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  3. /China Edition
  4. /3C Consumer Electronics Brand Rankings
  5. /Smart home
  6. /Narwal
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September 2026 · Brand profile
Narwal

Narwal

Smart home
Score52.1
3C Consumer Electronics Brand Rankings rank#99
Smart home rank#7

About the brand

Narwal focuses on home cleaning robots and floor washing equipment, developing products around autonomous navigation, floor cleaning, and mop maintenance. The brand serves household users through domestic and international online retail and experience channels, with offices in Dongguan and Shenzhen, China, emphasizing the reduction of repetitive cleaning work and maintenance burdens during device usage.

Official site
www.global.narwal.com ↗
Founded
2016
Headquarters
Dongguan, China; Shenzhen, China (dual office locations)
Official accounts
About the brandwww.global.narwal.com

About the brand

Narwal focuses on home cleaning robots and floor washing equipment, developing products around autonomous navigation, floor cleaning, and mop maintenance. The brand serves household users through domestic and international online retail and experience channels, with offices in Dongguan and Shenzhen, China, emphasizing the reduction of repetitive cleaning work and maintenance burdens during device usage.

Official site
www.global.narwal.com ↗
Founded
2016
Headquarters
Dongguan, China; Shenzhen, China (dual office locations)
Official accounts
Exposure848.1K
Followers428.3K
Engagement2.44%
Active weeks5 wk
Viral content share10.53%

Exposure by platform

Instagram carries 98.19% of exposure

7-day exposure, by platform

Instagram
98.19%
TikTok
1.74%
YouTube
0.07%

Engagement rate by platform

Instagram has the highest engagement at 2.47%

How sticky the same brand's content is on each platform

Score and rank trend

First issue: the trend appears from the next issue

52.1Rank #99

Ways people engaged

Of 21.7K interactions, 36% were likes.

Likes, comments, shares and saves

5-week publishing heatmap

Each cell is the number of posts that week on that platform; darker means more. Column headers show the week's start date; the last column ends on the data cutoff

YouTube
TikTok
Instagram
X
Threads
W1 · Sep 1
0
1
2
0
1
W2 · Sep 8
2
2
5
0
2
W3 · Sep 15
0
3
6
0
1
W4 · Sep 22
4
3
3
0
0
W5 · Sep 29
1
1
2
0
0
LowHigh
W1Sep 1
W2Sep 8
W3Sep 15
W4Sep 22
W5Sep 29
YouTube
0
2
0
4
1
TikTok
1
2
3
3
1
Instagram
2
5
6
3
2
X
0
0
0
0
0
Threads
1
2
1
0
0
LowHigh

Top 10 posts by exposure

All platforms combined, sorted by exposure · click a title to open the original

  1. 1Instagram
    【closed】🎉 Quiz Giveaway! Which mop does the Freo 20 Edge use? 👀 A. Spinning mop B. Flattened roller mop C. Traditional roller mop D. Flat mop How to enter 1. Follow narwalrobot 2. Drop your answer A/B/C/D in the comments & tag a friend to join the quiz! 👇 3. BONUS: Share this post to your Story for an extra entry! 📲 🎁 One lucky winner will be randomly selected from all correct entries to win a Freo 20 Edge! Giveaway runs from Sep 15–22. Winner eeerrriiikkkaaa_14759 #narwal #narwalfreo20edge #robotvacuums #smarthome #cleaning
    Instagram2026-09-15Exposure 540.4KLikes 2.8K
  2. 2Instagram
    🍂 Fall Prime Day Giveaway🍂 Ready to upgrade your cleaning game? We’re giving ONE lucky winner a Narwal Flow 2 and you get to choose the color! 🤍🖤 How to enter: 1️⃣ Follow narwalrobot 2️⃣ Tag 2 friends in the comments and tell us: Would you choose the White or Black Edition, and why? 3️⃣ Share this post to your Story for an extra entry! 📲 ⏰ Giveaway ends October 9. Good luck! 👀✨ #narwal #narwalflow2 #primeday #giveaway #robotvacuum #smartcleaning
    Instagram2026-09-29Exposure 274KLikes 3K
  3. 3Instagram
    🥁 Wake Up: Narwal Freo 20 Edge has arrived. 🥁 Your home’s newest cleaning MVP is ready to take on the mess. 🐾✨ #narwal #narwalfreo20edge #robotvacuums #smarthome #cleaning
    Instagram2026-09-20Exposure 6.3KLikes 203
  4. 4TikTok
    POV: Your robot vacuum sees everything… except the obstacles. 💀 🔥Upgrade to Narwal Freo 20 this Prime Day. Link in bio to add it to your cart. 🛒✨ #narwal #narwalfreo20 #robotvacuums #smarthome #cleaning
    TikTok2026-09-28Exposure 5.3KLikes 31
  5. 5Instagram
    First look at the Narwal Freo 20 Edge. 🤍✨ Unbox the newest member of the Freo family with us. 👀 Want first dibs? Subscribe on our website now to unlock an exclusive early-bird offer. 🛍️ #narwal #narwalfreo20edge #robotvacuums #smarthome #cleaning
    Instagram2026-09-09Exposure 5.3KLikes 145
  6. 6Instagram
    ✨Meet the newest member of the Freo family: Narwal Freo 20 Edge! 🤍 Featuring the world's first flattened self-cleaning roller mop, it brings flagship-level cleaning to a more accessible price 💰 Get it for just $669 (C$959) with code FREO20EDGE 📅 Limited-time launch offer: Sep 14 – Oct 15 🎁 Get a FREE accessory gift pack during the offer period, including 2× cleaning solutions + 1× flattened roller mop #narwal #narwalfreo20edge #robotvacuums #smarthome #cleaning #newproductalert
    Instagram2026-09-14Exposure 5.1KLikes 159
  7. 7Instagram
    Can Freo 20 Edge solve it all? 🍝 Sauce 🐾 Pet mess 🥛 Milk 💇‍♀️ Hair ☕ Stubborn coffee stains Level cleared. #narwal #narwalfreo20edge #robotvacuums #smarthome #cleaning
    Instagram2026-09-16Exposure 4.5KLikes 134
  8. 8TikTok
    Sorry, Freo 20 Edge can’t hear you… 👀 It’s too busy being ready for Prime Big Deal Days.✨ Link in bio. 🔗 #narwal #narwalfreo20edge #robotvacuums #smarthome
    TikTok2026-09-24Exposure 4.3KLikes 21
  9. 9Instagram
    POV: Your robot vacuum sees everything… except the obstacles. 💀 🔥Upgrade to Narwal Freo 20 this Prime Day. Link in bio to add it to your cart. 🛒✨ #narwal #narwalfreo20 #robotvacuums #smarthome #cleaning #Primedaydeals
    Instagram2026-09-24Exposure 4.3KLikes 136
  10. 10Instagram
    Really need a Narwal Duo Flow 2 black, Flow 2 White #narwal #narwalflow2 #iphoneduo #robotvacuum
    Instagram2026-09-10Exposure 3.9KLikes 121
Top 10 posts by exposure
#PostPlatformPublishedExposureLikesComments
1
【closed】🎉 Quiz Giveaway! Which mop does the Freo 20 Edge use? 👀 A. Spinning mop B. Flattened roller mop C. Traditional roller mop D. Flat mop How to enter 1. Follow narwalrobot 2. Drop your answer A/B/C/D in the comments & tag a friend to join the quiz! 👇 3. BONUS: Share this post to your Story for an extra entry! 📲 🎁 One lucky winner will be randomly selected from all correct entries to win a Freo 20 Edge! Giveaway runs from Sep 15–22. Winner eeerrriiikkkaaa_14759 #narwal #narwalfreo20edge #robotvacuums #smarthome #cleaning
Instagram2026-09-15540.4K2.8K9.4K
2
🍂 Fall Prime Day Giveaway🍂 Ready to upgrade your cleaning game? We’re giving ONE lucky winner a Narwal Flow 2 and you get to choose the color! 🤍🖤 How to enter: 1️⃣ Follow narwalrobot 2️⃣ Tag 2 friends in the comments and tell us: Would you choose the White or Black Edition, and why? 3️⃣ Share this post to your Story for an extra entry! 📲 ⏰ Giveaway ends October 9. Good luck! 👀✨ #narwal #narwalflow2 #primeday #giveaway #robotvacuum #smartcleaning
Instagram2026-09-29274K3K4.4K
3
🥁 Wake Up: Narwal Freo 20 Edge has arrived. 🥁 Your home’s newest cleaning MVP is ready to take on the mess. 🐾✨ #narwal #narwalfreo20edge #robotvacuums #smarthome #cleaning
Instagram2026-09-206.3K20319
4
POV: Your robot vacuum sees everything… except the obstacles. 💀 🔥Upgrade to Narwal Freo 20 this Prime Day. Link in bio to add it to your cart. 🛒✨ #narwal #narwalfreo20 #robotvacuums #smarthome #cleaning
TikTok2026-09-285.3K310
5
First look at the Narwal Freo 20 Edge. 🤍✨ Unbox the newest member of the Freo family with us. 👀 Want first dibs? Subscribe on our website now to unlock an exclusive early-bird offer. 🛍️ #narwal #narwalfreo20edge #robotvacuums #smarthome #cleaning
Instagram2026-09-095.3K14528
6
✨Meet the newest member of the Freo family: Narwal Freo 20 Edge! 🤍 Featuring the world's first flattened self-cleaning roller mop, it brings flagship-level cleaning to a more accessible price 💰 Get it for just $669 (C$959) with code FREO20EDGE 📅 Limited-time launch offer: Sep 14 – Oct 15 🎁 Get a FREE accessory gift pack during the offer period, including 2× cleaning solutions + 1× flattened roller mop #narwal #narwalfreo20edge #robotvacuums #smarthome #cleaning #newproductalert
Instagram2026-09-145.1K15917
7
Can Freo 20 Edge solve it all? 🍝 Sauce 🐾 Pet mess 🥛 Milk 💇‍♀️ Hair ☕ Stubborn coffee stains Level cleared. #narwal #narwalfreo20edge #robotvacuums #smarthome #cleaning
Instagram2026-09-164.5K13419
8
Sorry, Freo 20 Edge can’t hear you… 👀 It’s too busy being ready for Prime Big Deal Days.✨ Link in bio. 🔗 #narwal #narwalfreo20edge #robotvacuums #smarthome
TikTok2026-09-244.3K213
9
POV: Your robot vacuum sees everything… except the obstacles. 💀 🔥Upgrade to Narwal Freo 20 this Prime Day. Link in bio to add it to your cart. 🛒✨ #narwal #narwalfreo20 #robotvacuums #smarthome #cleaning #Primedaydeals
Instagram2026-09-244.3K13614
10
Really need a Narwal Duo Flow 2 black, Flow 2 White #narwal #narwalflow2 #iphoneduo #robotvacuum
Instagram2026-09-103.9K12113

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