PICO
About the brandwww.picoxr.com
About the brand
PICO provides virtual reality all-in-one headsets, supporting software, and content services, targeting gaming, fitness, video, and enterprise applications. The brand builds products around display, tracking, interaction, and developer ecosystems, reaching users through global market sales and content partnerships; research requires distinguishing between Beijing operations and the Qingdao corporate entity and other regional scopes.
- Official site
- www.picoxr.com ↗
- Founded
- 2015
- Headquarters
- Beijing, China (operations); Qingdao, China (corporate entity)
- Official accounts
Exposure by platform
X carries 51.9% of exposure
7-day exposure, by platform
- X
- 51.9%
- TikTok
- 26.81%
- YouTube
- 21.29%
Engagement rate by platform
TikTok has the highest engagement at 1.18%
How sticky the same brand's content is on each platform
Score and rank trend
First issue: the trend appears from the next issue
Ways people engaged
Of 2.9K interactions, 81% were likes.
Likes, comments, shares and saves
5-week publishing heatmap
Each cell is the number of posts that week on that platform; darker means more. Column headers show the week's start date; the last column ends on the data cutoff
Top 10 posts by exposure
All platforms combined, sorted by exposure · click a title to open the original
- 1
- 2What's a game you found late and ended up loving? Drop your underrated pick.TikTok2026-09-16Exposure 27.5KLikes 201
- 3What’s your go-to PICO game for a ten-minute breather?TikTok2026-09-25Exposure 27.1KLikes 235
- 4Your next favorite game doesn't need to be a new releaseYouTube2026-09-16Exposure 27KLikes 123
- 5
- 6
- 7A place for beginners on PICOYouTube2026-09-12Exposure 20KLikes 93
- 8A few small adjustments, then it’s game time 🎮TikTok2026-09-28Exposure 19.3KLikes 120
- 9Your ten-minute PICO pickYouTube2026-09-25Exposure 18.7KLikes 43
- 10Being new is a perfectly good reason to play 😌TikTok2026-09-12Exposure 17.9KLikes 264
| # | Post | Platform | Published | Exposure | Likes | Comments |
|---|---|---|---|---|---|---|
| 1 | | 2026-09-22 | 28.1K | 246 | 4 | |
| 2 | | 2026-09-16 | 27.5K | 201 | 11 | |
| 3 | | 2026-09-25 | 27.1K | 235 | 5 | |
| 4 | | 2026-09-16 | 27K | 123 | 3 | |
| 5 | | 2026-09-17 | 24.3K | 92 | 0 | |
| 6 | | 2026-09-14 | 23.9K | 32 | 1 | |
| 7 | | 2026-09-12 | 20K | 93 | 0 | |
| 8 | | 2026-09-28 | 19.3K | 120 | 5 | |
| 9 | | 2026-09-25 | 18.7K | 43 | 0 | |
| 10 | | 2026-09-12 | 17.9K | 264 | 2 |
Put your own accounts in the comparison
Track your own and competitors' accounts in SocialEcho, refreshed daily, no need to wait for the monthly ranking.