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  2. /Rankings
  3. /China Edition
  4. /3C Consumer Electronics Brand Rankings
  5. /Smartphones
  6. /POCO
Top 5 this issueSearch by English name, Chinese name or pinyin
  • REDMAGICREDMAGICSmartphones#184.0
  • Bambu LabBambu LabOffice printing#280.6
  • MOZAMOZAGaming peripherals#380.3
  • DJIDJIPhotography accessories#479.7
  • realmerealmeSmartphones#578.0

September 2026 · Brand profile
POCO

POCO

Smartphones
Score56.9
3C Consumer Electronics Brand Rankings rank#65
Smartphones rank#15

About the brand

POCO originates from the Xiaomi ecosystem and primarily targets young users who value processing performance, gaming experience, and price. The brand focuses on smartphones and expands into overseas markets through a streamlined product portfolio and global online channels. Its software, supply chain, and after-sales services are linked to Xiaomi, and social media research should identify it as an independent brand with regional accounts.

Official site
www.po.co ↗
Founded
2018
Headquarters
Shenzhen, China (brand team, historical disclosure)
Official accounts
About the brandwww.po.co

About the brand

POCO originates from the Xiaomi ecosystem and primarily targets young users who value processing performance, gaming experience, and price. The brand focuses on smartphones and expands into overseas markets through a streamlined product portfolio and global online channels. Its software, supply chain, and after-sales services are linked to Xiaomi, and social media research should identify it as an independent brand with regional accounts.

Official site
www.po.co ↗
Founded
2018
Headquarters
Shenzhen, China (brand team, historical disclosure)
Official accounts
Exposure50.9M
Followers9.2M
Engagement0.66%
Active weeks5 wk
Viral content share29.83%

Exposure by platform

X carries 85.13% of exposure

7-day exposure, by platform

X
85.13%
Facebook
9.73%
Instagram
5.14%

Engagement rate by platform

Instagram has the highest engagement at 3.69%

How sticky the same brand's content is on each platform

Score and rank trend

First issue: the trend appears from the next issue

56.9Rank #65

Ways people engaged

Of 338.6K interactions, 89% were likes.

Likes, comments, shares and saves

5-week publishing heatmap

Each cell is the number of posts that week on that platform; darker means more. Column headers show the week's start date; the last column ends on the data cutoff

Instagram
Facebook
X
W1 · Sep 1
25
50
53
W2 · Sep 8
18
27
30
W3 · Sep 15
3
7
7
W4 · Sep 22
5
5
5
W5 · Sep 29
2
2
2
LowHigh
W1Sep 1
W2Sep 8
W3Sep 15
W4Sep 22
W5Sep 29
Instagram
25
18
3
5
2
Facebook
50
27
7
5
2
X
53
30
7
5
2
LowHigh

Top 10 posts by exposure

All platforms combined, sorted by exposure · click a title to open the original

  1. 1X
    UltraPowerUnbound. POCO F9 Series Launch Coming soon🕗 20:00 (GMT+8) loading... https://t.co/U7jpDuIsd5
    X2026-09-01Exposure 13.1MLikes 2.6K
  2. 2X
    POCO F9 Series just dropped dual flagship chipsets. Feel the power. See the speed. Available now at https://t.co/Qurri4VZGL https://t.co/PriPdQTu74
    X2026-09-02Exposure 2.5MLikes 3.3K
  3. 3X
    The all-round flagship is here. POCO F9 Ultra starts at $729. POCO F9 Pro starts at $649. Available now at https://t.co/Qurri4VZGL https://t.co/joBO3MaJbp
    X2026-09-01Exposure 2.2MLikes 1.2K
  4. 4X
    1TB. Space for everything. Keep your games, photos, videos, and memories without compromise with POCO F9 Ultra. Available now at https://t.co/Qurri4VZGL https://t.co/tA1NDM5z5d
    X2026-09-02Exposure 1.5MLikes 587
  5. 5X
    Performance starts at the top. Powered by dual chipsets, POCO F9 Ultra delivers flagship-level speed for gaming, multitasking, and more. Available now at https://t.co/Qurri4Wxwj https://t.co/GjpxUESGnA
    X2026-09-02Exposure 1.3MLikes 518
  6. 6X
    Ultra-level performance. POCO attitude. POCO F9 Pro is the first Pro model to bring the VisionBoost D8 chipset, unlocking smoother experiences and smarter performance. Available now at https://t.co/Qurri4Wxwj https://t.co/vZNlW0G4dt
    X2026-09-02Exposure 1.3MLikes 562
  7. 7X
    185Hz on POCO F9 Ultra. See them before they see you. Strike before they react. Available now at https://t.co/Qurri4Wxwj https://t.co/bQ5P8K8eYR
    X2026-09-03Exposure 1.3MLikes 616
  8. 8Facebook
    #UltraPowerUnbound. #POCOF9Series Launch Coming soon🕗 20:00 (GMT+8)🟢 🔴 loading...
    Facebook2026-09-01Exposure 1.2MLikes 39.5K
  9. 9X
    Subwoofer inside a phone? Yes. POCO F9 Ultra × Sound by Bose 2.1-channel Audio System. Hear everything. Available now at https://t.co/Qurri4Wxwj https://t.co/CCgaDtgSJF
    X2026-09-03Exposure 1.1MLikes 702
  10. 10X
    Missed the launch? Watch the full POCO F9 Series recap now. Which announcement stood out to you most? Get the full story: https://t.co/Qurri4Wxwj https://t.co/A6x5bfPZhe
    X2026-09-01Exposure 988.9KLikes 466
Top 10 posts by exposure
#PostPlatformPublishedExposureLikesComments
1
UltraPowerUnbound. POCO F9 Series Launch Coming soon🕗 20:00 (GMT+8) loading... https://t.co/U7jpDuIsd5
X2026-09-0113.1M2.6K266
2
POCO F9 Series just dropped dual flagship chipsets. Feel the power. See the speed. Available now at https://t.co/Qurri4VZGL https://t.co/PriPdQTu74
X2026-09-022.5M3.3K97
3
The all-round flagship is here. POCO F9 Ultra starts at $729. POCO F9 Pro starts at $649. Available now at https://t.co/Qurri4VZGL https://t.co/joBO3MaJbp
X2026-09-012.2M1.2K41
4
1TB. Space for everything. Keep your games, photos, videos, and memories without compromise with POCO F9 Ultra. Available now at https://t.co/Qurri4VZGL https://t.co/tA1NDM5z5d
X2026-09-021.5M58740
5
Performance starts at the top. Powered by dual chipsets, POCO F9 Ultra delivers flagship-level speed for gaming, multitasking, and more. Available now at https://t.co/Qurri4Wxwj https://t.co/GjpxUESGnA
X2026-09-021.3M51824
6
Ultra-level performance. POCO attitude. POCO F9 Pro is the first Pro model to bring the VisionBoost D8 chipset, unlocking smoother experiences and smarter performance. Available now at https://t.co/Qurri4Wxwj https://t.co/vZNlW0G4dt
X2026-09-021.3M56239
7
185Hz on POCO F9 Ultra. See them before they see you. Strike before they react. Available now at https://t.co/Qurri4Wxwj https://t.co/bQ5P8K8eYR
X2026-09-031.3M61621
8
#UltraPowerUnbound. #POCOF9Series Launch Coming soon🕗 20:00 (GMT+8)🟢 🔴 loading...
Facebook2026-09-011.2M39.5K2.3K
9
Subwoofer inside a phone? Yes. POCO F9 Ultra × Sound by Bose 2.1-channel Audio System. Hear everything. Available now at https://t.co/Qurri4Wxwj https://t.co/CCgaDtgSJF
X2026-09-031.1M70247
10
Missed the launch? Watch the full POCO F9 Series recap now. Which announcement stood out to you most? Get the full story: https://t.co/Qurri4Wxwj https://t.co/A6x5bfPZhe
X2026-09-01988.9K46641

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