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  2. /Rankings
  3. /China Edition
  4. /3C Consumer Electronics Brand Rankings
  5. /Digital accessories
September 2026 · Category ranking

Digital accessories Top 10

Scores are normalized within the category and are not directly comparable with the industry ranking. ESR leads with 75.6, 1.1 points ahead of PITAKA; this category's exposure is concentrated on TikTok.

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Top 5 in this categorySearch by English name, Chinese name or pinyin
  • ESRESRDigital accessories#175.6
  • PITAKAPITAKADigital accessories#274.5
  • UGREENUGREENDigital accessories#369.7
  • RayNeoRayNeoDigital accessories#464.6
  • AnkerAnkerDigital accessories#564.2

Data through Sep 30Brands in category 25Next update Oct 31

Digital accessories Top 10

Arrows vs. previous issue · all page data is public

  1. 1
    ESRESRDigital accessories75.6
    Exposure
    12.4M
    Followers
    380.1K
    Engagement
    2.48%
    Active weeks 5 wk · Viral share 22.78%
  2. 2
    PITAKAPITAKADigital accessories74.5
    Exposure
    1.8M
    Followers
    226.9K
    Engagement
    2.95%
    Active weeks 5 wk · Viral share 32.76%
  3. 3
    UGREENUGREENDigital accessories69.7
    Exposure
    9.2M
    Followers
    2.5M
    Engagement
    1.78%
    Active weeks 5 wk · Viral share 26.47%
  4. 4
    RayNeoRayNeoDigital accessories64.6
    Exposure
    13.8M
    Followers
    128.7K
    Engagement
    1.03%
    Active weeks 5 wk · Viral share 36.71%
  5. 5
    AnkerAnkerDigital accessories64.2
    Exposure
    1.3M
    Followers
    1.1M
    Engagement
    1.62%
    Active weeks 5 wk · Viral share 16.67%
  6. 6
    AmazfitAmazfitDigital accessories61.2
    Exposure
    245.5K
    Followers
    1.4M
    Engagement
    3.60%
    Active weeks 5 wk · Viral share 18.18%
  7. 7
    EcoFlowEcoFlowDigital accessories59.6
    Exposure
    525.2K
    Followers
    513.5K
    Engagement
    3.27%
    Active weeks 5 wk · Viral share 18.25%
  8. 8
    ZendureZendureDigital accessories59.5
    Exposure
    163.2K
    Followers
    537.9K
    Engagement
    3.36%
    Active weeks 5 wk · Viral share 25.26%
  9. 9
    BLUETTIBLUETTIDigital accessories56.5
    Exposure
    281.6K
    Followers
    216.5K
    Engagement
    1.82%
    Active weeks 5 wk · Viral share 23.20%
  10. 10
    BaseusBaseusDigital accessories56.0
    Exposure
    576.8K
    Followers
    688.9K
    Engagement
    2.95%
    Active weeks 5 wk · Viral share 18.63%
Digital accessories Top 10
RankBrandScorePlatformsExposureFollowersEngagementActive weeksViral share
1
ESR
ESRDigital accessories
75.6
12.4M380.1K2.48%5 wk22.78%
2
PITAKA
PITAKADigital accessories
74.5
1.8M226.9K2.95%5 wk32.76%
3
UGREEN
UGREENDigital accessories
69.7
9.2M2.5M1.78%5 wk26.47%
4
RayNeo
RayNeoDigital accessories
64.6
13.8M128.7K1.03%5 wk36.71%
5
Anker
AnkerDigital accessories
64.2
1.3M1.1M1.62%5 wk16.67%
6
Amazfit
AmazfitDigital accessories
61.2
245.5K1.4M3.60%5 wk18.18%
7
EcoFlow
EcoFlowDigital accessories
59.6
525.2K513.5K3.27%5 wk18.25%
8
Zendure
ZendureDigital accessories
59.5
163.2K537.9K3.36%5 wk25.26%
9
BLUETTI
BLUETTIDigital accessories
56.5
281.6K216.5K1.82%5 wk23.20%
10
Baseus
BaseusDigital accessories
56.0
576.8K688.9K2.95%5 wk18.63%
SmartphonesComputer hardwareDigital accessoriesAudio equipmentPhotography accessoriesDisplaysGaming peripheralsComputer peripheralsSmart homeOffice printing

Brand × platform heatmap

Darker cells mean more posts by this brand on that platform this period; a grey 0 means no posts

YouTube
TikTok
Instagram
Facebook
X
Threads
ESR
49
0
87
75
49
0
MOMAX
7
0
119
131
3
0
UGREEN
0
25
46
49
52
0
Baseus
6
0
60
65
33
0
EcoFlow
31
27
40
0
40
0
BLUETTI
30
0
35
0
61
0
Rokid
14
8
30
33
31
1
PITAKA
11
0
33
34
38
0
Jackery
21
23
25
30
1
0
Zendure
21
0
34
40
0
0
PICO
15
18
0
0
49
0
RayNeo
0
15
20
18
28
0
Anker
23
0
0
25
0
0
SHARGE
0
0
14
14
14
0
Mcdodo
5
0
13
16
7
0
Vention
2
6
31
0
0
0
ALLPOWERS
0
0
18
19
0
0
Amazfit
0
0
19
4
0
0
XREAL
0
0
7
0
13
0
DPVR
12
5
0
0
0
0
TORRAS
2
0
0
11
1
0
ORICO
12
0
0
0
0
0
AUKEY
0
0
9
0
0
0
TicWatch
2
0
0
2
2
0
Dabbsson
0
0
0
0
0
0
LowHigh

Exposure share within the category

RayNeo carries 32.49% of exposure

Share of 7-day exposure across category brands

● RayNeo 32.49%● ESR 29.16%● UGREEN 21.64%● PITAKA 4.34%● Anker 3.14%● Rokid 2.34%● Baseus 1.35%● EcoFlow 1.23%● PICO 0.89%● Jackery 0.72%● Other brands 2.69%

Engagement rate by brand

Median engagement 2.62%; 12 brands above it

Interactions / exposure, 90 days

Full ranking data

Every 3C Consumer Electronics Brand Rankings brand this issue (beyond the Top 20), 19 metrics, weekly series and viral post lists, delivered as Excel.

Category rankings

  • SmartphonesTop 10
  • Computer hardwareTop 10
  • Digital accessoriesTop 10
  • Audio equipmentTop 10
  • Photography accessoriesTop 10
  • DisplaysTop 10
  • Gaming peripheralsTop 10
  • Computer peripheralsTop 10
  • Smart homeTop 10
  • Office printingTop 10

How the score works

Total exposure (7 days)
30%
Followers
20%
Engagement rate
20%
Active weeks
15%
Viral content share
15%

Exposure is counted from the day monitoring starts (7 days this issue); other metrics use a 90-day window. Exposure and followers are log-scaled, rate metrics are winsorized at the 5th–95th percentile, and everything is normalized within the industry. Viral = a post with exposure ≥ 3× the account's 90-day median. Accounts with fewer than 10 posts get the industry 25th percentile for rate metrics.

Methodology →
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