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  5. /Audio equipment
  6. /FiiO
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September 2026 · Brand profile
FiiO

FiiO

Audio equipment
Score62.2
3C Consumer Electronics Brand Rankings rank#48
Audio equipment rank#5

About the brand

FiiO focuses on portable and desktop HiFi audio, with products including music players, DAC/amps, headphones, and audio accessories. The brand serves music enthusiasts by catering to mobile and desktop listening scenarios through different sizes, connection methods, and functional configurations, and conducts sales and user support through global agents and its official website.

Official site
www.fiio.com ↗
Founded
2007
Headquarters
Guangzhou, China
Official accounts
About the brandwww.fiio.com

About the brand

FiiO focuses on portable and desktop HiFi audio, with products including music players, DAC/amps, headphones, and audio accessories. The brand serves music enthusiasts by catering to mobile and desktop listening scenarios through different sizes, connection methods, and functional configurations, and conducts sales and user support through global agents and its official website.

Official site
www.fiio.com ↗
Founded
2007
Headquarters
Guangzhou, China
Official accounts
Exposure582K
Followers178.4K
Engagement2.75%
Active weeks5 wk
Viral content share11.61%

Exposure by platform

Instagram carries 34.36% of exposure

7-day exposure, by platform

Instagram
34.36%
Facebook
32.13%
X
30.39%
YouTube
3.12%

Engagement rate by platform

Instagram has the highest engagement at 3.65%

How sticky the same brand's content is on each platform

Score and rank trend

First issue: the trend appears from the next issue

62.2Rank #48

Ways people engaged

Of 16.4K interactions, 91% were likes.

Likes, comments, shares and saves

5-week publishing heatmap

Each cell is the number of posts that week on that platform; darker means more. Column headers show the week's start date; the last column ends on the data cutoff

YouTube
Instagram
Facebook
X
W1 · Sep 1
1
3
8
9
W2 · Sep 8
0
3
10
7
W3 · Sep 15
4
8
15
12
W4 · Sep 22
0
3
12
10
W5 · Sep 29
0
2
5
2
LowHigh
W1Sep 1
W2Sep 8
W3Sep 15
W4Sep 22
W5Sep 29
YouTube
1
0
4
0
0
Instagram
3
3
8
3
2
Facebook
8
10
15
12
5
X
9
7
12
10
2
LowHigh

Top 10 posts by exposure

All platforms combined, sorted by exposure · click a title to open the original

  1. 1Facebook
    FIIO Mini Cassette Deck—Progress Update 2: Design refinements, preparing for project kickoff—by FIIO Willson We’ve been busy getting ready for the Beijing new-product launch, so we haven’t posted an update on the mini cassette deck for a while. Taking a moment today to catch everyone up: 1. The design has been further refined from the previous version, based on your feedback. Main changes: ★The opening section on the right is now tempered glass, to give the whole unit a more high-tech look. ★As most people suggested, the left and right handles have been removed for a cleaner appearance. ★Due to structural space limits, the knob lighting has been dropped. After the mockup came back, we also found the knob a bit small; we’ll try to enlarge it slightly in the next pass. ★On the mockup, the RCA jacks and antenna stuck out and looked awkward; we’ll recess both. ★Button chamfers have been reduced a little to improve long-term reliability. 2. Features have been defined in more detail: ★Added bias adjustment to improve recording quality. ★Added USB-input recording (so you can record from Bluetooth or from a phone’s USB output). ★Removed the MIC recording function. ★Various other functions have been optimized. On the schedule: 1. Structural feasibility review is basically complete. 2. The electronics block diagram is also basically complete. 3. The tape-transport modification plan has a clear direction. 4. The business division has approved moving toward kickoff. After the project team’s final review, it can be formally initiated—likely around mid-September. Total project time is expected to be about a year. We hope to launch by the end of November 2027. Please bear with us. If you have any questions in the meantime, feel free to ask. Thanks again for your support! #FIIO #CassetteDeck #Music #HiFi
    Facebook2026-09-09Exposure 66.6KLikes 1.8K
  2. 2Instagram
    FIIO Mini Cassette Deck—Progress Update 2: Design refinements, preparing for project kickoff—by FIIO Willson We’ve been busy getting ready for the Beijing new-product launch, so we haven’t posted an update on the mini cassette deck for a while. Taking a moment today to catch everyone up: 1. The design has been further refined from the previous version, based on your feedback. Main changes: ★The opening section on the right is now tempered glass, to give the whole unit a more high-tech look. ★As most people suggested, the left and right handles have been removed for a cleaner appearance. ★Due to structural space limits, the knob lighting has been dropped. After the mockup came back, we also found the knob a bit small; we’ll try to enlarge it slightly in the next pass. ★On the mockup, the RCA jacks and antenna stuck out and looked awkward; we’ll recess both. ★Button chamfers have been reduced a little to improve long-term reliability. 2. Features have been defined in more detail: ★Added bias adjustment to improve recording quality. ★Added USB-input recording (so you can record from Bluetooth or from a phone’s USB output). ★Removed the MIC recording function. ★Various other functions have been optimized. On the schedule: 1. Structural feasibility review is basically complete. 2. The electronics block diagram is also basically complete. 3. The tape-transport modification plan has a clear direction. 4. The business division has approved moving toward kickoff. After the project team’s final review, it can be formally initiated—likely around mid-September. Total project time is expected to be about a year. We hope to launch by the end of November 2027. Please bear with us. If you have any questions in the meantime, feel free to ask. Thanks again for your support! #FIIO #CassetteDeck #Music #HiFi
    Instagram2026-09-09Exposure 52.5KLikes 1.7K
  3. 3Instagram
    FIIO Modular Racking—3-Layer Modular HiFi Device Storage Rack is available now at our official Amazon store! 🔥 Click the link to take it home right away: https://www.amazon.com/dp/B0H5HVHTMV?maas=maas_adg_6301CFB4CB93306A3ECEC940B34C212C_afap_abs&ref_=aa_maas&tag=maas&th=1 #FIIO #ModularRacking #Stand #Rack #Storage #HiFi #Music
    Instagram2026-09-08Exposure 21.9KLikes 804
  4. 4Instagram
    We sincerely invite SNOWSKY DISC owners to complete this survey. Please share your genuine listening experience, thoughts on interaction and interface, usage pain points, and feature expectations. All feedback will be used for subsequent firmware optimization and product refinement. Thank you for your support ❤️ 👉Survey link: https://v.wjx.cn/vm/e7m0Kco.aspx# #FIIO #SNOWSKY #DISC #MusicPlayer #Player #AudioPlayer #MP3 #Music #HiFi
    Instagram2026-09-29Exposure 14.5KLikes 532
  5. 5Instagram
    FIIO M25 (AKM) Portable High Resolution Music Player #FIIO #M25 #M25R2R #MusicPlayer #AudioPlayer #Music #HiFi
    Instagram2026-09-15Exposure 13.3KLikes 475
  6. 6Facebook
    This is BTR19!
    Facebook2026-09-14Exposure 12.4KLikes 374
  7. 7Instagram
    Let's feel the size of BTR19.
    Instagram2026-09-17Exposure 12.4KLikes 428
  8. 8Facebook
    3 Days to go before the launch of CLASS A👏👏👏 Rich analog sound. FIIO Class A headphone amplifier CLASS A CLASS A—Class A amplification, back to the warmth of analog sound. It adopts a fully discrete Class A design, with complementary Toshiba + Sanken transistors. Every unit is manually calibrated for quiescent current before leaving the factory. The result is a sound characterized by sweet, smooth, and engaging vocals, relaxed and natural bass, and effortless handling of high-dynamic tracks—delivering a rich, emotive analog listening experience. #FIIO #CLASSA #HeadphoneAmplifier #Preamplifier #Music #HiFi
    Facebook2026-09-25Exposure 11.7KLikes 381
  9. 9Instagram
    FIIO RR13 Portable Stereo Radio (Red Edition) is available at our AliExpress Official Store Now!❤️ 👉Click the link to take it home right away: https://www.aliexpress.us/item/3256812404509033.html?gatewayAdapt=esp2usa4itemAdapt #FIIO #RR13 #Radio #Music #HiFi
    Instagram2026-09-04Exposure 11.3KLikes 419
  10. 10Instagram
    Choose 1 or 2 colors you like best!—FIIO x JadeAudio's new DAC/Amplifier, the JK13. Which color do you like best? Cast your vote for your favorite color now! White? Black? Orange? Gold? Green? Titanium? Silver? 😘Please go to FIIO official FB account to like the corresponding comment 👉 https://www.facebook.com/share/p/1EYdRmYRTy/ Thanks for your support❤️ #FIIO #JK13 #DACandAmplifier
    Instagram2026-09-04Exposure 11.3KLikes 381
Top 10 posts by exposure
#PostPlatformPublishedExposureLikesComments
1
FIIO Mini Cassette Deck—Progress Update 2: Design refinements, preparing for project kickoff—by FIIO Willson We’ve been busy getting ready for the Beijing new-product launch, so we haven’t posted an update on the mini cassette deck for a while. Taking a moment today to catch everyone up: 1. The design has been further refined from the previous version, based on your feedback. Main changes: ★The opening section on the right is now tempered glass, to give the whole unit a more high-tech look. ★As most people suggested, the left and right handles have been removed for a cleaner appearance. ★Due to structural space limits, the knob lighting has been dropped. After the mockup came back, we also found the knob a bit small; we’ll try to enlarge it slightly in the next pass. ★On the mockup, the RCA jacks and antenna stuck out and looked awkward; we’ll recess both. ★Button chamfers have been reduced a little to improve long-term reliability. 2. Features have been defined in more detail: ★Added bias adjustment to improve recording quality. ★Added USB-input recording (so you can record from Bluetooth or from a phone’s USB output). ★Removed the MIC recording function. ★Various other functions have been optimized. On the schedule: 1. Structural feasibility review is basically complete. 2. The electronics block diagram is also basically complete. 3. The tape-transport modification plan has a clear direction. 4. The business division has approved moving toward kickoff. After the project team’s final review, it can be formally initiated—likely around mid-September. Total project time is expected to be about a year. We hope to launch by the end of November 2027. Please bear with us. If you have any questions in the meantime, feel free to ask. Thanks again for your support! #FIIO #CassetteDeck #Music #HiFi
Facebook2026-09-0966.6K1.8K214
2
FIIO Mini Cassette Deck—Progress Update 2: Design refinements, preparing for project kickoff—by FIIO Willson We’ve been busy getting ready for the Beijing new-product launch, so we haven’t posted an update on the mini cassette deck for a while. Taking a moment today to catch everyone up: 1. The design has been further refined from the previous version, based on your feedback. Main changes: ★The opening section on the right is now tempered glass, to give the whole unit a more high-tech look. ★As most people suggested, the left and right handles have been removed for a cleaner appearance. ★Due to structural space limits, the knob lighting has been dropped. After the mockup came back, we also found the knob a bit small; we’ll try to enlarge it slightly in the next pass. ★On the mockup, the RCA jacks and antenna stuck out and looked awkward; we’ll recess both. ★Button chamfers have been reduced a little to improve long-term reliability. 2. Features have been defined in more detail: ★Added bias adjustment to improve recording quality. ★Added USB-input recording (so you can record from Bluetooth or from a phone’s USB output). ★Removed the MIC recording function. ★Various other functions have been optimized. On the schedule: 1. Structural feasibility review is basically complete. 2. The electronics block diagram is also basically complete. 3. The tape-transport modification plan has a clear direction. 4. The business division has approved moving toward kickoff. After the project team’s final review, it can be formally initiated—likely around mid-September. Total project time is expected to be about a year. We hope to launch by the end of November 2027. Please bear with us. If you have any questions in the meantime, feel free to ask. Thanks again for your support! #FIIO #CassetteDeck #Music #HiFi
Instagram2026-09-0952.5K1.7K125
3
FIIO Modular Racking—3-Layer Modular HiFi Device Storage Rack is available now at our official Amazon store! 🔥 Click the link to take it home right away: https://www.amazon.com/dp/B0H5HVHTMV?maas=maas_adg_6301CFB4CB93306A3ECEC940B34C212C_afap_abs&ref_=aa_maas&tag=maas&th=1 #FIIO #ModularRacking #Stand #Rack #Storage #HiFi #Music
Instagram2026-09-0821.9K80410
4
We sincerely invite SNOWSKY DISC owners to complete this survey. Please share your genuine listening experience, thoughts on interaction and interface, usage pain points, and feature expectations. All feedback will be used for subsequent firmware optimization and product refinement. Thank you for your support ❤️ 👉Survey link: https://v.wjx.cn/vm/e7m0Kco.aspx# #FIIO #SNOWSKY #DISC #MusicPlayer #Player #AudioPlayer #MP3 #Music #HiFi
Instagram2026-09-2914.5K5328
5
FIIO M25 (AKM) Portable High Resolution Music Player #FIIO #M25 #M25R2R #MusicPlayer #AudioPlayer #Music #HiFi
Instagram2026-09-1513.3K47514
6
This is BTR19!
Facebook2026-09-1412.4K37431
7
Let's feel the size of BTR19.
Instagram2026-09-1712.4K42820
8
3 Days to go before the launch of CLASS A👏👏👏 Rich analog sound. FIIO Class A headphone amplifier CLASS A CLASS A—Class A amplification, back to the warmth of analog sound. It adopts a fully discrete Class A design, with complementary Toshiba + Sanken transistors. Every unit is manually calibrated for quiescent current before leaving the factory. The result is a sound characterized by sweet, smooth, and engaging vocals, relaxed and natural bass, and effortless handling of high-dynamic tracks—delivering a rich, emotive analog listening experience. #FIIO #CLASSA #HeadphoneAmplifier #Preamplifier #Music #HiFi
Facebook2026-09-2511.7K38110
9
FIIO RR13 Portable Stereo Radio (Red Edition) is available at our AliExpress Official Store Now!❤️ 👉Click the link to take it home right away: https://www.aliexpress.us/item/3256812404509033.html?gatewayAdapt=esp2usa4itemAdapt #FIIO #RR13 #Radio #Music #HiFi
Instagram2026-09-0411.3K4193
10
Choose 1 or 2 colors you like best!—FIIO x JadeAudio's new DAC/Amplifier, the JK13. Which color do you like best? Cast your vote for your favorite color now! White? Black? Orange? Gold? Green? Titanium? Silver? 😘Please go to FIIO official FB account to like the corresponding comment 👉 https://www.facebook.com/share/p/1EYdRmYRTy/ Thanks for your support❤️ #FIIO #JK13 #DACandAmplifier
Instagram2026-09-0411.3K38122

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