NuPhy
About the brandnuphy.com
About the brand
NuPhy is a keyboard and desktop peripheral brand that has gained attention for its low-profile mechanical keyboards, keycaps, and related products, targeting mobile office and design-oriented users. The brand emphasizes minimalist aesthetics, color schemes, and typing experiences, selling through global stores and regional partners; it previously launched mechanical keyboards for laptop usage scenarios via crowdfunding.
- Official site
- nuphy.com ↗
- Founded
- 2019
- Headquarters
- Shenzhen, China
- Official accounts
Exposure by platform
Instagram carries 47.45% of exposure
7-day exposure, by platform
- 47.45%
- X
- 41.3%
- YouTube
- 6.7%
- TikTok
- 2.65%
- 1.9%
Engagement rate by platform
Instagram has the highest engagement at 3.67%
How sticky the same brand's content is on each platform
Score and rank trend
First issue: the trend appears from the next issue
Ways people engaged
Of 8K interactions, 91% were likes.
Likes, comments, shares and saves
5-week publishing heatmap
Each cell is the number of posts that week on that platform; darker means more. Column headers show the week's start date; the last column ends on the data cutoff
Top 10 posts by exposure
All platforms combined, sorted by exposure · click a title to open the original
- 1Retro-inspired, minimal by design. With its Braun-inspired aesthetic, Node brings the warmth of classic industrial design to the modern desk. Starting now, purchase any low-profile Node keyboard and get a themed keycap set on us. #nuphy #nuphynode #desksetup #lowprofilekeyboard #retrodesignInstagram2026-09-04Exposure 29.1KLikes 1.1K
- 2We’re now offering custom keyboards for businesses. Customize keycaps, logos, nameplates and packaging for your team or brand. Here’s a look at what we created with Raycast. Explore the options: https://t.co/2De70JRALo #nuphy #customkeyboards #brandcollaboration https://t.co/I30jHgn5XuX2026-09-11Exposure 25.2KLikes 252
- 3A little pixel adventure across Kick75, one key at a time. #nuphy #kick75 #mechanicalkeyboard #pixelart #retrogamingInstagram2026-09-16Exposure 20.9KLikes 759
- 4A little Raycast, right on your desk. 🔴 Unbox the NuPhy × Raycast Edition with us. Has yours arrived yet? #nuphy #raycast #mechanicalkeyboard #unboxingInstagram2026-09-10Exposure 16.3KLikes 593
- 5
- 6Retro-inspired, minimal by design. With its Braun-inspired aesthetic, Node brings the warmth of classic industrial design to the modern desk. Starting now, purchase any low-profile Node keyboard and get a themed keycap set on us. #nuphy #node #desksetup #retrodesign https://t.co/HKU0BfSNYQX2026-09-04Exposure 14.1KLikes 237
- 7
- 8
- 9
- 10We’re now offering custom keyboards for businesses. Customize keycaps, logos, nameplates and packaging for your team or brand. Here’s a look at what we created with Raycast. Explore the options via the link in bio. #nuphy #customkeyboards #brandcollaborationInstagram2026-09-11Exposure 11.1KLikes 392
| # | Post | Platform | Published | Exposure | Likes | Comments |
|---|---|---|---|---|---|---|
| 1 | | 2026-09-04 | 29.1K | 1.1K | 19 | |
| 2 | | 2026-09-11 | 25.2K | 252 | 15 | |
| 3 | | 2026-09-16 | 20.9K | 759 | 14 | |
| 4 | | 2026-09-10 | 16.3K | 593 | 10 | |
| 5 | | 2026-09-22 | 14.6K | 117 | 1 | |
| 6 | | 2026-09-04 | 14.1K | 237 | 6 | |
| 7 | | 2026-09-10 | 14K | 229 | 16 | |
| 8 | | 2026-09-01 | 13.4K | 477 | 14 | |
| 9 | | 2026-09-03 | 11.7K | 428 | 6 | |
| 10 | | 2026-09-11 | 11.1K | 392 | 13 |
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