September 2026 · Category ranking
Photography accessories Top 10
Scores are normalized within the category and are not directly comparable with the industry ranking. DJI leads with 79.7, 3.3 points ahead of Insta360; this category's exposure is concentrated on TikTok.
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Photography accessories Top 10
Arrows vs. previous issue · all page data is public
- 1
- Exposure
- 30.6M
- Followers
- 17.7M
- Engagement
- 3.13%
Active weeks 5 wk · Viral share 32.93%
- 2
- Exposure
- 79.6M
- Followers
- 9.4M
- Engagement
- 1.64%
Active weeks 5 wk · Viral share 23.45% - 3
- Exposure
- 1.2M
- Followers
- 2M
- Engagement
- 2.96%
Active weeks 5 wk · Viral share 23.40% - 4
- Exposure
- 851.9K
- Followers
- 240.3K
- Engagement
- 3.46%
Active weeks 5 wk · Viral share 25.00% - 5
- Exposure
- 13.4M
- Followers
- 2.9M
- Engagement
- 3.81%
Active weeks 5 wk · Viral share 25.77% - 6
- Exposure
- 377.1K
- Followers
- 492.2K
- Engagement
- 3.53%
Active weeks 5 wk · Viral share 29.79% - 7
- Exposure
- 9.2M
- Followers
- 3M
- Engagement
- 1.33%
Active weeks 5 wk · Viral share 27.23% - 8
- Exposure
- 6M
- Followers
- 777.6K
- Engagement
- 0.93%
Active weeks 5 wk · Viral share 42.11% - 9
- Exposure
- 371.5K
- Followers
- 417.8K
- Engagement
- 3.76%
Active weeks 5 wk · Viral share 37.50% - 10
- Exposure
- 2.5M
- Followers
- 1.9M
- Engagement
- 1.03%
Active weeks 5 wk · Viral share 26.46%
| Rank | Brand | Score | Platforms | Exposure | Followers | Engagement | Active weeks | Viral share |
|---|---|---|---|---|---|---|---|---|
1 |  DJIPhotography accessories | 79.7 | | 30.6M | 17.7M | 3.13% | 5 wk | 32.93% |
2 |  Insta360Photography accessories | 76.5 | | 79.6M | 9.4M | 1.64% | 5 wk | 23.45% |
3 |  UlanziPhotography accessories | 68.6 | | 1.2M | 2M | 2.96% | 5 wk | 23.40% |
4 |  7ArtisansPhotography accessories | 68.5 | | 851.9K | 240.3K | 3.46% | 5 wk | 25.00% |
5 |  NEEWERPhotography accessories | 68.1 | | 13.4M | 2.9M | 3.81% | 5 wk | 25.77% |
6 |  HOVERAirPhotography accessories | 66.9 | | 377.1K | 492.2K | 3.53% | 5 wk | 29.79% |
7 |  SmallRigPhotography accessories | 66.4 | | 9.2M | 3M | 1.33% | 5 wk | 27.23% |
8 |  ViltroxPhotography accessories | 65.4 | | 6M | 777.6K | 0.93% | 5 wk | 42.11% |
9 |  TTArtisanPhotography accessories | 62.8 | | 371.5K | 417.8K | 3.76% | 5 wk | 37.50% |
10 |  GodoxPhotography accessories | 60.9 | | 2.5M | 1.9M | 1.03% | 5 wk | 26.46% |
Brand × platform heatmap
Darker cells mean more posts by this brand on that platform this period; a grey 0 means no posts
YouTube
TikTok
Instagram
Facebook
X
Threads
LowHigh
Exposure share within the category
Insta360 carries 52.65% of exposure
Share of 7-day exposure across category brands
Insta360 52.65%DJI 20.22%NEEWER 8.83%SmallRig 6.11%Viltrox 3.95%Aputure 2.28%Godox 1.64%SIRUI 0.98%Ulanzi 0.79%ZHIYUN 0.59%Other brands 1.97%
Engagement rate by brand
Median engagement 2.99%; 12 brands above it
Interactions / exposure, 90 days