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  6. /DJI
Top 5 this issueSearch by English name, Chinese name or pinyin
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September 2026 · Brand profile
DJI

DJI

Photography accessories
Score80.0
3C Consumer Electronics Brand Rankings rank#4
Photography accessories rank#1

About the brand

DJI focuses on drones and imaging technology, with consumer products covering camera drones, handheld gimbals, action cameras, and wireless audio. The brand integrates flight control, mechanical stabilization, image processing, and software to serve travel recording and professional creative users, providing equipment and supporting services through a global sales and service network.

Official site
www.dji.com ↗
Founded
2006
Headquarters
Shenzhen, China
Official accounts
About the brandwww.dji.com

About the brand

DJI focuses on drones and imaging technology, with consumer products covering camera drones, handheld gimbals, action cameras, and wireless audio. The brand integrates flight control, mechanical stabilization, image processing, and software to serve travel recording and professional creative users, providing equipment and supporting services through a global sales and service network.

Official site
www.dji.com ↗
Founded
2006
Headquarters
Shenzhen, China
Official accounts
Exposure30.1M
Followers17.7M
Engagement3.13%
Active weeks5 wk
Viral content share32.64%

Exposure by platform

Instagram carries 67.86% of exposure

7-day exposure, by platform

Instagram
67.86%
Facebook
18.36%
X
13.79%

Engagement rate by platform

Facebook has the highest engagement at 3.60%

How sticky the same brand's content is on each platform

Score and rank trend

First issue: the trend appears from the next issue

80.0Rank #4

Ways people engaged

Of 966.5K interactions, 95% were likes.

Likes, comments, shares and saves

5-week publishing heatmap

Each cell is the number of posts that week on that platform; darker means more. Column headers show the week's start date; the last column ends on the data cutoff

Instagram
Facebook
X
W1 · Sep 1
18
26
28
W2 · Sep 8
15
21
18
W3 · Sep 15
15
24
22
W4 · Sep 22
15
19
14
W5 · Sep 29
4
4
3
LowHigh
W1Sep 1
W2Sep 8
W3Sep 15
W4Sep 22
W5Sep 29
Instagram
18
15
15
15
4
Facebook
26
21
24
19
4
X
28
18
22
14
3
LowHigh

Top 10 posts by exposure

All platforms combined, sorted by exposure · click a title to open the original

  1. 1Facebook
    🚀 You asked for the full ride. Here it is. One take. No cuts. No edits. DJI, in partnership with LandSpace, jointly completed this rocket-mounted imaging test. The DJI Osmo Action 6 rode a rocket — ignition, high into the atmosphere, all the way back down to a precision vertical landing. Liftoff to touchdown. One continuous first-person view. Press play. Stay for all of it. *Filmed under authorization. Do not attempt. 📷 DJI Osmo Action 6 🚀 By LandSpace #DJI #OsmoAction6 #rocketlaunch #Rockets #SpaceExploration
    Facebook2026-09-04Exposure 2.1MLikes 68.1K
  2. 2Instagram
    🎉 GIVEAWAY TIME 🎉 Meet DJI Osmo 360 II - All Angles. All Epic. And don't miss out on the chance to win the latest Osmo 360 II Adventure Combo. 🏆 How to Enter: 1️⃣ Follow djiglobal 2️⃣ Like and REPOST this post 🔁 3️⃣ Tag 2 friends in the comment & share with us: What would you shoot first with your DJI Osmo 360 II ? 🎥✨ This giveaway is not affiliated with or endorsed by Instagram. ONE winner will be randomly selected via a third-party platform and announced in the caption. Good luck! 🤞 🎥 hexiao #dji #giveaway #DJIOsmo360II #DJIOsmo360Gen2 #DJIOsmo360 #surprise
    Instagram2026-09-04Exposure 1.8MLikes 27.9K
  3. 3Instagram
    Cat court is now in session. 🐾 The case: not enough food in the bowl. #DJIMic3 picks up every meow, every sigh, every ounce of attitude — no appeal needed when the audio's this clean. 🎥 doubao #DJI #wirelessmicrophone #vlogaudio #catsofinstagram #ASMR
    Instagram2026-09-19Exposure 1.4MLikes 51.1K
  4. 4Instagram
    Another planet, found on Earth. 🪐 Eight locations, one perspective — from above. Locations: 📍 Lanzarote, Spain 📍 Dolomites, Italy 📍 Lofoten, Norway 📍 Svalbard, Norway 📍 Faroes, Denmark 📍 Azores, Portugal 📍 Aktau Mountains, Kazakhstan 📍 Fjord Island, Norway 🎬 g_cooper #DJI #DJIMavic4Pro #DJIAir3S #DJIAir2S #cameradrone #dronephtography
    Instagram2026-09-20Exposure 1.2MLikes 43.2K
  5. 5Instagram
    Nature’s choreography in motion. Gliding seamlessly through shallow turquoise waters, this ray migration comes alive from above with #DJIAir3S. Pause, breathe, and take it all in. 🌊 🎬 aceatthebeach #DJI #Drone #cameradrone #MarineLife #AerialViews
    Instagram2026-09-11Exposure 1.1MLikes 40.6K
  6. 6Instagram
    🎉 GIVEAWAY TIME 🎉 You asked, we listened. Last time's giveaway got an incredible response — so we're bringing it back. Don't miss out on the chance to win the latest Osmo Pocket 4P Standard Combo. 🏆 How to Enter: 1️⃣ Follow djiglobal 2️⃣ Like and REPOST this post 🔁 3️⃣ Tag 2 friends in the comment & share with us: What would you shoot with your DJI Osmo Pocket 4P? 🎥✨ This giveaway is not affiliated with or endorsed by Instagram. ONE winner will be randomly selected via a third-party platform and announced in the caption. Good luck! 🤞 🎥 hexiao #dji #giveaway #OsmoPocket4P #pocketcamera #vlogcamera #surprise
    Instagram2026-09-26Exposure 1MLikes 18.5K
  7. 7Instagram
    Watch us zoom in 50x on this shot taken with Mavic 4 Pro, then pull back to reveal the full picture. This is what 100MP looks like from the sky. 🛸 🎥 g_cooper #DJI #Drone #DJIMavic4Pro #DronePhotography #Hasselblad
    Instagram2026-09-04Exposure 775.8KLikes 28.7K
  8. 8Instagram
    Some moments need to be seen from above. 🌄 Sunrise. Friends. #DJIMavic4PRO. Memories that stick. Save this shot for your next trip. 🎬 bydastann #DJI #drone #travelwithfriends #sunrise
    Instagram2026-09-01Exposure 739.6KLikes 27.1K
  9. 9Instagram
    That crunch, up close. 🌿 #DJIMicMini2S caught every bite of this quokka's leafy snack in rich, clear sound — compact enough to sit right where the sound happens. 🎥 cruzysuzy #DJI #wirelessmicrophone #ASMR #Quokka #sound
    Instagram2026-09-12Exposure 636.7KLikes 23.4K
  10. 10X
    Move however you want. The frame stays locked. DJI Ronin 4D's 4-axis stabilization turns every motion into pure fluidity — the camera follows your vision without ever losing balance. https://t.co/BjKHZHpoBZ
    X2026-09-02Exposure 590.5KLikes 788
Top 10 posts by exposure
#PostPlatformPublishedExposureLikesComments
1
🚀 You asked for the full ride. Here it is. One take. No cuts. No edits. DJI, in partnership with LandSpace, jointly completed this rocket-mounted imaging test. The DJI Osmo Action 6 rode a rocket — ignition, high into the atmosphere, all the way back down to a precision vertical landing. Liftoff to touchdown. One continuous first-person view. Press play. Stay for all of it. *Filmed under authorization. Do not attempt. 📷 DJI Osmo Action 6 🚀 By LandSpace #DJI #OsmoAction6 #rocketlaunch #Rockets #SpaceExploration
Facebook2026-09-042.1M68.1K2K
2
🎉 GIVEAWAY TIME 🎉 Meet DJI Osmo 360 II - All Angles. All Epic. And don't miss out on the chance to win the latest Osmo 360 II Adventure Combo. 🏆 How to Enter: 1️⃣ Follow djiglobal 2️⃣ Like and REPOST this post 🔁 3️⃣ Tag 2 friends in the comment & share with us: What would you shoot first with your DJI Osmo 360 II ? 🎥✨ This giveaway is not affiliated with or endorsed by Instagram. ONE winner will be randomly selected via a third-party platform and announced in the caption. Good luck! 🤞 🎥 hexiao #dji #giveaway #DJIOsmo360II #DJIOsmo360Gen2 #DJIOsmo360 #surprise
Instagram2026-09-041.8M27.9K20.9K
3
Cat court is now in session. 🐾 The case: not enough food in the bowl. #DJIMic3 picks up every meow, every sigh, every ounce of attitude — no appeal needed when the audio's this clean. 🎥 doubao #DJI #wirelessmicrophone #vlogaudio #catsofinstagram #ASMR
Instagram2026-09-191.4M51.1K341
4
Another planet, found on Earth. 🪐 Eight locations, one perspective — from above. Locations: 📍 Lanzarote, Spain 📍 Dolomites, Italy 📍 Lofoten, Norway 📍 Svalbard, Norway 📍 Faroes, Denmark 📍 Azores, Portugal 📍 Aktau Mountains, Kazakhstan 📍 Fjord Island, Norway 🎬 g_cooper #DJI #DJIMavic4Pro #DJIAir3S #DJIAir2S #cameradrone #dronephtography
Instagram2026-09-201.2M43.2K126
5
Nature’s choreography in motion. Gliding seamlessly through shallow turquoise waters, this ray migration comes alive from above with #DJIAir3S. Pause, breathe, and take it all in. 🌊 🎬 aceatthebeach #DJI #Drone #cameradrone #MarineLife #AerialViews
Instagram2026-09-111.1M40.6K211
6
🎉 GIVEAWAY TIME 🎉 You asked, we listened. Last time's giveaway got an incredible response — so we're bringing it back. Don't miss out on the chance to win the latest Osmo Pocket 4P Standard Combo. 🏆 How to Enter: 1️⃣ Follow djiglobal 2️⃣ Like and REPOST this post 🔁 3️⃣ Tag 2 friends in the comment & share with us: What would you shoot with your DJI Osmo Pocket 4P? 🎥✨ This giveaway is not affiliated with or endorsed by Instagram. ONE winner will be randomly selected via a third-party platform and announced in the caption. Good luck! 🤞 🎥 hexiao #dji #giveaway #OsmoPocket4P #pocketcamera #vlogcamera #surprise
Instagram2026-09-261M18.5K11.7K
7
Watch us zoom in 50x on this shot taken with Mavic 4 Pro, then pull back to reveal the full picture. This is what 100MP looks like from the sky. 🛸 🎥 g_cooper #DJI #Drone #DJIMavic4Pro #DronePhotography #Hasselblad
Instagram2026-09-04775.8K28.7K234
8
Some moments need to be seen from above. 🌄 Sunrise. Friends. #DJIMavic4PRO. Memories that stick. Save this shot for your next trip. 🎬 bydastann #DJI #drone #travelwithfriends #sunrise
Instagram2026-09-01739.6K27.1K337
9
That crunch, up close. 🌿 #DJIMicMini2S caught every bite of this quokka's leafy snack in rich, clear sound — compact enough to sit right where the sound happens. 🎥 cruzysuzy #DJI #wirelessmicrophone #ASMR #Quokka #sound
Instagram2026-09-12636.7K23.4K287
10
Move however you want. The frame stays locked. DJI Ronin 4D's 4-axis stabilization turns every motion into pure fluidity — the camera follows your vision without ever losing balance. https://t.co/BjKHZHpoBZ
X2026-09-02590.5K78820

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