value niche (finance/tech carry up to 1.6×). ER moves fastest.
Are TikTok rates higher than YouTube's?
Per 1K followers, YouTube pays notably more (higher production cost, longer content shelf-life). TikTok wins on speed and lower production cost per post. Compare the same follower count in our YouTube calculator.
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