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  3. /China Edition
  4. /3C Consumer Electronics Brand Rankings
  5. /Audio equipment
  6. /EDIFIER
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September 2026 · Brand profile
EDIFIER

EDIFIER

Audio equipment
Score42.0
3C Consumer Electronics Brand Rankings rank#142
Audio equipment rank#23

About the brand

EDIFIER focuses on audio equipment, with products covering desktop speakers, home audio systems, headphones, microphones, and professional audio. The brand originated in Beijing and later established its headquarters and manufacturing capabilities in Dongguan, serving music, video, and computer users through an international sales network, combining acoustic R&D with industrial design for product development.

Official site
www.edifier.com ↗
Founded
1996
Headquarters
Dongguan, China
Official accounts
About the brandwww.edifier.com

About the brand

EDIFIER focuses on audio equipment, with products covering desktop speakers, home audio systems, headphones, microphones, and professional audio. The brand originated in Beijing and later established its headquarters and manufacturing capabilities in Dongguan, serving music, video, and computer users through an international sales network, combining acoustic R&D with industrial design for product development.

Official site
www.edifier.com ↗
Founded
1996
Headquarters
Dongguan, China
Official accounts
Exposure20.4K
Followers450.6K
Engagement3.24%
Active weeks5 wk
Viral content share21.43%

Exposure by platform

Instagram carries 51.95% of exposure

7-day exposure, by platform

Instagram
51.95%
Facebook
32.86%
X
15.19%

Engagement rate by platform

Facebook has the highest engagement at 3.69%

How sticky the same brand's content is on each platform

Score and rank trend

First issue: the trend appears from the next issue

42.0Rank #142

Ways people engaged

Of 687 interactions, 92% were likes.

Likes, comments, shares and saves

5-week publishing heatmap

Each cell is the number of posts that week on that platform; darker means more. Column headers show the week's start date; the last column ends on the data cutoff

YouTube
Instagram
Facebook
X
W1 · Sep 1
0
3
4
2
W2 · Sep 8
0
0
0
0
W3 · Sep 15
0
1
0
0
W4 · Sep 22
0
0
1
1
W5 · Sep 29
0
1
1
1
LowHigh
W1Sep 1
W2Sep 8
W3Sep 15
W4Sep 22
W5Sep 29
YouTube
0
0
0
0
0
Instagram
3
0
1
0
1
Facebook
4
0
0
1
1
X
2
0
0
1
1
LowHigh

Top 10 posts by exposure

All platforms combined, sorted by exposure · click a title to open the original

  1. 1Instagram
    Welcome to EDIFIER’s Sound Roulette. Participate in either — or both — of the following ways to see how Sound Falls Into Place: 1. Screenshot & Redeem at IFA Pause the video and screenshot your EDIFIER lineup. Share it to your Story and tag edifier_global, then take your winning lineup offline to the EDIFIER booth at IFA to redeem exclusive merch. 2. Tag & Win Early Access Tag 3 friends in the comments for a chance to get a head start on experiencing one of our newest products. Let every pause lead you closer to the sound that feels like yours. #EDIFIERxIFA #IFA2026 #SoundThoughtfullyMade #GiveawayAlert
    Instagram2026-09-01Exposure 5.1KLikes 148
  2. 2Facebook
    New innovations on show, hands-on listening experiences, and a celebration of 30 years of EDIFIER — all brought together in Berlin. From the sounds that filled our booth to the people who stopped by to experience them, here’s a look back at some of our favorite moments from IFA. Until next time, Berlin. Sound, Thoughtfully Made. #EDIFIERxIFA #IFA2026 #EDIFIER #SoundThoughtfullyMade #Audiophile
    Facebook2026-09-07Exposure 4KLikes 147
  3. 3Instagram
    New innovations on show, hands-on listening experiences, and a celebration of 30 years of EDIFIER — all brought together in Berlin. From the sounds that filled our booth to the people who stopped by to experience them, here’s a look back at some of our favorite moments from IFA. Until next time, Berlin. Sound, Thoughtfully Made. #EDIFIERxIFA #IFA2026 #EDIFIER #SoundThoughtfullyMade #Audiophile
    Instagram2026-09-07Exposure 2.9KLikes 104
  4. 4Instagram
    Move in, find your own rhythm, and turn a new college dorm into a space that feels unmistakably yours. New Semester, Packed with Sound. Featuring EDIFIER MP330, MR5, and WH950NB Gen 2. #EDIFIER #BackToSchool #SoundThatConnects
    Instagram2026-09-16Exposure 2.3KLikes 80
  5. 5Facebook
    Day 1 at IFA 2026 — what a start. From first listens to great conversations, it was amazing to see so many of you experience EDIFIER up close. Day 2 is already underway — come experience it for yourself. Hall 10.2 · Booth 121, Messe Berlin #EDIFIERxIFA #IFA2026 #EDIFIER #SoundThoughtfullyMade #Audiophile
    Facebook2026-09-05Exposure 2.1KLikes 79
  6. 6X
    Day 1 at IFA 2026 — what a start. From first listens to great conversations, it was amazing to see so many of you experience EDIFIER up close. Day 2 is already underway — come experience it for yourself. Hall 10.2 · Booth 121, Messe Berlin https://t.co/B5E0SQiboC
    X2026-09-05Exposure 950Likes 10
  7. 7X
    New innovations on show, hands-on listening experiences, and a celebration of 30 years of EDIFIER — all brought together in Berlin. From the sounds that filled our booth to the people who stopped by to experience them, here’s a look back at some of our favorite moments from IFA. Until next time, Berlin. Sound, Thoughtfully Made. #EDIFIERxIFA #IFA2026 #EDIFIER #SoundThoughtfullyMade #Audiophile
    X2026-09-07Exposure 929Likes 9
  8. 8X
    Somewhere under the same moon, a familiar voice, a favorite song, or a shared memory can make the distance feel a little smaller. Tonight, listen to what brings you closer. Happy Mid-Autumn Festival From EDIFIER. #EDIFIER #MidAutumnFestival #APassionForSound https://t.co/GuTNeLPgyu
    X2026-09-25Exposure 708Likes 8
  9. 9X
    One speaker setup. So many ways to enjoy it. Music in the morning, a movie after dinner, gaming late into the night, the M90 fits right into every moment with powerful, room-filling sound. Whatever’s playing, EDIFIER M90 is ready. #EDIFIER #30YearsWithEDIFIER #M90 #CompactActiveSpeaker #HomeAudio
    X2026-09-30Exposure 631Likes 18
  10. 10Instagram
    Day 1 at IFA 2026 — what a start. From first listens to great conversations, it was amazing to see so many of you experience EDIFIER up close. Day 2 is already underway — come experience it for yourself. Hall 10.2 · Booth 121, Messe Berlin #EDIFIERxIFA #IFA2026 #EDIFIER #SoundThoughtfullyMade #Audiophile
    Instagram2026-09-05Exposure 474Likes 0
Top 10 posts by exposure
#PostPlatformPublishedExposureLikesComments
1
Welcome to EDIFIER’s Sound Roulette. Participate in either — or both — of the following ways to see how Sound Falls Into Place: 1. Screenshot & Redeem at IFA Pause the video and screenshot your EDIFIER lineup. Share it to your Story and tag edifier_global, then take your winning lineup offline to the EDIFIER booth at IFA to redeem exclusive merch. 2. Tag & Win Early Access Tag 3 friends in the comments for a chance to get a head start on experiencing one of our newest products. Let every pause lead you closer to the sound that feels like yours. #EDIFIERxIFA #IFA2026 #SoundThoughtfullyMade #GiveawayAlert
Instagram2026-09-015.1K14821
2
New innovations on show, hands-on listening experiences, and a celebration of 30 years of EDIFIER — all brought together in Berlin. From the sounds that filled our booth to the people who stopped by to experience them, here’s a look back at some of our favorite moments from IFA. Until next time, Berlin. Sound, Thoughtfully Made. #EDIFIERxIFA #IFA2026 #EDIFIER #SoundThoughtfullyMade #Audiophile
Facebook2026-09-074K1470
3
New innovations on show, hands-on listening experiences, and a celebration of 30 years of EDIFIER — all brought together in Berlin. From the sounds that filled our booth to the people who stopped by to experience them, here’s a look back at some of our favorite moments from IFA. Until next time, Berlin. Sound, Thoughtfully Made. #EDIFIERxIFA #IFA2026 #EDIFIER #SoundThoughtfullyMade #Audiophile
Instagram2026-09-072.9K1042
4
Move in, find your own rhythm, and turn a new college dorm into a space that feels unmistakably yours. New Semester, Packed with Sound. Featuring EDIFIER MP330, MR5, and WH950NB Gen 2. #EDIFIER #BackToSchool #SoundThatConnects
Instagram2026-09-162.3K804
5
Day 1 at IFA 2026 — what a start. From first listens to great conversations, it was amazing to see so many of you experience EDIFIER up close. Day 2 is already underway — come experience it for yourself. Hall 10.2 · Booth 121, Messe Berlin #EDIFIERxIFA #IFA2026 #EDIFIER #SoundThoughtfullyMade #Audiophile
Facebook2026-09-052.1K790
6
Day 1 at IFA 2026 — what a start. From first listens to great conversations, it was amazing to see so many of you experience EDIFIER up close. Day 2 is already underway — come experience it for yourself. Hall 10.2 · Booth 121, Messe Berlin https://t.co/B5E0SQiboC
X2026-09-05950101
7
New innovations on show, hands-on listening experiences, and a celebration of 30 years of EDIFIER — all brought together in Berlin. From the sounds that filled our booth to the people who stopped by to experience them, here’s a look back at some of our favorite moments from IFA. Until next time, Berlin. Sound, Thoughtfully Made. #EDIFIERxIFA #IFA2026 #EDIFIER #SoundThoughtfullyMade #Audiophile
X2026-09-0792991
8
Somewhere under the same moon, a familiar voice, a favorite song, or a shared memory can make the distance feel a little smaller. Tonight, listen to what brings you closer. Happy Mid-Autumn Festival From EDIFIER. #EDIFIER #MidAutumnFestival #APassionForSound https://t.co/GuTNeLPgyu
X2026-09-2570881
9
One speaker setup. So many ways to enjoy it. Music in the morning, a movie after dinner, gaming late into the night, the M90 fits right into every moment with powerful, room-filling sound. Whatever’s playing, EDIFIER M90 is ready. #EDIFIER #30YearsWithEDIFIER #M90 #CompactActiveSpeaker #HomeAudio
X2026-09-30631181
10
Day 1 at IFA 2026 — what a start. From first listens to great conversations, it was amazing to see so many of you experience EDIFIER up close. Day 2 is already underway — come experience it for yourself. Hall 10.2 · Booth 121, Messe Berlin #EDIFIERxIFA #IFA2026 #EDIFIER #SoundThoughtfullyMade #Audiophile
Instagram2026-09-0547409

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