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Updated monthly

SocialEcho Social Media Influence Rankings

Built on public data from YouTube, TikTok, Instagram, Facebook, X and Threads, scored on five weighted metrics, split by edition and industry, refreshed monthly. Everything on the page is public, citable and shareable.

China Edition

Live

How Chinese brands perform on global social media

Global Edition

Coming soon

How global brands perform on social media

Coming soon

How the score works

Total exposure (7 days)
30%
Followers
20%
Engagement rate
20%
Active weeks
15%
Viral content share
15%

Exposure is counted from the day monitoring starts (7 days this issue); other metrics use a 90-day window. Exposure and followers are log-scaled, rate metrics are winsorized at the 5th–95th percentile, and everything is normalized within the industry. Viral = a post with exposure ≥ 3× the account's 90-day median. Accounts with fewer than 10 posts get the industry 25th percentile for rate metrics.

Methodology →

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Solutions

  • Brand Marketing
  • Matrix Creator
  • Media Agency
  • E-commerce
  • News & Media
  • Short Drama

Product

  • Publishing
  • Engagement
  • Listening
  • Analytics
  • AI Creation
  • AI Automation
  • AI Agents

Social Platforms

  • Facebook
  • Instagram
  • TikTok
  • TikTok Shop
  • X
  • YouTube
  • LinkedIn
  • Telegram
  • Threads
  • Pinterest
  • Reddit

Resources

  • Pricing
  • Blog
  • Free Tools
  • Influence RankingsNEW
  • Partners
  • Help
  • Glossary

Contact us

  • About Us
  • Marketingmarketing@socialecho.net
  • Supportsupport@socialecho.net
Telegram

Compare

  • vs Buffer
  • vs Hootsuite
  • vs Sprout Social
  • vs Metricool
  • vs Later
  • vs Agorapulse
  • vs Zoho Social
  • vs ManyChat
  • vs Publer
  • vs Blotato
  • vs Tailwind
  • vs Planoly

Alternatives

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  • Buffer Alternative
  • SocialBu Alternative
  • Metricool Alternative
  • Zoho Social Alternative
  • HubSpot Alternative
  • Publer Alternative
  • Hootsuite Alternative

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Case Studies

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Live

3C Consumer Electronics Brand Rankings

Based on social media data from a common reporting period, these rankings assess 3C brands across audience size and growth, content activity, reach, engagement, and popular posts. They offer a view of brands' social media influence to support brand benchmarking and market insights.

September 2026
View ranking