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  1. Home
  2. /Rankings
  3. /China Edition
  4. /3C Consumer Electronics Brand Rankings
  5. /Smart home
September 2026 · Category ranking

Smart home Top 10

Scores are normalized within the category and are not directly comparable with the industry ranking. ECOVACS leads with 65.8, 6.7 points ahead of IMOU; this category's exposure is concentrated on TikTok.

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Top 5 in this categorySearch by English name, Chinese name or pinyin
  • ECOVACSECOVACSSmart home#165.8
  • IMOUIMOUSmart home#259.2
  • EZVIZEZVIZSmart home#356.3
  • SONOFFSONOFFSmart home#456.0
  • DreameDreameSmart home#554.1

Data through Sep 30Brands in category 16Next update Oct 31

Smart home Top 10

Arrows vs. previous issue · all page data is public

  1. 1
    ECOVACSECOVACSSmart home65.8
    Exposure
    6M
    Followers
    2M
    Engagement
    0.23%
    Active weeks 4 wk · Viral share 26.87%
  2. 2
    IMOUIMOUSmart home59.2
    Exposure
    44.9K
    Followers
    706.3K
    Engagement
    3.33%
    Active weeks 5 wk · Viral share 20.00%
  3. 3
    EZVIZEZVIZSmart home56.3
    Exposure
    10.5M
    Followers
    418K
    Engagement
    0.08%
    Active weeks 5 wk · Viral share 22.92%
  4. 4
    SONOFFSONOFFSmart home56.0
    Exposure
    315.8K
    Followers
    83K
    Engagement
    2.07%
    Active weeks 5 wk · Viral share 20.63%
  5. 5
    DreameDreameSmart home54.1
    Exposure
    392.7K
    Followers
    528.7K
    Engagement
    3.10%
    Active weeks 5 wk · Viral share 22.45%
  6. 6
    AqaraAqaraSmart home53.9
    Exposure
    509.1K
    Followers
    152.8K
    Engagement
    2.52%
    Active weeks 5 wk · Viral share 19.17%
  7. 7
    NarwalNarwalSmart home52.1
    Exposure
    848.1K
    Followers
    428.3K
    Engagement
    2.44%
    Active weeks 5 wk · Viral share 10.53%
  8. 8
    GoveeGoveeSmart home51.7
    Exposure
    5M
    Followers
    1M
    Engagement
    0.54%
    Active weeks 5 wk · Viral share 23.81%
  9. 9
    ReolinkReolinkSmart home51.3
    Exposure
    149.6K
    Followers
    335.7K
    Engagement
    1.85%
    Active weeks 5 wk · Viral share 10.32%
  10. 10
    RoborockRoborockSmart home49.3
    Exposure
    1.8M
    Followers
    —
    Engagement
    0.55%
    Active weeks 5 wk · Viral share 26.97%
Smart home Top 10
RankBrandScorePlatformsExposureFollowersEngagementActive weeksViral share
1
ECOVACS
ECOVACSSmart home
65.8
6M2M0.23%4 wk26.87%
2
IMOU
IMOUSmart home
59.2
44.9K706.3K3.33%5 wk20.00%
3
EZVIZ
EZVIZSmart home
56.3
10.5M418K0.08%5 wk22.92%
4
SONOFF
SONOFFSmart home
56.0
315.8K83K2.07%5 wk20.63%
5
Dreame
DreameSmart home
54.1
392.7K528.7K3.10%5 wk22.45%
6
Aqara
AqaraSmart home
53.9
509.1K152.8K2.52%5 wk19.17%
7
Narwal
NarwalSmart home
52.1
848.1K428.3K2.44%5 wk10.53%
8
Govee
GoveeSmart home
51.7
5M1M0.54%5 wk23.81%
9
Reolink
ReolinkSmart home
51.3
149.6K335.7K1.85%5 wk10.32%
10
Roborock
RoborockSmart home
49.3
1.8M—0.55%5 wk26.97%
SmartphonesComputer hardwareDigital accessoriesAudio equipmentPhotography accessoriesDisplaysGaming peripheralsComputer peripheralsSmart homeOffice printing

Brand × platform heatmap

Darker cells mean more posts by this brand on that platform this period; a grey 0 means no posts

YouTube
TikTok
Instagram
Facebook
X
Threads
Aqara
25
32
31
54
56
0
Dreame
28
0
48
47
46
27
Govee
23
23
37
40
45
0
Roborock
35
21
33
33
31
0
SwitchBot
13
0
47
47
45
0
Reolink
23
0
30
45
30
0
SONOFF
32
0
0
55
40
0
ECOVACS
6
7
18
18
18
0
eufy
0
0
0
0
52
0
EZVIZ
9
11
14
14
0
0
Narwal
7
10
18
0
0
4
Petlibro
4
6
14
0
0
0
PETKIT
9
0
5
4
0
0
IMOU
0
0
0
15
0
0
Yeelight
2
0
2
2
2
0
Meross
0
0
0
0
0
0
LowHigh

Exposure share within the category

EZVIZ carries 40.04% of exposure

Share of 7-day exposure across category brands

● EZVIZ 40.04%● ECOVACS 22.90%● Govee 19.25%● Roborock 7.01%● Narwal 3.24%● Aqara 1.95%● SwitchBot 1.70%● Dreame 1.50%● SONOFF 1.21%● Reolink 0.57%● Other brands 0.64%

Engagement rate by brand

Median engagement 1.69%; 8 brands above it

Interactions / exposure, 90 days

Full ranking data

Every 3C Consumer Electronics Brand Rankings brand this issue (beyond the Top 20), 19 metrics, weekly series and viral post lists, delivered as Excel.

Category rankings

  • SmartphonesTop 10
  • Computer hardwareTop 10
  • Digital accessoriesTop 10
  • Audio equipmentTop 10
  • Photography accessoriesTop 10
  • DisplaysTop 10
  • Gaming peripheralsTop 10
  • Computer peripheralsTop 10
  • Smart homeTop 10
  • Office printingTop 10

How the score works

Total exposure (7 days)
30%
Followers
20%
Engagement rate
20%
Active weeks
15%
Viral content share
15%

Exposure is counted from the day monitoring starts (7 days this issue); other metrics use a 90-day window. Exposure and followers are log-scaled, rate metrics are winsorized at the 5th–95th percentile, and everything is normalized within the industry. Viral = a post with exposure ≥ 3× the account's 90-day median. Accounts with fewer than 10 posts get the industry 25th percentile for rate metrics.

Methodology →
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