Updated monthly

SocialEcho Social Media Influence Rankings

Built on public data from YouTube, TikTok, Instagram, Facebook, X and Threads, scored on six weighted metrics, split by edition and industry, refreshed monthly. Everything on the page is public, citable and shareable.

China Edition

Live

How Chinese brands perform on global social media

Live

3C Consumer Electronics Brand Rankings

Based on social media data from a common reporting period, these rankings assess 3C brands across audience size and growth, content activity, reach, engagement, and popular posts. They offer a view of brands' social media influence to support brand benchmarking and market insights.

Live

Automotive Overseas Brand Rankings

Based on social media data from a common reporting period, these rankings assess automotive brands in international markets across audience size and growth, content activity, reach, engagement, and popular posts. They offer a view of the brands' social media influence to support brand benchmarking and industry insights.

Live

New Energy and Energy Storage Brand Rankings

Based on social media data from a common reporting period, these rankings assess new energy and energy storage brands across audience size and growth, content activity, reach, engagement, and popular posts. They offer a view of the brands' social media influence to support brand benchmarking and industry insights.

Live

Pan-Entertainment Overseas Brand Rankings

Based on social media data from a common reporting period, these rankings assess entertainment brands in international markets across audience size and growth, content activity, reach, engagement, and popular posts. They offer a view of the brands' social media influence to support brand benchmarking and industry insights.

Live

Home and Living Overseas Brand Rankings

Based on social media data from a common reporting period, these rankings assess home appliance and home furnishing brands in international markets across audience size and growth, content activity, reach, engagement, and popular posts. They offer a view of the brands' social media influence to support brand benchmarking and industry insights.

Live

New Retail Overseas Brand Rankings

Based on social media data from a common reporting period, these rankings assess new retail brands in international markets across audience size and growth, content activity, reach, engagement, and popular posts. They offer a view of the brands' social media influence to support brand benchmarking and industry insights.

Live

Smart Manufacturing Overseas Brand Rankings

Based on social media data from a common reporting period, these rankings assess smart manufacturing brands in international markets across audience size and growth, content activity, reach, engagement, and popular posts. They offer a view of the brands' social media influence to support brand benchmarking and industry insights.

Global Edition

Live

How global brands perform on social media

Live

Culture and Entertainment Overseas Brand Rankings

A verified research list of Chinese culture and entertainment brands with global or international official social accounts. The source package contains brand and account evidence; it does not include social media influence metrics.

Disclaimer

These rankings and related content are provided solely for industry research and reference on trends and do not constitute investment or business advice. Due to factors including public information sources, platform statistical rules and data updates, the data may be delayed, incomplete, revised or subject to individual discrepancies. SocialEcho makes no guarantee of its absolute accuracy, completeness, timeliness or continued availability and reserves the right to review, correct and update the related content.

Users should exercise independent judgment in conjunction with other information and assume the risks of using these rankings and related data. To the extent permitted by applicable law, SocialEcho shall not be liable for any compensation in connection with investment or business decisions made by users through the use of or reliance on these rankings, related data or analytical results, or for any resulting failed decisions, direct or indirect losses or other consequences.