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September 2026 · Brand profile
Laowa

Laowa

Photography accessories
Score56.2
3C Consumer Electronics Brand Rankings rank#74
Photography accessories rank#12

About the brand

Laowa is a lens brand under Venus Optics, developing specialized optical products centered on macro, ultra-wide-angle, and cinematography scenarios. The brand's headquarters and manufacturing are located in Hefei, China, with sales operations in Hong Kong and overseas, targeting professional photographers and imaging enthusiasts, helping users achieve differentiated shooting perspectives through various optical structures.

Official site
www.venuslens.net ↗
Founded
2013
Headquarters
Hefei, China
Official accounts
About the brandwww.venuslens.net

About the brand

Laowa is a lens brand under Venus Optics, developing specialized optical products centered on macro, ultra-wide-angle, and cinematography scenarios. The brand's headquarters and manufacturing are located in Hefei, China, with sales operations in Hong Kong and overseas, targeting professional photographers and imaging enthusiasts, helping users achieve differentiated shooting perspectives through various optical structures.

Official site
www.venuslens.net ↗
Founded
2013
Headquarters
Hefei, China
Official accounts
Exposure199.6K
Followers173.7K
Engagement3.72%
Active weeks3 wk
Viral content share33.33%

Exposure by platform

Instagram carries 99.53% of exposure

7-day exposure, by platform

Instagram
99.53%
YouTube
0.47%

Engagement rate by platform

YouTube has the highest engagement at 3.83%

How sticky the same brand's content is on each platform

Score and rank trend

First issue: the trend appears from the next issue

56.2Rank #74

Ways people engaged

Of 7.9K interactions, 99% were likes.

Likes, comments, shares and saves

5-week publishing heatmap

Each cell is the number of posts that week on that platform; darker means more. Column headers show the week's start date; the last column ends on the data cutoff

YouTube
Instagram
Threads
W1 · Sep 1
0
6
1
W2 · Sep 8
0
1
0
W3 · Sep 15
0
1
0
W4 · Sep 22
0
0
0
W5 · Sep 29
1
3
0
LowHigh
W1Sep 1
W2Sep 8
W3Sep 15
W4Sep 22
W5Sep 29
YouTube
0
0
0
0
1
Instagram
6
1
1
0
3
Threads
1
0
0
0
0
LowHigh

Top 10 posts by exposure

All platforms combined, sorted by exposure · click a title to open the original

  1. 1Instagram
    Tiny glass, massive range. 🔥 Laowa 7.5mm T2.1 + 4mm f/2.8 Fisheye on the GoPro MISSION 1 PRO ILS 🎥 Handheld, FPV, mounted — there's nothing these lenses can't handle 🎬 Footage by pshepfpv #laowa #LaowaLens #GoProMISSION1PRO #ILS
    Instagram2026-09-04Exposure 107.5KLikes 4K
  2. 2Instagram
    Who said action cams can only get one field of view? 🥱 scott_secco and Nickmitz strapped some Laowa MFT glass onto the new GoPro Mission 1 ILS, Put the unique look into every action. 4 clips, 3 lenses, give you completely different energies: Clip 1&2: 6mm f/2 Zero-D Clip 3: 17mm f/1.8 Clip 4: 9mm f/2.8 Zero-D Drop your favourite look in the comments 👇 Don't forget to equip your GoPro Mission 1 with a Laowa MFT lens! Check the link in the bio!
    Instagram2026-09-18Exposure 42.5KLikes 1.6K
  3. 3Instagram
    🔍 1–10X Magnification. Parfocal Throughout.   The Laowa Aksen 1–5X & 5–10X Ultra Macro APO combines a 1–10X zoom range with a parfocal design.   Move from 1X to 10X magnification while maintaining focus, giving you greater flexibility to explore different levels of detail with the same lens.   🔍 1–10X zoom range 🎯 Parfocal design ⚙️ Internal focusing 📏 Fixed working distance   The internal focusing mechanism keeps the lens length and working distance fixed, making magnification and focus adjustments more convenient during shooting, no matter whether you’re capturing stills or video.   © Gua Ge © Zuanazzi Davide #laowa #laowaaksen #macro #photography
    Instagram2026-09-02Exposure 23.1KLikes 844
  4. 4Instagram
    What happens when professional videographer and wildlife enthusiast Roman Willi takes the 15-24mm T8 Probe Zoom into the field? 🌲🎥 Find out what he thinks below! "I’ve really enjoyed using the lens so far. The image quality is excellent, and I especially love the creative flexibility it gives me for close up wildlife filming. The Periscope attachment works particularly well for the way I shoot, since I often work from a tripod or slider. It allows me to keep the camera setup extremely low to the ground, which is something I really value. I always try to film animals from their eye level whenever possible, as it creates a much more immersive perspective. Coming from the standard Laowa Probe, the Probe Zoom feels like a major upgrade. The zoom function adds a lot of extra versatility, which is especially useful when working with wildlife in challenging environments where repositioning the camera is not always possible. " #laowa #prboezoom #wildlife
    Instagram2026-09-01Exposure 8.2KLikes 281
  5. 5Instagram
    Laowa’s First Autofocus Lens for Fujifilm X! 📸✨   The Laowa 180mm f/4.5 1.5X Ultra Macro APO is now available in Fujifilm X-Mount and Nikon F-Mount. ✨This is also our first autofocus lens for the Fujifilm X-Mount system.   🔍 Key Highlights   • Telephoto-macro in a compact, lightweight design • Up to 1.5x macro magnification for highly detailed close-ups • 270mm full-frame equivalent on Fujifilm X APS-C cameras • 30cm minimum focusing distance  • AF from 1.5m to infinity, with autofocus assistance for macro stacking • APO optical design for reduced chromatic aberration   Link in stories and now available on our website!
    Instagram2026-09-10Exposure 7.5KLikes 264
  6. 6Instagram
    🌊 Extreme Macro Beneath the Surface 🦐 We’re descending into the pitch-black ocean to reveal an ethereal world hiding just beneath the surface. Alien-like marine creatures out of the dark and into crystal-clear focus. From translucent larval drifters to details invisible to the naked eye, the Aksen series proves that high magnification isn't just for land—it's a portal into the ocean's best-kept secrets. Ready to explore the micro abyss? Swipe through to see what lurks in the night sea. 📸 Shot by: Robert Stanfield 🔍 Gear: Laowa Aksen 1–5X Ultra Macro APO    What do you want to see up close? Share your ideas and creations with us. 👇
    Instagram2026-09-04Exposure 5.1KLikes 184
  7. 7Instagram
    Redefining what macro photography can achieve. Meet the Laowa ACRIS 35mm f/2.8 1X AF Macro APO—the world’s first full-frame autofocus 35mm lens with true 1:1 life-size magnification. By combining life-size detail with an environmental 35mm perspective, the ACRIS lets you tell a complete story—capturing intricate micro-textures while preserving the atmosphere and background depth around your subject. Available now at venuslens.net #laowa #macro #photography #35mm
    Instagram2026-09-30Exposure 4.5KLikes 156
  8. 8Instagram
    Close-up precision meets environmental storytelling. Watch the Laowa ACRIS 35mm f/2.8 transition seamlessly from broad scenes to 1:1 macro scale. Thanks to its dual-mode hybrid focus system and fast f/2.8 aperture, getting sharp micro-details with beautiful subject separation has never been easier. Tap the link in our bio to explore full sample images and specs! #laowa #macro #photography #35mm
    Instagram2026-09-30Exposure 4.3KLikes 142
  9. 9Instagram
    All photographers know lighting makes all the difference. With the new Godox_global MA2 on the Aksen lenses, see the ultra-macro world under a different light.   A fixed 40mm working distance paired with a flexible twin-light for a lightweight, portable ultra-macro setup. Time to get real close.   #laowa #godox #macro #photography #cameralight
    Instagram2026-09-02Exposure 4.1KLikes 152
  10. 10Instagram
    Built for precision where every micron matters. Here is what makes the Laowa ACRIS 35mm f/2.8 a game-changer for macro and environmental photography: 🐞True 1:1 Wide-Angle Macro: Capture subjects at actual size with rich environmental context. 📷Dual-Mode Hybrid Focus: Fast AF from 0.5m to infinity, with dedicated Macro Focus Assistance under 0.5m for effortless focus stacking. 🦋Apochromatic (APO) Optics: Zero chromatic aberration or color fringing for authentic, true-to-life color rendering. 📸f/2.8 Aperture: Striking subject isolation with a soft, creamy backdrop and smooth bokeh. 🌳Built for the Field: Weather-sealed metal housing with an internal focusing design that won't disturb fragile subjects. Which feature are you most excited to try? Drop a comment below! #laowa #macro #photography #35mm
    Instagram2026-09-30Exposure 2.3KLikes 86
Top 10 posts by exposure
#PostPlatformPublishedExposureLikesComments
1
Tiny glass, massive range. 🔥 Laowa 7.5mm T2.1 + 4mm f/2.8 Fisheye on the GoPro MISSION 1 PRO ILS 🎥 Handheld, FPV, mounted — there's nothing these lenses can't handle 🎬 Footage by pshepfpv #laowa #LaowaLens #GoProMISSION1PRO #ILS
Instagram2026-09-04107.5K4K26
2
Who said action cams can only get one field of view? 🥱 scott_secco and Nickmitz strapped some Laowa MFT glass onto the new GoPro Mission 1 ILS, Put the unique look into every action. 4 clips, 3 lenses, give you completely different energies: Clip 1&2: 6mm f/2 Zero-D Clip 3: 17mm f/1.8 Clip 4: 9mm f/2.8 Zero-D Drop your favourite look in the comments 👇 Don't forget to equip your GoPro Mission 1 with a Laowa MFT lens! Check the link in the bio!
Instagram2026-09-1842.5K1.6K15
3
🔍 1–10X Magnification. Parfocal Throughout.   The Laowa Aksen 1–5X & 5–10X Ultra Macro APO combines a 1–10X zoom range with a parfocal design.   Move from 1X to 10X magnification while maintaining focus, giving you greater flexibility to explore different levels of detail with the same lens.   🔍 1–10X zoom range 🎯 Parfocal design ⚙️ Internal focusing 📏 Fixed working distance   The internal focusing mechanism keeps the lens length and working distance fixed, making magnification and focus adjustments more convenient during shooting, no matter whether you’re capturing stills or video.   © Gua Ge © Zuanazzi Davide #laowa #laowaaksen #macro #photography
Instagram2026-09-0223.1K84413
4
What happens when professional videographer and wildlife enthusiast Roman Willi takes the 15-24mm T8 Probe Zoom into the field? 🌲🎥 Find out what he thinks below! "I’ve really enjoyed using the lens so far. The image quality is excellent, and I especially love the creative flexibility it gives me for close up wildlife filming. The Periscope attachment works particularly well for the way I shoot, since I often work from a tripod or slider. It allows me to keep the camera setup extremely low to the ground, which is something I really value. I always try to film animals from their eye level whenever possible, as it creates a much more immersive perspective. Coming from the standard Laowa Probe, the Probe Zoom feels like a major upgrade. The zoom function adds a lot of extra versatility, which is especially useful when working with wildlife in challenging environments where repositioning the camera is not always possible. " #laowa #prboezoom #wildlife
Instagram2026-09-018.2K28113
5
Laowa’s First Autofocus Lens for Fujifilm X! 📸✨   The Laowa 180mm f/4.5 1.5X Ultra Macro APO is now available in Fujifilm X-Mount and Nikon F-Mount. ✨This is also our first autofocus lens for the Fujifilm X-Mount system.   🔍 Key Highlights   • Telephoto-macro in a compact, lightweight design • Up to 1.5x macro magnification for highly detailed close-ups • 270mm full-frame equivalent on Fujifilm X APS-C cameras • 30cm minimum focusing distance  • AF from 1.5m to infinity, with autofocus assistance for macro stacking • APO optical design for reduced chromatic aberration   Link in stories and now available on our website!
Instagram2026-09-107.5K26410
6
🌊 Extreme Macro Beneath the Surface 🦐 We’re descending into the pitch-black ocean to reveal an ethereal world hiding just beneath the surface. Alien-like marine creatures out of the dark and into crystal-clear focus. From translucent larval drifters to details invisible to the naked eye, the Aksen series proves that high magnification isn't just for land—it's a portal into the ocean's best-kept secrets. Ready to explore the micro abyss? Swipe through to see what lurks in the night sea. 📸 Shot by: Robert Stanfield 🔍 Gear: Laowa Aksen 1–5X Ultra Macro APO    What do you want to see up close? Share your ideas and creations with us. 👇
Instagram2026-09-045.1K1844
7
Redefining what macro photography can achieve. Meet the Laowa ACRIS 35mm f/2.8 1X AF Macro APO—the world’s first full-frame autofocus 35mm lens with true 1:1 life-size magnification. By combining life-size detail with an environmental 35mm perspective, the ACRIS lets you tell a complete story—capturing intricate micro-textures while preserving the atmosphere and background depth around your subject. Available now at venuslens.net #laowa #macro #photography #35mm
Instagram2026-09-304.5K1569
8
Close-up precision meets environmental storytelling. Watch the Laowa ACRIS 35mm f/2.8 transition seamlessly from broad scenes to 1:1 macro scale. Thanks to its dual-mode hybrid focus system and fast f/2.8 aperture, getting sharp micro-details with beautiful subject separation has never been easier. Tap the link in our bio to explore full sample images and specs! #laowa #macro #photography #35mm
Instagram2026-09-304.3K14211
9
All photographers know lighting makes all the difference. With the new Godox_global MA2 on the Aksen lenses, see the ultra-macro world under a different light.   A fixed 40mm working distance paired with a flexible twin-light for a lightweight, portable ultra-macro setup. Time to get real close.   #laowa #godox #macro #photography #cameralight
Instagram2026-09-024.1K1521
10
Built for precision where every micron matters. Here is what makes the Laowa ACRIS 35mm f/2.8 a game-changer for macro and environmental photography: 🐞True 1:1 Wide-Angle Macro: Capture subjects at actual size with rich environmental context. 📷Dual-Mode Hybrid Focus: Fast AF from 0.5m to infinity, with dedicated Macro Focus Assistance under 0.5m for effortless focus stacking. 🦋Apochromatic (APO) Optics: Zero chromatic aberration or color fringing for authentic, true-to-life color rendering. 📸f/2.8 Aperture: Striking subject isolation with a soft, creamy backdrop and smooth bokeh. 🌳Built for the Field: Weather-sealed metal housing with an internal focusing design that won't disturb fragile subjects. Which feature are you most excited to try? Drop a comment below! #laowa #macro #photography #35mm
Instagram2026-09-302.3K861

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