Redmi
About the brandwww.mi.com
About the brand
REDMI is a consumer electronics brand under Xiaomi that emphasizes the balance between performance and price, having evolved from the Redmi smartphone product line. Its products include smartphones, tablets, laptops, and wearable devices, serving users who prioritize practicality and budget. It operates independent brand accounts in overseas markets such as India, and research must distinguish its channels from those shared with Xiaomi.
- Official site
- www.mi.com ↗
- Founded
- 2013
- Headquarters
- Beijing, China (parent company)
- Official accounts
Exposure by platform
Instagram carries 76.57% of exposure
7-day exposure, by platform
- 76.57%
- X
- 23.43%
Engagement rate by platform
X has the highest engagement at 4.72%
How sticky the same brand's content is on each platform
Score and rank trend
First issue: the trend appears from the next issue
Ways people engaged
Of 82.3K interactions, 79% were likes.
Likes, comments, shares and saves
5-week publishing heatmap
Each cell is the number of posts that week on that platform; darker means more. Column headers show the week's start date; the last column ends on the data cutoff
Top 10 posts by exposure
All platforms combined, sorted by exposure · click a title to open the original
- 1Drop it, splash it, love it. The #REDMINote17ProSeries combines Corning® Gorilla® Glass Victus® 2 protection with complete IP69K dust and water resistance to keep your device safe in any environment. Launching on 15th September, 2026. Get Notified: [Link In Bio]Instagram2026-09-09Exposure 104.3KLikes 3.8K
- 2#mAhsterMind Challenge 1 Think you know the mAhster? Answer the question using #REDMINote17ProSeries to enter and stand a chance to win. #mAhsterOfStrengthInstagram2026-09-15Exposure 83.6KLikes 782
- 3Power without the pause. Experience up to 4+ days of usage backed by a massive 10,000mAh battery on the #REDMINote17ProSeries. Built for days that don't stop. Launching on 15th September, 2026. #mAhsterOfStrength Watch The Livestream Here: bit.ly/NoteLivestreamInstagram2026-09-12Exposure 73.5KLikes 2.7K
- 4Unstoppable performance wrapped in show-stopping design. Introducing the #REDMI17 5G: ✅Massive 7900mAhximum Battery ✅India debut of Snapdragon® 4 Gen 5 5G Processor ✅Sleek & Stylish Dynamic RGB Light Starting at ₹23,999. Sale Starts On 10th September. Know More: [Link In Bio]Instagram2026-09-03Exposure 71.6KLikes 2.6K
- 5#mAhsterMind Challenge 5 🧠 The final challenge is here. Got the answer? Comment #REDMINote17ProSeries to enter and stand a chance to win. #mAhsterOfStrengthInstagram2026-09-15Exposure 65.9KLikes 1.2K
- 6Power, performance, and perfection combined! Meet the #REDMINote17ProMax, the ultimate #mAhsterOfStrength. ✅ 10000mAh Battery built to last ✅ 50MP AI Camera System for stunning clarity ✅ Next-gen Snapdragon® 6 Gen 5 Processor Sale starts 23rd September 2026. Starting at ₹44,999*. Know More: [Link In Bio]Instagram2026-09-15Exposure 62.4KLikes 2K
- 7Turn your expectations up to MAX. We’re pushing every boundary to bring you the most unstoppable Note yet. Are you ready? Stay tuned! Get Notified: [Link In Bio]Instagram2026-09-01Exposure 61.5KLikes 2.1K
- 8#mAhsterMind Challenge 4. Think you’ve cracked the mAhster? Prove it. Answer using #REDMINote17ProSeries to enter and stand a chance to win. #mAhsterOfStrengthInstagram2026-09-15Exposure 54.4KLikes 906
- 9#mAhsterMind Challenge 3 Ready for the next one? Answer the question using #REDMINote17ProSeries to enter and stand a chance to win. #mAhsterOfStrengthInstagram2026-09-15Exposure 53.7KLikes 903
- 10#mAhsterMind Challenge 2. Let’s see how well you know the mAhster. Answer using #REDMINote17ProSeries to enter and stand a chance to win. #mAhsterOfStrengthInstagram2026-09-15Exposure 53KLikes 836
| # | Post | Platform | Published | Exposure | Likes | Comments |
|---|---|---|---|---|---|---|
| 1 | | 2026-09-09 | 104.3K | 3.8K | 81 | |
| 2 | | 2026-09-15 | 83.6K | 782 | 1.3K | |
| 3 | | 2026-09-12 | 73.5K | 2.7K | 33 | |
| 4 | | 2026-09-03 | 71.6K | 2.6K | 68 | |
| 5 | | 2026-09-15 | 65.9K | 1.2K | 673 | |
| 6 | | 2026-09-15 | 62.4K | 2K | 171 | |
| 7 | | 2026-09-01 | 61.5K | 2.1K | 82 | |
| 8 | | 2026-09-15 | 54.4K | 906 | 611 | |
| 9 | | 2026-09-15 | 53.7K | 903 | 598 | |
| 10 | | 2026-09-15 | 53K | 836 | 619 |
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