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  3. /China Edition
  4. /3C Consumer Electronics Brand Rankings
  5. /Audio equipment
September 2026 · Category ranking

Audio equipment Top 10

Scores are normalized within the category and are not directly comparable with the industry ranking. soundcore leads with 69.8, 2.9 points ahead of MOONDROP; this category's exposure is concentrated on TikTok.

/
Top 5 in this categorySearch by English name, Chinese name or pinyin
  • soundcoresoundcoreAudio equipment#169.8
  • MOONDROPMOONDROPAudio equipment#266.9
  • HollylandHollylandAudio equipment#366.9
  • TANCHJIMTANCHJIMAudio equipment#462.3
  • FiiOFiiOAudio equipment#562.0

Data through Sep 30Brands in category 31Next update Oct 31

Audio equipment Top 10

Arrows vs. previous issue · all page data is public

  1. 1
    soundcoresoundcoreAudio equipment69.8
    Exposure
    629.7K
    Followers
    331.6K
    Engagement
    3.22%
    Active weeks 5 wk · Viral share 20.48%
  2. 2
    MOONDROPMOONDROPAudio equipment66.9
    Exposure
    1.4M
    Followers
    219.9K
    Engagement
    3.02%
    Active weeks 5 wk · Viral share 15.45%
  3. 3
    HollylandHollylandAudio equipment66.9
    Exposure
    1.3M
    Followers
    578.7K
    Engagement
    2.59%
    Active weeks 5 wk · Viral share 25.55%
  4. 4
    TANCHJIMTANCHJIMAudio equipment62.3
    Exposure
    194.4K
    Followers
    34.9K
    Engagement
    3.60%
    Active weeks 5 wk · Viral share 9.84%
  5. 5
    FiiOFiiOAudio equipment62.0
    Exposure
    589.2K
    Followers
    178.5K
    Engagement
    2.75%
    Active weeks 5 wk · Viral share 11.40%
  6. 6
    ShokzShokzAudio equipment60.3
    Exposure
    6.5M
    Followers
    486.5K
    Engagement
    0.23%
    Active weeks 5 wk · Viral share 28.41%
  7. 7
    Fosi AudioFosi AudioAudio equipment57.6
    Exposure
    161K
    Followers
    79.9K
    Engagement
    2.30%
    Active weeks 5 wk · Viral share 16.33%
  8. 8
    HiByHiByAudio equipment56.2
    Exposure
    922K
    Followers
    69.6K
    Engagement
    3.11%
    Active weeks 5 wk · Viral share 14.29%
  9. 9
    MaonoMaonoAudio equipment53.6
    Exposure
    285.1K
    Followers
    83.1K
    Engagement
    3.31%
    Active weeks 5 wk · Viral share 12.33%
  10. 10
    SIMGOTSIMGOTAudio equipment53.1
    Exposure
    22.4K
    Followers
    19.6K
    Engagement
    3.54%
    Active weeks 4 wk · Viral share 26.67%
Audio equipment Top 10
RankBrandScorePlatformsExposureFollowersEngagementActive weeksViral share
1
soundcore
soundcoreAudio equipment
69.8
629.7K331.6K3.22%5 wk20.48%
2
MOONDROP
MOONDROPAudio equipment
66.9
1.4M219.9K3.02%5 wk15.45%
3
Hollyland
HollylandAudio equipment
66.9
1.3M578.7K2.59%5 wk25.55%
4
TANCHJIM
TANCHJIMAudio equipment
62.3
194.4K34.9K3.60%5 wk9.84%
5
FiiO
FiiOAudio equipment
62.0
589.2K178.5K2.75%5 wk11.40%
6
Shokz
ShokzAudio equipment
60.3
6.5M486.5K0.23%5 wk28.41%
7
Fosi Audio
Fosi AudioAudio equipment
57.6
161K79.9K2.30%5 wk16.33%
8
HiBy
HiByAudio equipment
56.2
922K69.6K3.11%5 wk14.29%
9
Maono
MaonoAudio equipment
53.6
285.1K83.1K3.31%5 wk12.33%
10
SIMGOT
SIMGOTAudio equipment
53.1
22.4K19.6K3.54%4 wk26.67%
SmartphonesComputer hardwareDigital accessoriesAudio equipmentPhotography accessoriesDisplaysGaming peripheralsComputer peripheralsSmart homeOffice printing

Brand × platform heatmap

Darker cells mean more posts by this brand on that platform this period; a grey 0 means no posts

YouTube
TikTok
Instagram
Facebook
X
Threads
Hollyland
12
0
76
27
22
0
MOONDROP
2
0
30
31
30
30
FiiO
5
0
19
50
40
0
SOUNDPEATS
15
17
16
20
27
0
Shokz
14
22
27
17
12
0
Divoom
15
51
21
0
0
0
soundcore
0
0
30
28
25
0
FIFINE
23
12
17
2
27
0
HiBy
6
0
23
23
25
0
Maono
0
5
33
35
0
0
KZ
0
0
23
23
25
0
SMSL
9
9
0
27
24
0
TANCHJIM
0
0
16
20
25
0
Tronsmart
19
0
35
0
6
0
Fosi Audio
8
8
11
13
9
0
HIFIMAN
0
0
0
20
20
0
Shanling
0
0
3
17
17
0
BOYA
1
0
17
17
0
0
Haylou
15
0
0
18
0
0
EarFun
4
0
8
11
8
0
Tribit
5
0
20
0
0
0
Saramonic
1
0
11
11
1
0
EDIFIER
0
0
5
6
4
0
1MORE
0
0
15
0
0
0
SIMGOT
0
0
5
5
5
0
TOPPING
0
0
0
8
7
0
Cayin
0
0
5
9
0
0
QCY
5
0
0
0
0
0
xDuoo
0
0
0
1
1
0
FIIL
0
0
0
0
0
0
COMICA
0
0
0
0
0
0
LowHigh

Exposure share within the category

Shokz carries 48.67% of exposure

Share of 7-day exposure across category brands

● Shokz 48.67%● MOONDROP 10.74%● Hollyland 10.00%● HiBy 6.86%● soundcore 4.68%● FiiO 4.38%● Maono 2.12%● Divoom 2.04%● SOUNDPEATS 1.97%● TANCHJIM 1.45%● Other brands 7.09%

Engagement rate by brand

Median engagement 2.79%; 15 brands above it

Interactions / exposure, 90 days

Full ranking data

Every 3C Consumer Electronics Brand Rankings brand this issue (beyond the Top 20), 19 metrics, weekly series and viral post lists, delivered as Excel.

Category rankings

  • SmartphonesTop 10
  • Computer hardwareTop 10
  • Digital accessoriesTop 10
  • Audio equipmentTop 10
  • Photography accessoriesTop 10
  • DisplaysTop 10
  • Gaming peripheralsTop 10
  • Computer peripheralsTop 10
  • Smart homeTop 10
  • Office printingTop 10

How the score works

Total exposure (7 days)
30%
Followers
20%
Engagement rate
20%
Active weeks
15%
Viral content share
15%

Exposure is counted from the day monitoring starts (7 days this issue); other metrics use a 90-day window. Exposure and followers are log-scaled, rate metrics are winsorized at the 5th–95th percentile, and everything is normalized within the industry. Viral = a post with exposure ≥ 3× the account's 90-day median. Accounts with fewer than 10 posts get the industry 25th percentile for rate metrics.

Methodology →
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