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  3. /China Edition
  4. /3C Consumer Electronics Brand Rankings
  5. /Smartphones
September 2026 · Category ranking

Smartphones Top 10

Scores are normalized within the category and are not directly comparable with the industry ranking. REDMAGIC leads with 84.0, 6.1 points ahead of realme; this category's exposure is concentrated on TikTok.

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Top 5 in this categorySearch by English name, Chinese name or pinyin
  • REDMAGICREDMAGICSmartphones#184.0
  • realmerealmeSmartphones#278.0
  • UlefoneUlefoneSmartphones#372.5
  • iQOOiQOOSmartphones#469.8
  • HONORHONORSmartphones#569.5

Data through Sep 30Brands in category 22Next update Oct 31

Smartphones Top 10

Arrows vs. previous issue · all page data is public

  1. 1
    REDMAGICREDMAGICSmartphones84.0
    Exposure
    6.8M
    Followers
    4.1M
    Engagement
    4.71%
    Active weeks 5 wk · Viral share 30.51%
  2. 2
    realmerealmeSmartphones78.0
    Exposure
    1.1M
    Followers
    2M
    Engagement
    3.76%
    Active weeks 5 wk · Viral share 27.27%
  3. 3
    UlefoneUlefoneSmartphones72.5
    Exposure
    1.1M
    Followers
    1.6M
    Engagement
    3.36%
    Active weeks 5 wk · Viral share 29.13%
  4. 4
    iQOOiQOOSmartphones69.8
    Exposure
    675.2K
    Followers
    2M
    Engagement
    3.62%
    Active weeks 5 wk · Viral share 41.67%
  5. 5
    HONORHONORSmartphones69.5
    Exposure
    3M
    Followers
    4.8M
    Engagement
    3.44%
    Active weeks 5 wk · Viral share 21.13%
  6. 6
    MotorolaMotorolaSmartphones69.0
    Exposure
    6.2M
    Followers
    16.7M
    Engagement
    3.10%
    Active weeks 5 wk · Viral share 16.39%
  7. 7
    InfinixInfinixSmartphones67.3
    Exposure
    1.4M
    Followers
    17.1M
    Engagement
    3.48%
    Active weeks 5 wk · Viral share 24.40%
  8. 8
    TECNOTECNOSmartphones67.1
    Exposure
    1.3M
    Followers
    19.7M
    Engagement
    3.46%
    Active weeks 5 wk · Viral share 22.05%
  9. 9
    OUKITELOUKITELSmartphones65.8
    Exposure
    4.4M
    Followers
    5.4M
    Engagement
    3.06%
    Active weeks 5 wk · Viral share 31.65%
  10. 10
    RedmiRedmiSmartphones64.5
    Exposure
    2.2M
    Followers
    2.8M
    Engagement
    3.76%
    Active weeks 5 wk · Viral share 17.95%
Smartphones Top 10
RankBrandScorePlatformsExposureFollowersEngagementActive weeksViral share
1
REDMAGIC
REDMAGICSmartphones
84.0
6.8M4.1M4.71%5 wk30.51%
2
realme
realmeSmartphones
78.0
1.1M2M3.76%5 wk27.27%
3
Ulefone
UlefoneSmartphones
72.5
1.1M1.6M3.36%5 wk29.13%
4
iQOO
iQOOSmartphones
69.8
675.2K2M3.62%5 wk41.67%
5
HONOR
HONORSmartphones
69.5
3M4.8M3.44%5 wk21.13%
6
Motorola
MotorolaSmartphones
69.0
6.2M16.7M3.10%5 wk16.39%
7
Infinix
InfinixSmartphones
67.3
1.4M17.1M3.48%5 wk24.40%
8
TECNO
TECNOSmartphones
67.1
1.3M19.7M3.46%5 wk22.05%
9
OUKITEL
OUKITELSmartphones
65.8
4.4M5.4M3.06%5 wk31.65%
10
Redmi
RedmiSmartphones
64.5
2.2M2.8M3.76%5 wk17.95%
SmartphonesComputer hardwareDigital accessoriesAudio equipmentPhotography accessoriesDisplaysGaming peripheralsComputer peripheralsSmart homeOffice printing

Brand × platform heatmap

Darker cells mean more posts by this brand on that platform this period; a grey 0 means no posts

YouTube
TikTok
Instagram
Facebook
X
Threads
POCO
0
0
53
91
97
0
Xiaomi
18
4
4
80
100
0
TECNO
0
0
71
63
61
0
Huawei
45
22
35
44
45
0
Infinix
0
0
55
48
55
10
DOOGEE
18
0
41
66
20
0
Redmi
0
0
47
0
70
0
realme
5
0
34
35
36
0
Ulefone
9
5
28
34
28
0
Blackview
4
0
0
61
22
0
OUKITEL
0
20
24
27
8
0
UMIDIGI
0
0
22
35
22
0
HONOR
13
0
22
20
16
0
vivo
15
0
26
26
0
0
itel
0
0
0
16
50
0
Motorola
14
0
23
24
0
0
REDMAGIC
7
7
11
17
17
0
OPPO
3
0
9
4
13
8
ZTE
0
0
9
10
10
0
iQOO
0
0
8
8
8
0
nubia
0
0
7
7
6
0
OnePlus
0
0
2
0
3
0
LowHigh

Exposure share within the category

Huawei carries 72.48% of exposure

Share of 7-day exposure across category brands

● Huawei 72.48%● POCO 11.42%● Xiaomi 6.30%● REDMAGIC 1.52%● OPPO 1.44%● Motorola 1.40%● OUKITEL 0.98%● itel 0.73%● HONOR 0.67%● vivo 0.66%● Other brands 2.41%

Engagement rate by brand

Median engagement 3.03%; 11 brands above it

Interactions / exposure, 90 days

Full ranking data

Every 3C Consumer Electronics Brand Rankings brand this issue (beyond the Top 20), 19 metrics, weekly series and viral post lists, delivered as Excel.

Category rankings

  • SmartphonesTop 10
  • Computer hardwareTop 10
  • Digital accessoriesTop 10
  • Audio equipmentTop 10
  • Photography accessoriesTop 10
  • DisplaysTop 10
  • Gaming peripheralsTop 10
  • Computer peripheralsTop 10
  • Smart homeTop 10
  • Office printingTop 10

How the score works

Total exposure (7 days)
30%
Followers
20%
Engagement rate
20%
Active weeks
15%
Viral content share
15%

Exposure is counted from the day monitoring starts (7 days this issue); other metrics use a 90-day window. Exposure and followers are log-scaled, rate metrics are winsorized at the 5th–95th percentile, and everything is normalized within the industry. Viral = a post with exposure ≥ 3× the account's 90-day median. Accounts with fewer than 10 posts get the industry 25th percentile for rate metrics.

Methodology →
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