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  3. /China Edition
  4. /3C Consumer Electronics Brand Rankings
  5. /Computer hardware
  6. /BOOX
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September 2026 · Brand profile
BOOX

BOOX

Computer hardware
Score57.6
3C Consumer Electronics Brand Rankings rank#64
Computer hardware rank#7

About the brand

BOOX focuses on E Ink devices, with products covering e-readers, handwriting tablets, and supporting software, catering to reading, note-taking, learning, and office scenarios. The brand meets personal knowledge management needs through various screen sizes and system functions, operating its own online store and distribution network overseas, while providing hardware, firmware, and usage support.

Official site
shop.boox.com ↗
Founded
2008
Headquarters
Guangzhou, China
Official accounts
About the brandshop.boox.com

About the brand

BOOX focuses on E Ink devices, with products covering e-readers, handwriting tablets, and supporting software, catering to reading, note-taking, learning, and office scenarios. The brand meets personal knowledge management needs through various screen sizes and system functions, operating its own online store and distribution network overseas, while providing hardware, firmware, and usage support.

Official site
shop.boox.com ↗
Founded
2008
Headquarters
Guangzhou, China
Official accounts
Exposure3M
Followers287.5K
Engagement0.21%
Active weeks5 wk
Viral content share22.92%

Exposure by platform

YouTube carries 94.41% of exposure

7-day exposure, by platform

YouTube
94.41%
Instagram
3.36%
X
1.73%
Facebook
0.5%

Engagement rate by platform

Instagram has the highest engagement at 3.61%

How sticky the same brand's content is on each platform

Score and rank trend

First issue: the trend appears from the next issue

57.6Rank #64

Ways people engaged

Of 6.3K interactions, 90% were likes.

Likes, comments, shares and saves

5-week publishing heatmap

Each cell is the number of posts that week on that platform; darker means more. Column headers show the week's start date; the last column ends on the data cutoff

YouTube
Instagram
Facebook
X
W1 · Sep 1
1
1
4
4
W2 · Sep 8
0
0
3
5
W3 · Sep 15
3
5
5
5
W4 · Sep 22
1
3
4
4
W5 · Sep 29
0
1
1
1
LowHigh
W1Sep 1
W2Sep 8
W3Sep 15
W4Sep 22
W5Sep 29
YouTube
1
0
3
1
0
Instagram
1
0
5
3
1
Facebook
4
3
5
4
1
X
4
5
5
4
1
LowHigh

Top 10 posts by exposure

All platforms combined, sorted by exposure · click a title to open the original

  1. 1YouTube
    Make a Difference | BOOX
    YouTube2026-09-16Exposure 1.9MLikes 44
  2. 2YouTube
    Introducing the Note Air6 C
    YouTube2026-09-16Exposure 584.1KLikes 312
  3. 3YouTube
    2026 BOOX Product Launch Event
    YouTube2026-09-16Exposure 355.2KLikes 800
  4. 4YouTube
    Introducing the Note Mini C
    YouTube2026-09-24Exposure 76.6KLikes 208
  5. 5Instagram
    🎉Welcome to the next chapter of BOOX ePaper. A simpler way to read, think, and get things done without the constant digital distractions. At our 2026 launch event, we’re introducing three new devices built for a smooth, purposeful experience. The BOOX Palma 3 keeps the ultra-portable phone shape you love, but with a refreshed, cleaner, and quieter look. What makes the Palma 3 your new daily essential? - The clearest screen yet: Latest black-and-white #ePaper with deeper contrast that reads exactly like real paper. - Made to travel: Roughly 7.8 mm thin with a massive 3,950 mAh battery that lasts for days. - InkSense Plus Stylus support: Catch instant ideas and tick off checklists directly on the screen. - Android 16: You can easily download your favorite reading, news, and audiobook apps straight from the Google Play Store. - Ample Storage: 128GB built-in, expandable up to 2TB via microSD. Your entire library fits in your pocket. Whether you're catching up on articles during your morning commute or winding down before bed without the harsh blue light, the #Palma3 is built to help you focus on what actually matters. Learn more at shop.boox.com.
    Instagram2026-09-16Exposure 31.8KLikes 1.1K
  6. 6Instagram
    The BOOX Picco is now available for your wishlist at the BOOX shop. ✨ As the first device in our brand-new BOOX Tiles category, this tiny 3.97-inch pocket companion is incredibly lightweight and built to go absolutely anywhere. It slips effortlessly into any pocket or attaches to the back of your phone via a magnetic ring case, giving you pure #reading pleasure again! 📚 Learn more via the link in bio. #BOOXPicco #BOOXTiles
    Instagram2026-09-16Exposure 28.6KLikes 954
  7. 7Instagram
    🎉We're thrilled to share that our brand-new BOOX Picco is now up for pre-order! Meet the 3.97″ card-sized BOOX Tile for pages and fun. This is the first in our BOOX Tiles lineup, offering a fresh take on lifestyle companions and novelties that go beyond the classic BOOX Tablets. We cannot wait for you to experience it! Find out more at shop.boox.com. Link in bio.
    Instagram2026-09-28Exposure 10.8KLikes 374
  8. 8X
    Meet the newest addition to the BOOX family: the BOOX Tile Series. It is a brand-new line of lifestyle companions and novelties, designed to bring BOOX into more moments of everyday life. #Picco is the first product in the series — a tiny 3.97" eReader, about the size of a playing card. With a touchscreen, physical page-turn buttons, and a magnetic ring in its protective case, Picco can attach to the back of your phone, turning your eReder into an everyday accessory. Picco is now available to add to your wishlist at https://t.co/9ExfjwhIyL
    X2026-09-23Exposure 7.7KLikes 57
  9. 9Instagram
    The new BOOX Note Air6 C is a refined 10.3" color #ePaper notebook built for focus. It features a cozy paper-textured screen, runs on Android 16, and comes with BSR technology that makes multitasking, reading, and note-taking a breeze. Whether you're brainstorming ideas late at night or marking up color PDFs without any lag, this device can handle it all. #NewProduct #NoteAir6C
    Instagram2026-09-18Exposure 7.6KLikes 275
  10. 10Instagram
    The all-new BOOX Note Mini C brings our Note line design into a more compact form factor. This 8.52'' color ePaper device is tailored for high-mobility knowledge workers, ensuring sustained productivity wherever you travel. What makes the #NoteMiniC the ideal companion for active reading and mobile research? - One-handed readability: The 8.52" size fits easily into small bags or large pockets. It provides clear PDF viewing while remaining lightweight and comfortable to hold on the go. - Color-coded active reading: The soft ePaper colors highlight document edits, financial charts, and graphs, preserving the clear visual hierarchy of your data. - Versatile reading tools: The native NeoReader app supports 20 ebook formats (including EPUB, PDF, and AZW3). With the new InkSight stylus, you can highlight, scribble, and embed handwritten notes directly onto the file to map out information visually. - Seamless workflow: Powered by #Android 16, it lets you easily unify your workspace by downloading enterprise toolkits, data metrics, and web research apps straight from Google Play. Whether you're reviewing dense corporate data on your commute or working efficiently on a tight airline tray table, the Note Mini C perfectly balances portability and readability. Learn more at shop.boox.com.
    Instagram2026-09-16Exposure 7.2KLikes 252
Top 10 posts by exposure
#PostPlatformPublishedExposureLikesComments
1
Make a Difference | BOOX
YouTube2026-09-161.9M442
2
Introducing the Note Air6 C
YouTube2026-09-16584.1K31240
3
2026 BOOX Product Launch Event
YouTube2026-09-16355.2K800134
4
Introducing the Note Mini C
YouTube2026-09-2476.6K20869
5
🎉Welcome to the next chapter of BOOX ePaper. A simpler way to read, think, and get things done without the constant digital distractions. At our 2026 launch event, we’re introducing three new devices built for a smooth, purposeful experience. The BOOX Palma 3 keeps the ultra-portable phone shape you love, but with a refreshed, cleaner, and quieter look. What makes the Palma 3 your new daily essential? - The clearest screen yet: Latest black-and-white #ePaper with deeper contrast that reads exactly like real paper. - Made to travel: Roughly 7.8 mm thin with a massive 3,950 mAh battery that lasts for days. - InkSense Plus Stylus support: Catch instant ideas and tick off checklists directly on the screen. - Android 16: You can easily download your favorite reading, news, and audiobook apps straight from the Google Play Store. - Ample Storage: 128GB built-in, expandable up to 2TB via microSD. Your entire library fits in your pocket. Whether you're catching up on articles during your morning commute or winding down before bed without the harsh blue light, the #Palma3 is built to help you focus on what actually matters. Learn more at shop.boox.com.
Instagram2026-09-1631.8K1.1K63
6
The BOOX Picco is now available for your wishlist at the BOOX shop. ✨ As the first device in our brand-new BOOX Tiles category, this tiny 3.97-inch pocket companion is incredibly lightweight and built to go absolutely anywhere. It slips effortlessly into any pocket or attaches to the back of your phone via a magnetic ring case, giving you pure #reading pleasure again! 📚 Learn more via the link in bio. #BOOXPicco #BOOXTiles
Instagram2026-09-1628.6K95466
7
🎉We're thrilled to share that our brand-new BOOX Picco is now up for pre-order! Meet the 3.97″ card-sized BOOX Tile for pages and fun. This is the first in our BOOX Tiles lineup, offering a fresh take on lifestyle companions and novelties that go beyond the classic BOOX Tablets. We cannot wait for you to experience it! Find out more at shop.boox.com. Link in bio.
Instagram2026-09-2810.8K37419
8
Meet the newest addition to the BOOX family: the BOOX Tile Series. It is a brand-new line of lifestyle companions and novelties, designed to bring BOOX into more moments of everyday life. #Picco is the first product in the series — a tiny 3.97" eReader, about the size of a playing card. With a touchscreen, physical page-turn buttons, and a magnetic ring in its protective case, Picco can attach to the back of your phone, turning your eReder into an everyday accessory. Picco is now available to add to your wishlist at https://t.co/9ExfjwhIyL
X2026-09-237.7K576
9
The new BOOX Note Air6 C is a refined 10.3" color #ePaper notebook built for focus. It features a cozy paper-textured screen, runs on Android 16, and comes with BSR technology that makes multitasking, reading, and note-taking a breeze. Whether you're brainstorming ideas late at night or marking up color PDFs without any lag, this device can handle it all. #NewProduct #NoteAir6C
Instagram2026-09-187.6K2755
10
The all-new BOOX Note Mini C brings our Note line design into a more compact form factor. This 8.52'' color ePaper device is tailored for high-mobility knowledge workers, ensuring sustained productivity wherever you travel. What makes the #NoteMiniC the ideal companion for active reading and mobile research? - One-handed readability: The 8.52" size fits easily into small bags or large pockets. It provides clear PDF viewing while remaining lightweight and comfortable to hold on the go. - Color-coded active reading: The soft ePaper colors highlight document edits, financial charts, and graphs, preserving the clear visual hierarchy of your data. - Versatile reading tools: The native NeoReader app supports 20 ebook formats (including EPUB, PDF, and AZW3). With the new InkSight stylus, you can highlight, scribble, and embed handwritten notes directly onto the file to map out information visually. - Seamless workflow: Powered by #Android 16, it lets you easily unify your workspace by downloading enterprise toolkits, data metrics, and web research apps straight from Google Play. Whether you're reviewing dense corporate data on your commute or working efficiently on a tight airline tray table, the Note Mini C perfectly balances portability and readability. Learn more at shop.boox.com.
Instagram2026-09-167.2K25210

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