Roborock
About the brandglobal.roborock.com
About the brand
Roborock specializes in home cleaning equipment, with products including robot vacuums and mops, floor washers, and vacuuming devices, combining navigation, perception, and cleaning structures to meet household needs. The brand is headquartered in Beijing, China, and sells through its global official website, retail, and e-commerce channels, continuously expanding its product portfolio around automated cleaning and maintenance convenience.
- Official site
- global.roborock.com ↗
- Founded
- 2014
- Headquarters
- Beijing, China
- Official accounts
Exposure by platform
TikTok carries 66.54% of exposure
7-day exposure, by platform
- TikTok
- 66.54%
- YouTube
- 22.25%
- 5.65%
- 4.2%
- X
- 1.37%
Engagement rate by platform
Facebook has the highest engagement at 3.58%
How sticky the same brand's content is on each platform
Score and rank trend
First issue: the trend appears from the next issue
Ways people engaged
Of 10.3K interactions, 90% were likes.
Likes, comments, shares and saves
5-week publishing heatmap
Each cell is the number of posts that week on that platform; darker means more. Column headers show the week's start date; the last column ends on the data cutoff
Top 10 posts by exposure
All platforms combined, sorted by exposure · click a title to open the original
- 1
- 2What's your go-to stand at a food festival? 🌮 If you're the F25 Steam, odds are you probably like things on the messier side. But that's ok when you're able to clean up after yourself (and everyone else) without a single hesitation. #Roborock #F25Steam #FoodFestivalTikTok2026-09-18Exposure 146.3KLikes 284
- 3
- 4
- 5
- 6Let's unbox the Qrevo Edge 3 Pro with a special guest! Who could it be? 😍 Say hi to RoCoCo! Our adorable friend wouldn't miss the chance to celebrate you entering a new era of intelligent cleaning. 🧸📦 #RoCoCo #Unboxing #QrevoEdge3Pro #FallPrimeDay2026 #MakeRoomForLife #CozyCleaningTikTok2026-09-22Exposure 122.7KLikes 177
- 7
- 8Welcome to IFA 2026. This is where technology meets real life. Discover how Roborock understands different environments, adapts to different needs, and brings intelligent cleaning into more moments of everyday life. Come experience it for yourself. 📍 Hall 9, Booth H9-111 #RoborockIFA2026 #RockingLifeWithYou #RoborockTikTok2026-09-04Exposure 113.5KLikes 206
- 9
- 10
| # | Post | Platform | Published | Exposure | Likes | Comments |
|---|---|---|---|---|---|---|
| 1 | | 2026-09-13 | 155.4K | 238 | 14 | |
| 2 | | 2026-09-18 | 146.3K | 284 | 3 | |
| 3 | | 2026-09-27 | 134.7K | 149 | 0 | |
| 4 | | 2026-09-01 | 133.1K | 125 | 7 | |
| 5 | | 2026-09-12 | 124.1K | 86 | 0 | |
| 6 | | 2026-09-22 | 122.7K | 177 | 1 | |
| 7 | | 2026-09-26 | 116.4K | 310 | 0 | |
| 8 | | 2026-09-04 | 113.5K | 206 | 1 | |
| 9 | | 2026-09-24 | 95.1K | 41 | 0 | |
| 10 | | 2026-09-03 | 62.4K | 42 | 0 |
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