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  6. /MOONDROP
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September 2026 · Brand profile
MOONDROP

MOONDROP

Audio equipment
Score67.2
3C Consumer Electronics Brand Rankings rank#27
Audio equipment rank#2

About the brand

MOONDROP is an audio brand based in Chengdu, specializing in in-ear monitors, earbuds, audio decoding, and related digital products, combining acoustic measurement, industrial design, and subcultural visual expression. The brand targets music and audio enthusiasts, sells through global channels, and builds recognition through product tuning, aesthetics, and content communities.

Official site
moondroplab.com ↗
Founded
2015
Headquarters
Chengdu, China
Official accounts
About the brandmoondroplab.com

About the brand

MOONDROP is an audio brand based in Chengdu, specializing in in-ear monitors, earbuds, audio decoding, and related digital products, combining acoustic measurement, industrial design, and subcultural visual expression. The brand targets music and audio enthusiasts, sells through global channels, and builds recognition through product tuning, aesthetics, and content communities.

Official site
moondroplab.com ↗
Founded
2015
Headquarters
Chengdu, China
Official accounts
Exposure1.4M
Followers219.9K
Engagement3.01%
Active weeks5 wk
Viral content share15.57%

Exposure by platform

Instagram carries 48.88% of exposure

7-day exposure, by platform

Instagram
48.88%
X
37.5%
Facebook
13.37%
YouTube
0.26%

Engagement rate by platform

Instagram has the highest engagement at 3.73%

How sticky the same brand's content is on each platform

Score and rank trend

First issue: the trend appears from the next issue

67.2Rank #27

Ways people engaged

Of 45.2K interactions, 91% were likes.

Likes, comments, shares and saves

5-week publishing heatmap

Each cell is the number of posts that week on that platform; darker means more. Column headers show the week's start date; the last column ends on the data cutoff

YouTube
Instagram
Facebook
X
Threads
W1 · Sep 1
1
8
8
8
8
W2 · Sep 8
0
7
8
7
7
W3 · Sep 15
0
6
6
6
6
W4 · Sep 22
1
8
8
8
8
W5 · Sep 29
0
1
1
1
1
LowHigh
W1Sep 1
W2Sep 8
W3Sep 15
W4Sep 22
W5Sep 29
YouTube
1
0
0
1
0
Instagram
8
7
6
8
1
Facebook
8
8
6
8
1
X
8
7
6
8
1
Threads
8
7
6
8
1
LowHigh

Top 10 posts by exposure

All platforms combined, sorted by exposure · click a title to open the original

  1. 1X
    Finally! EVO 2 has arrived. 🎉 The next-generation earhook is here, priced at US$99.99. We’ve reengineered everything, here’s what’s new: - MOONDROP TWS-1 custom Bluetooth Chip - 2nd generation online interactive DSP, supports custom touch - Water-resistance and crush-proof charging case - 60ms low-latency game mode - Beamforming ENC - 15+45hrs long service life - Supports LHDC V/LDAC/LC3 - Class-D digital power amplifier chip - Replacement pin connector design ... Dive into the details now!
    X2026-09-02Exposure 69.1KLikes 1.2K
  2. 2Instagram
    Honkai: Star Rail Sparxie × MOONDROP Collaborative Custom Wireless Earphone! Welcome to Sparxie's stage! The joys begin; your story now takes the stage. ✨ Collaborative earphones, brand-new lightweight bean-shaped ANC TWS - Wooden-dome 10mm dynamic driver with variable damping - Real-time adaptive ANC - AI-enhanced ENC - LHDC-V + LC3 audio transmission - Ergonomic lightweight bean-shaped design - Compact, contour-fitting, comfortable for all-day wear - Up to 8+28 hours of total battery for extended music enjoyment. ✨Exclusive Collaborative Custom package * Character-themed custom charging case, iconic red-black color and personalized Sparxie pattern * Character-themed custom earphone, Cap & Cottontail decoration & Sparxie logo * Collaborative exclusive merchandise, custom leather protective case+exclusive acrylic lanyard+bonus chibi Sparxie acrylic stand * Character-themed exclusive prompt, Sparxie ignites, endless joy Priced at US$89.9. Preorder opens! #HonkaiStarRailSparxiexMOONDROP #HSRxMOONDROP
    Instagram2026-09-09Exposure 49.5KLikes 1.8K
  3. 3X
    Welcome to Sparxie’s stage! This new chapter introduces a refined formula that enhances adaptive noise cancellation and offers portable high-fidelity sound. MOONDROP Honkai: Star Rail Sparxie RT-Adaptive ANC Mini Hi-Fi TWS is here! Preorders are now open: - Aliexpress: ( https://t.co/jr0RIiMnND ) - Online store: ( https://t.co/Ep7siv1rO7 )
    X2026-09-09Exposure 49.1KLikes 673
  4. 4Instagram
    Representing a comprehensive reinvention, pushing boundaries across sound, connectivity, comfort, and industrial design. --Starfield III. #moondrop
    Instagram2026-09-28Exposure 46.8KLikes 1.7K
  5. 5X
    🎉 Pro-level HiFi acoustics, engineered for gaming: MOONDROP Position IEMs are available now at US$34.99. We're excited to introduce this all-new, accessible gaming earphone, packed with innovations: - High-performance dynamic driver with aluminum-magnesium alloy dome composite diaphragm - USB-C/3.5mm dual interface - DSP gaming sound card - NPU hardware-level AI microphone noise canceling - Alloy casting cavity for durable use. ... Welcome to check out them now!
    X2026-09-28Exposure 44.6KLikes 885
  6. 6Instagram
    Finally! EVO 2 has arrived. 🎉 The next-generation earhook is here, priced at US$99.99. We’ve reengineered everything, here’s what’s new: - MOONDROP TWS-1 custom Bluetooth Chip - 2nd generation online interactive DSP, supports custom touch - Water-resistance and crush-proof charging case - 60ms low-latency game mode - Beamforming ENC - 15+45hrs long service life - Supports LHDC V/LDAC/LC3 - Class-D digital power amplifier chip - Replacement pin connector design ... Dive into the details now!
    Instagram2026-09-02Exposure 41.5KLikes 1.6K
  7. 7Instagram
    Greetings to cozy fall feelings and fresh starts with Psyche. Have a great September! 👋 #moondrop
    Instagram2026-09-01Exposure 40KLikes 1.5K
  8. 8X
    Representing a comprehensive reinvention, pushing boundaries across sound, connectivity, comfort, and industrial design. --Starfield III. #moondrop https://t.co/wRIjC6hph8
    X2026-09-28Exposure 38.6KLikes 867
  9. 9Instagram
    🎉 Pro-level HiFi acoustics, engineered for gaming: MOONDROP Position IEMs are available now at US$34.99. We're excited to introduce this all-new, accessible gaming earphone, packed with innovations: - High-performance dynamic driver with aluminum-magnesium alloy dome composite diaphragm - USB-C/3.5mm dual interface - DSP gaming sound card - NPU hardware-level AI microphone noise canceling - Alloy casting cavity for durable use. ... Welcome to check out them now!
    Instagram2026-09-28Exposure 36.9KLikes 1.4K
  10. 10Instagram
    Unboxing. MM3A eliminates the need for external DACs, switches, or adapters, just connect and listen. 🎶 📸:佳佳耳机
    Instagram2026-09-13Exposure 34.5KLikes 1.3K
Top 10 posts by exposure
#PostPlatformPublishedExposureLikesComments
1
Finally! EVO 2 has arrived. 🎉 The next-generation earhook is here, priced at US$99.99. We’ve reengineered everything, here’s what’s new: - MOONDROP TWS-1 custom Bluetooth Chip - 2nd generation online interactive DSP, supports custom touch - Water-resistance and crush-proof charging case - 60ms low-latency game mode - Beamforming ENC - 15+45hrs long service life - Supports LHDC V/LDAC/LC3 - Class-D digital power amplifier chip - Replacement pin connector design ... Dive into the details now!
X2026-09-0269.1K1.2K12
2
Honkai: Star Rail Sparxie × MOONDROP Collaborative Custom Wireless Earphone! Welcome to Sparxie's stage! The joys begin; your story now takes the stage. ✨ Collaborative earphones, brand-new lightweight bean-shaped ANC TWS - Wooden-dome 10mm dynamic driver with variable damping - Real-time adaptive ANC - AI-enhanced ENC - LHDC-V + LC3 audio transmission - Ergonomic lightweight bean-shaped design - Compact, contour-fitting, comfortable for all-day wear - Up to 8+28 hours of total battery for extended music enjoyment. ✨Exclusive Collaborative Custom package * Character-themed custom charging case, iconic red-black color and personalized Sparxie pattern * Character-themed custom earphone, Cap & Cottontail decoration & Sparxie logo * Collaborative exclusive merchandise, custom leather protective case+exclusive acrylic lanyard+bonus chibi Sparxie acrylic stand * Character-themed exclusive prompt, Sparxie ignites, endless joy Priced at US$89.9. Preorder opens! #HonkaiStarRailSparxiexMOONDROP #HSRxMOONDROP
Instagram2026-09-0949.5K1.8K18
3
Welcome to Sparxie’s stage! This new chapter introduces a refined formula that enhances adaptive noise cancellation and offers portable high-fidelity sound. MOONDROP Honkai: Star Rail Sparxie RT-Adaptive ANC Mini Hi-Fi TWS is here! Preorders are now open: - Aliexpress: ( https://t.co/jr0RIiMnND ) - Online store: ( https://t.co/Ep7siv1rO7 )
X2026-09-0949.1K67311
4
Representing a comprehensive reinvention, pushing boundaries across sound, connectivity, comfort, and industrial design. --Starfield III. #moondrop
Instagram2026-09-2846.8K1.7K28
5
🎉 Pro-level HiFi acoustics, engineered for gaming: MOONDROP Position IEMs are available now at US$34.99. We're excited to introduce this all-new, accessible gaming earphone, packed with innovations: - High-performance dynamic driver with aluminum-magnesium alloy dome composite diaphragm - USB-C/3.5mm dual interface - DSP gaming sound card - NPU hardware-level AI microphone noise canceling - Alloy casting cavity for durable use. ... Welcome to check out them now!
X2026-09-2844.6K8857
6
Finally! EVO 2 has arrived. 🎉 The next-generation earhook is here, priced at US$99.99. We’ve reengineered everything, here’s what’s new: - MOONDROP TWS-1 custom Bluetooth Chip - 2nd generation online interactive DSP, supports custom touch - Water-resistance and crush-proof charging case - 60ms low-latency game mode - Beamforming ENC - 15+45hrs long service life - Supports LHDC V/LDAC/LC3 - Class-D digital power amplifier chip - Replacement pin connector design ... Dive into the details now!
Instagram2026-09-0241.5K1.6K3
7
Greetings to cozy fall feelings and fresh starts with Psyche. Have a great September! 👋 #moondrop
Instagram2026-09-0140K1.5K9
8
Representing a comprehensive reinvention, pushing boundaries across sound, connectivity, comfort, and industrial design. --Starfield III. #moondrop https://t.co/wRIjC6hph8
X2026-09-2838.6K8679
9
🎉 Pro-level HiFi acoustics, engineered for gaming: MOONDROP Position IEMs are available now at US$34.99. We're excited to introduce this all-new, accessible gaming earphone, packed with innovations: - High-performance dynamic driver with aluminum-magnesium alloy dome composite diaphragm - USB-C/3.5mm dual interface - DSP gaming sound card - NPU hardware-level AI microphone noise canceling - Alloy casting cavity for durable use. ... Welcome to check out them now!
Instagram2026-09-2836.9K1.4K14
10
Unboxing. MM3A eliminates the need for external DACs, switches, or adapters, just connect and listen. 🎶 📸:佳佳耳机
Instagram2026-09-1334.5K1.3K12

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