September 2026 · Category ranking
Smartphones Top 10
Scores are normalized within the category and are not directly comparable with the industry ranking. REDMAGIC leads with 84.0, 6.1 points ahead of realme; this category's exposure is concentrated on TikTok.
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Smartphones Top 10
Arrows vs. previous issue · all page data is public
- 1
- Exposure
- 6.8M
- Followers
- 4.1M
- Engagement
- 4.71%
Active weeks 5 wk · Viral share 30.51% - 2
- 3
- Exposure
- 1.1M
- Followers
- 1.6M
- Engagement
- 3.36%
Active weeks 5 wk · Viral share 29.13% - 4
- 5
- 6
- Exposure
- 6.2M
- Followers
- 16.7M
- Engagement
- 3.10%
Active weeks 5 wk · Viral share 16.39% - 7
- Exposure
- 1.4M
- Followers
- 17.1M
- Engagement
- 3.48%
Active weeks 5 wk · Viral share 24.40% - 8
- 9
- Exposure
- 4.4M
- Followers
- 5.4M
- Engagement
- 3.06%
Active weeks 5 wk · Viral share 31.65% - 10
| Rank | Brand | Score | Platforms | Exposure | Followers | Engagement | Active weeks | Viral share |
|---|---|---|---|---|---|---|---|---|
1 | REDMAGICSmartphones | 84.0 | 6.8M | 4.1M | 4.71% | 5 wk | 30.51% | |
2 | realmeSmartphones | 78.0 | 1.1M | 2M | 3.76% | 5 wk | 27.27% | |
3 | UlefoneSmartphones | 72.5 | 1.1M | 1.6M | 3.36% | 5 wk | 29.13% | |
4 | iQOOSmartphones | 69.8 | 675.2K | 2M | 3.62% | 5 wk | 41.67% | |
5 | HONORSmartphones | 69.5 | 3M | 4.8M | 3.44% | 5 wk | 21.13% | |
6 | MotorolaSmartphones | 69.0 | 6.2M | 16.7M | 3.10% | 5 wk | 16.39% | |
7 | InfinixSmartphones | 67.3 | 1.4M | 17.1M | 3.48% | 5 wk | 24.40% | |
8 | TECNOSmartphones | 67.1 | 1.3M | 19.7M | 3.46% | 5 wk | 22.05% | |
9 | OUKITELSmartphones | 65.8 | 4.4M | 5.4M | 3.06% | 5 wk | 31.65% | |
10 | RedmiSmartphones | 64.5 | 2.2M | 2.8M | 3.76% | 5 wk | 17.95% |
Brand × platform heatmap
Darker cells mean more posts by this brand on that platform this period; a grey 0 means no posts
YouTube
TikTok
Instagram
Facebook
X
Threads
LowHigh
Exposure share within the category
Huawei carries 72.48% of exposure
Share of 7-day exposure across category brands
Huawei 72.48%POCO 11.42%Xiaomi 6.30%REDMAGIC 1.52%OPPO 1.44%Motorola 1.40%OUKITEL 0.98%itel 0.73%HONOR 0.67%vivo 0.66%Other brands 2.41%
Engagement rate by brand
Median engagement 3.03%; 11 brands above it
Interactions / exposure, 90 days