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September 2026 · Brand profile
Aqara

Aqara

Smart home
Score53.8
3C Consumer Electronics Brand Rankings rank#86
Smart home rank#6

About the brand

Aqara mainly provides whole-house smart products and solutions, including sensors, switches, door locks, curtain controllers, and gateways, serving residential and commercial spaces. The brand emphasizes device linkage and ecosystem compatibility, selling through global online channels and offline service networks. The brand's launch year is later than the founding year of the Lumi company.

Official site
www.aqara.com ↗
Founded
2016
Headquarters
Shenzhen, China
Official accounts
About the brandwww.aqara.com

About the brand

Aqara mainly provides whole-house smart products and solutions, including sensors, switches, door locks, curtain controllers, and gateways, serving residential and commercial spaces. The brand emphasizes device linkage and ecosystem compatibility, selling through global online channels and offline service networks. The brand's launch year is later than the founding year of the Lumi company.

Official site
www.aqara.com ↗
Founded
2016
Headquarters
Shenzhen, China
Official accounts
Exposure503.7K
Followers152.8K
Engagement2.52%
Active weeks5 wk
Viral content share18.85%

Exposure by platform

Instagram carries 49.43% of exposure

7-day exposure, by platform

Instagram
49.43%
YouTube
16.64%
X
15.35%
TikTok
14.26%
Facebook
4.31%

Engagement rate by platform

Instagram has the highest engagement at 3.68%

How sticky the same brand's content is on each platform

Score and rank trend

First issue: the trend appears from the next issue

53.8Rank #86

Ways people engaged

Of 13.2K interactions, 93% were likes.

Likes, comments, shares and saves

5-week publishing heatmap

Each cell is the number of posts that week on that platform; darker means more. Column headers show the week's start date; the last column ends on the data cutoff

YouTube
TikTok
Instagram
Facebook
X
W1 · Sep 1
6
9
9
12
14
W2 · Sep 8
2
6
6
11
11
W3 · Sep 15
9
8
7
14
14
W4 · Sep 22
6
7
7
12
12
W5 · Sep 29
2
2
2
5
5
LowHigh
W1Sep 1
W2Sep 8
W3Sep 15
W4Sep 22
W5Sep 29
YouTube
6
2
9
6
2
TikTok
9
6
8
7
2
Instagram
9
6
7
7
2
Facebook
12
11
14
12
5
X
14
11
14
12
5
LowHigh

Top 10 posts by exposure

All platforms combined, sorted by exposure · click a title to open the original

  1. 1YouTube
    Aqara at IFA Berlin Show 2026: Newest Products that Understand, Think and Adapt
    YouTube2026-09-03Exposure 41.9KLikes 374
  2. 2Instagram
    The wait is almost over. Tomorrow’s the day. 🚀 Our doors open, our newest products go on display, and our team will be ready to show you what’s coming next. Stop by to explore our latest launches, experience our newest devices firsthand, and see how we’re continuing to shape the future of the smart home. Come say hello. We’ll be at Hall 1.2, Booth 157. #Aqara #IFA2026 #SmartHome #ConnectedHome #TechInnovation
    Instagram2026-09-03Exposure 13.3KLikes 485
  3. 3Instagram
    We are incredibly excited to announce that today we are launching the Aqara Spatial Multi-Sensor FP400 🏠 A smarter way to sense your space. The FP400 uses radar to detect presence and movement with precision, without ever using a camera. This sensor tracks presence across custom zones, so your home can react to exactly where you are, not just whether someone’s home. Camera-free, private, and built for real life. What makes the FP400 stand out: ✅ Tracks up to 10 people at once ✅ Up to 8 custom sensing zones ✅ Camera-free radar sensing, no images captured ✅ Works with Zigbee and Matter over Thread ✅ IPX5 splashproof, fits humid spaces too ✅ Built-in light sensor for smarter automations Built to bring together privacy, precision, and smarter automation, the FP400 is all about knowing what’s happening in your space, without ever watching it 💡 #Aqara #FP400 #SmartHome #HomeAutomation
    Instagram2026-09-16Exposure 12.4KLikes 431
  4. 4Instagram
    Your thermostat just answered the door. At IFA 2026, we offered a first look at the upcoming W700 Boiler Thermostat and what’s next for whole-home climate control. But the Aqara ecosystem is already working together today. When someone rings the Doorbell Camera G400, their snapshot can appear directly on the Thermostat Hub W200, and when paired with a compatible Aqara Smart Lock, you can even unlock the door from the same screen. One ring. One screen. One connected ecosystem. #Aqara #SmartHome #IFA2026 #HomeAutomation #SmartDoorbell ConnectedHome
    Instagram2026-09-19Exposure 11.1KLikes 388
  5. 5Instagram
    Your home doesn’t need to see you to understand you. ☺️ Something smarter is coming. 09.16. 👀 #Aqara #ComingSoon #SmartHome
    Instagram2026-09-11Exposure 10.7KLikes 355
  6. 6Instagram
    That’s a wrap on IFA 2026 in Berlin 🇩🇪❤️ After a week of conversations, connections, demos, and unforgettable moments, it’s hard to believe it’s already over. From introducing our new Smart Lighting Series and Aqara Builder to showcasing our latest innovations across security, sensing, energy management, and home automation, every demo was a glimpse into the future we’re building together: one where technology adapts to the people who live with it, not the other way around. But the best part of IFA wasn’t just what we had on display. It was the people who stopped by, asked questions, shared ideas, gave us feedback, and reminded us why we keep pushing smart home technology forward. To everyone who visited us in Hall 1.2, followed along from home, or has been part of the Aqara journey: thank you. ❤️ Your feedback, curiosity, and support truly shape what we build next. Berlin, you were one for the books. Until the next one. 🚀 #Aqara #SmartHome #IFA2026 #SmartHomeTechnology
    Instagram2026-09-09Exposure 10.5KLikes 371
  7. 7Instagram
    Aqara makes a stunning appearance at CEDIA Expo 2026 in Denver! ✨ We’re showcasing our next-gen mmWave radar lineup, including the Spatial Sensor PR430P, Spatial Multi-Sensor FP400 Pro, and Presence Sensor PR330P, built for precision, privacy, and seamless integration into any space. Powered by Aqara Studio, our solutions integrate with leading professional platforms like Control4 and Josh.ai to unlock next-level automation for high-end residential and commercial spaces. Hand in hand with our worldwide partners, we’re committed to shaping a brand-new future of high-end intelligent spaces! 🤝 📍 Colorado Convention Center, Denver, CO 📌 Booth C719, Hall A-F Today’s the last day, come say hi before we pack up! 👋 #Aqara #CEDIA2026 #SmartHome #SpatialIntelligence
    Instagram2026-09-04Exposure 9.6KLikes 357
  8. 8Instagram
    IFA 2026, you were one for the books. 🇩🇪💙 There’s something special about seeing months of ideas, conversations, and work finally come to life, and then getting to share it all with thousands of people in one place. Hall 1.2 became our home for the week. From first looks at the Smart Lighting Series and Aqara Builder to conversations about where the smart home is headed next, every demo, question, reaction, and bit of feedback made this week what it was. To everyone who stopped by, spent time with our team, challenged us with a good question, or simply came to see what we’ve been building: thank you for being part of it. The booth may be packed up, but we’re leaving Berlin with a lot more than we came with. Until next time, IFA. 🚀 #Aqara #SmartHome #IFA2026 #HomeAutomation #Technology
    Instagram2026-09-15Exposure 9.5KLikes 338
  9. 9Instagram
    At IFA 2026 we’re showing how the Aqara Camera Hub G350 reads different gestures to trigger different lighting scenes, so the room shifts to match whatever you’re doing, powered by the new Aqara lighting products. Still a few days left to see it live. Come play with the latest from Aqara. 📍 Messe Berlin, H1.2_157 📅 Now through September 8 🇩🇪 Berlin, Germany #Aqara #SmartHome #IFA2026 #SmartLighting #G350
    Instagram2026-09-06Exposure 9.4KLikes 336
  10. 10Instagram
    The G350 Camera Hub doesn’t need an introduction. The world’s first Matter-certified camera, up to 9× hybrid zoom, AI-powered detection and tracking, and a smart home hub all in one. Recognizable? Absolutely. Iconic? We’ll let the ears speak for themselves. 🐰 #Aqara #AqaraG350 #SmartHome #Matter #smarthometech
    Instagram2026-09-28Exposure 9.2KLikes 327
Top 10 posts by exposure
#PostPlatformPublishedExposureLikesComments
1
Aqara at IFA Berlin Show 2026: Newest Products that Understand, Think and Adapt
YouTube2026-09-0341.9K37448
2
The wait is almost over. Tomorrow’s the day. 🚀 Our doors open, our newest products go on display, and our team will be ready to show you what’s coming next. Stop by to explore our latest launches, experience our newest devices firsthand, and see how we’re continuing to shape the future of the smart home. Come say hello. We’ll be at Hall 1.2, Booth 157. #Aqara #IFA2026 #SmartHome #ConnectedHome #TechInnovation
Instagram2026-09-0313.3K4857
3
We are incredibly excited to announce that today we are launching the Aqara Spatial Multi-Sensor FP400 🏠 A smarter way to sense your space. The FP400 uses radar to detect presence and movement with precision, without ever using a camera. This sensor tracks presence across custom zones, so your home can react to exactly where you are, not just whether someone’s home. Camera-free, private, and built for real life. What makes the FP400 stand out: ✅ Tracks up to 10 people at once ✅ Up to 8 custom sensing zones ✅ Camera-free radar sensing, no images captured ✅ Works with Zigbee and Matter over Thread ✅ IPX5 splashproof, fits humid spaces too ✅ Built-in light sensor for smarter automations Built to bring together privacy, precision, and smarter automation, the FP400 is all about knowing what’s happening in your space, without ever watching it 💡 #Aqara #FP400 #SmartHome #HomeAutomation
Instagram2026-09-1612.4K43118
4
Your thermostat just answered the door. At IFA 2026, we offered a first look at the upcoming W700 Boiler Thermostat and what’s next for whole-home climate control. But the Aqara ecosystem is already working together today. When someone rings the Doorbell Camera G400, their snapshot can appear directly on the Thermostat Hub W200, and when paired with a compatible Aqara Smart Lock, you can even unlock the door from the same screen. One ring. One screen. One connected ecosystem. #Aqara #SmartHome #IFA2026 #HomeAutomation #SmartDoorbell ConnectedHome
Instagram2026-09-1911.1K38813
5
Your home doesn’t need to see you to understand you. ☺️ Something smarter is coming. 09.16. 👀 #Aqara #ComingSoon #SmartHome
Instagram2026-09-1110.7K35524
6
That’s a wrap on IFA 2026 in Berlin 🇩🇪❤️ After a week of conversations, connections, demos, and unforgettable moments, it’s hard to believe it’s already over. From introducing our new Smart Lighting Series and Aqara Builder to showcasing our latest innovations across security, sensing, energy management, and home automation, every demo was a glimpse into the future we’re building together: one where technology adapts to the people who live with it, not the other way around. But the best part of IFA wasn’t just what we had on display. It was the people who stopped by, asked questions, shared ideas, gave us feedback, and reminded us why we keep pushing smart home technology forward. To everyone who visited us in Hall 1.2, followed along from home, or has been part of the Aqara journey: thank you. ❤️ Your feedback, curiosity, and support truly shape what we build next. Berlin, you were one for the books. Until the next one. 🚀 #Aqara #SmartHome #IFA2026 #SmartHomeTechnology
Instagram2026-09-0910.5K37113
7
Aqara makes a stunning appearance at CEDIA Expo 2026 in Denver! ✨ We’re showcasing our next-gen mmWave radar lineup, including the Spatial Sensor PR430P, Spatial Multi-Sensor FP400 Pro, and Presence Sensor PR330P, built for precision, privacy, and seamless integration into any space. Powered by Aqara Studio, our solutions integrate with leading professional platforms like Control4 and Josh.ai to unlock next-level automation for high-end residential and commercial spaces. Hand in hand with our worldwide partners, we’re committed to shaping a brand-new future of high-end intelligent spaces! 🤝 📍 Colorado Convention Center, Denver, CO 📌 Booth C719, Hall A-F Today’s the last day, come say hi before we pack up! 👋 #Aqara #CEDIA2026 #SmartHome #SpatialIntelligence
Instagram2026-09-049.6K3572
8
IFA 2026, you were one for the books. 🇩🇪💙 There’s something special about seeing months of ideas, conversations, and work finally come to life, and then getting to share it all with thousands of people in one place. Hall 1.2 became our home for the week. From first looks at the Smart Lighting Series and Aqara Builder to conversations about where the smart home is headed next, every demo, question, reaction, and bit of feedback made this week what it was. To everyone who stopped by, spent time with our team, challenged us with a good question, or simply came to see what we’ve been building: thank you for being part of it. The booth may be packed up, but we’re leaving Berlin with a lot more than we came with. Until next time, IFA. 🚀 #Aqara #SmartHome #IFA2026 #HomeAutomation #Technology
Instagram2026-09-159.5K33811
9
At IFA 2026 we’re showing how the Aqara Camera Hub G350 reads different gestures to trigger different lighting scenes, so the room shifts to match whatever you’re doing, powered by the new Aqara lighting products. Still a few days left to see it live. Come play with the latest from Aqara. 📍 Messe Berlin, H1.2_157 📅 Now through September 8 🇩🇪 Berlin, Germany #Aqara #SmartHome #IFA2026 #SmartLighting #G350
Instagram2026-09-069.4K3369
10
The G350 Camera Hub doesn’t need an introduction. The world’s first Matter-certified camera, up to 9× hybrid zoom, AI-powered detection and tracking, and a smart home hub all in one. Recognizable? Absolutely. Iconic? We’ll let the ears speak for themselves. 🐰 #Aqara #AqaraG350 #SmartHome #Matter #smarthometech
Instagram2026-09-289.2K32711

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