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September 2026 · Brand profile
Reolink

Reolink

Smart home
Score51.5
3C Consumer Electronics Brand Rankings rank#105
Smart home rank#8

About the brand

Reolink provides video security equipment for home and commercial premises, including network cameras, recording devices, and supporting software. The brand develops products around needs such as remote viewing, wireless deployment, and video recording, selling through global e-commerce and its official website, serving individual households and small business users, with its operating entity located in Shenzhen, China.

Official site
reolink.com ↗
Founded
2009
Headquarters
Shenzhen, China
Official accounts
About the brandreolink.com

About the brand

Reolink provides video security equipment for home and commercial premises, including network cameras, recording devices, and supporting software. The brand develops products around needs such as remote viewing, wireless deployment, and video recording, selling through global e-commerce and its official website, serving individual households and small business users, with its operating entity located in Shenzhen, China.

Official site
reolink.com ↗
Founded
2009
Headquarters
Shenzhen, China
Official accounts
Exposure147.9K
Followers335.6K
Engagement1.86%
Active weeks5 wk
Viral content share11.11%

Exposure by platform

YouTube carries 44.78% of exposure

7-day exposure, by platform

YouTube
44.78%
Instagram
25.1%
Facebook
17.73%
X
12.39%

Engagement rate by platform

Instagram has the highest engagement at 3.52%

How sticky the same brand's content is on each platform

Score and rank trend

First issue: the trend appears from the next issue

51.5Rank #105

Ways people engaged

Of 2.8K interactions, 88% were likes.

Likes, comments, shares and saves

5-week publishing heatmap

Each cell is the number of posts that week on that platform; darker means more. Column headers show the week's start date; the last column ends on the data cutoff

YouTube
Instagram
Facebook
X
W1 · Sep 1
7
14
20
11
W2 · Sep 8
7
4
8
8
W3 · Sep 15
5
5
8
3
W4 · Sep 22
4
5
7
6
W5 · Sep 29
0
2
4
2
LowHigh
W1Sep 1
W2Sep 8
W3Sep 15
W4Sep 22
W5Sep 29
YouTube
7
7
5
4
0
Instagram
14
4
5
5
2
Facebook
20
8
8
7
4
X
11
8
3
6
2
LowHigh

Top 10 posts by exposure

All platforms combined, sorted by exposure · click a title to open the original

  1. 1YouTube
    Costco - New Security Kit
    YouTube2026-09-16Exposure 33.8KLikes 23
  2. 2Facebook
    More ways to connect are coming to the Reolink Video Battery Doorbell (2nd Gen). This September, a new OTA update will expand its smart-home interoperability, including direct Home Assistant integration, with NO Reolink Home Hub required. At IFA 2026, the Video Battery Doorbell (2nd Gen) will also be showcased at the Open Home Foundation booth as part of our continued collaboration with Home Assistant More flexibility for your smart home, coming soon.
    Facebook2026-09-06Exposure 4.9KLikes 140
  3. 3YouTube
    Reolink at IFA 2026
    YouTube2026-09-05Exposure 4.5KLikes 55
  4. 4Instagram
    More ways to connect are coming to the Reolink Video Battery Doorbell (2nd Gen). This September, a new OTA update will expand its smart-home interoperability, including direct Home Assistant integration, with NO Reolink Home Hub required. At ifa.berlin 2026, the Video Battery Doorbell (2nd Gen) will also be showcased at the openhomefoundation booth as part of our continued collaboration with HomeAssistant. More flexibility for your smart home, coming soon. #IFA2026 #Reolink #HomeIntegration
    Instagram2026-09-06Exposure 3.9KLikes 122
  5. 5Instagram
    At ifa.berlin 2026? Come see us! 👀🇩🇪 If you’re at the show, stop by the Reolink booth to get a firsthand look at what’s new, from the OMVI Series and OMVI 2i Ultra to ReoNeura™ AI, our Power-Efficient Series, and Smart Home Ecosystem. 📍 Booth 181, Hall 1.2 Messe Berlin Come say hi! 👋 #Reolink #IFA2026 #SmartSecurity #SmartHome
    Instagram2026-09-05Exposure 3.3KLikes 114
  6. 6Instagram
    Meet the newest member of the OMVI family: OMVI 2i Ultra. dual-view coverage, smart tracking, and up to 6 months of battery life, plus solar charging to help keep it going. To learn more, tap the link in our bio. #IFA2026 #Reolink #2iUltra #OMVI2iUltra
    Instagram2026-09-04Exposure 3KLikes 82
  7. 7YouTube
    That “I’m home!” moment you never want to miss. 🥹🏡 #reolink #videodoorbell #shorts
    YouTube2026-09-23Exposure 2.5KLikes 21
  8. 8YouTube
    Your Reolink cameras just got even smarter.
    YouTube2026-09-04Exposure 2.4KLikes 14
  9. 9YouTube
    Wrong Answers Only - Reolink Edition
    YouTube2026-09-15Exposure 2.4KLikes 17
  10. 10YouTube
    We’re here at IFA 2026! 👋🇩🇪
    YouTube2026-09-04Exposure 2.3KLikes 30
Top 10 posts by exposure
#PostPlatformPublishedExposureLikesComments
1
Costco - New Security Kit
YouTube2026-09-1633.8K238
2
More ways to connect are coming to the Reolink Video Battery Doorbell (2nd Gen). This September, a new OTA update will expand its smart-home interoperability, including direct Home Assistant integration, with NO Reolink Home Hub required. At IFA 2026, the Video Battery Doorbell (2nd Gen) will also be showcased at the Open Home Foundation booth as part of our continued collaboration with Home Assistant More flexibility for your smart home, coming soon.
Facebook2026-09-064.9K14021
3
Reolink at IFA 2026
YouTube2026-09-054.5K5521
4
More ways to connect are coming to the Reolink Video Battery Doorbell (2nd Gen). This September, a new OTA update will expand its smart-home interoperability, including direct Home Assistant integration, with NO Reolink Home Hub required. At ifa.berlin 2026, the Video Battery Doorbell (2nd Gen) will also be showcased at the openhomefoundation booth as part of our continued collaboration with HomeAssistant. More flexibility for your smart home, coming soon. #IFA2026 #Reolink #HomeIntegration
Instagram2026-09-063.9K12213
5
At ifa.berlin 2026? Come see us! 👀🇩🇪 If you’re at the show, stop by the Reolink booth to get a firsthand look at what’s new, from the OMVI Series and OMVI 2i Ultra to ReoNeura™ AI, our Power-Efficient Series, and Smart Home Ecosystem. 📍 Booth 181, Hall 1.2 Messe Berlin Come say hi! 👋 #Reolink #IFA2026 #SmartSecurity #SmartHome
Instagram2026-09-053.3K1146
6
Meet the newest member of the OMVI family: OMVI 2i Ultra. dual-view coverage, smart tracking, and up to 6 months of battery life, plus solar charging to help keep it going. To learn more, tap the link in our bio. #IFA2026 #Reolink #2iUltra #OMVI2iUltra
Instagram2026-09-043K8215
7
That “I’m home!” moment you never want to miss. 🥹🏡 #reolink #videodoorbell #shorts
YouTube2026-09-232.5K210
8
Your Reolink cameras just got even smarter.
YouTube2026-09-042.4K143
9
Wrong Answers Only - Reolink Edition
YouTube2026-09-152.4K170
10
We’re here at IFA 2026! 👋🇩🇪
YouTube2026-09-042.3K301

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