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  4. /3C Consumer Electronics Brand Rankings
  5. /Digital accessories
  6. /Rokid
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September 2026 · Brand profile
Rokid

Rokid

Digital accessories
Score49.1
3C Consumer Electronics Brand Rankings rank#118
Digital accessories rank#15

About the brand

Rokid develops glasses and software platforms centered on artificial intelligence and augmented reality, with products serving video entertainment, information interaction, and industry applications. The brand started in Hangzhou and, by combining voice, vision, and operating system capabilities, sells through its overseas official website and partner channels, exploring the use of wearable display devices in daily life and work.

Official site
www.rokid.com ↗
Founded
2014
Headquarters
Hangzhou, China
Official accounts
About the brandwww.rokid.com

About the brand

Rokid develops glasses and software platforms centered on artificial intelligence and augmented reality, with products serving video entertainment, information interaction, and industry applications. The brand started in Hangzhou and, by combining voice, vision, and operating system capabilities, sells through its overseas official website and partner channels, exploring the use of wearable display devices in daily life and work.

Official site
www.rokid.com ↗
Founded
2014
Headquarters
Hangzhou, China
Official accounts
Exposure907.1K
Followers302.1K
Engagement0.22%
Active weeks5 wk
Viral content share8.11%

Exposure by platform

X carries 58.52% of exposure

7-day exposure, by platform

X
58.52%
YouTube
36.8%
Instagram
2.96%
Facebook
1.17%
TikTok
0.56%

Engagement rate by platform

Instagram has the highest engagement at 3.53%

How sticky the same brand's content is on each platform

Score and rank trend

First issue: the trend appears from the next issue

49.1Rank #118

Ways people engaged

Of 2.1K interactions, 89% were likes.

Likes, comments, shares and saves

5-week publishing heatmap

Each cell is the number of posts that week on that platform; darker means more. Column headers show the week's start date; the last column ends on the data cutoff

YouTube
TikTok
Instagram
Facebook
X
Threads
W1 · Sep 1
11
6
7
7
6
1
W2 · Sep 8
2
0
5
5
5
0
W3 · Sep 15
1
1
8
10
9
0
W4 · Sep 22
0
1
6
6
7
0
W5 · Sep 29
0
0
4
5
4
0
LowHigh
W1Sep 1
W2Sep 8
W3Sep 15
W4Sep 22
W5Sep 29
YouTube
11
2
1
0
0
TikTok
6
0
1
1
0
Instagram
7
5
8
6
4
Facebook
7
5
10
6
5
X
6
5
9
7
4
Threads
1
0
0
0
0
LowHigh

Top 10 posts by exposure

All platforms combined, sorted by exposure · click a title to open the original

  1. 1X
    Still No.1. 🏆 Rokid retained its position as the world’s No.1 brand in display AI glasses sales in Q2 2026. Thank you to everyone who continues to choose Rokid Glasses and share in what we are building. Source: Counterpoint Research https://t.co/rAPqcthUa7
    X2026-09-28Exposure 439.7KLikes 29
  2. 2YouTube
    Rokid Glasses at IFA: Day 1 | Hands-On Reactions from Around the World
    YouTube2026-09-05Exposure 108.8KLikes 11
  3. 3X
    At IFA’s official invitation, Rokid served as one of four designated accessible experience booths, welcoming visitors who have low vision. With environmental awareness and real-time audio descriptions, Rokid AI glasses helped make their surroundings more accessible. One guest said it felt “like having a new pair of eyes.” This is Rokid’s mission in action: Leave Nobody Behind. Technology should not serve only a few. It should be a bridge that helps more people experience the world in new ways.
    X2026-09-07Exposure 105.3KLikes 38
  4. 4YouTube
    Rokid Glasses at IFA | Leave Nobody Behind
    YouTube2026-09-14Exposure 69KLikes 8
  5. 5YouTube
    The Agent Store Is Now Open Worldwide
    YouTube2026-09-14Exposure 67.1KLikes 21
  6. 6YouTube
    Rokid Glasses |Tutorial 2: Photo, Video, AR Capture & Livestream
    YouTube2026-09-07Exposure 62.6KLikes 18
  7. 7YouTube
    Rokid Glasses |Tutorial 3: Teleprompter
    YouTube2026-09-07Exposure 53KLikes 9
  8. 8X
    The best everyday technology is the kind you do not have to think about carrying. Rokid AI Glasses Style brings translation, first-person capture, and AI assistance into a pair of glasses that fits naturally into your day, leaving you more freedom to focus on what is happening around you. #Rokid #RokidStyle #AIGlasses #WearableAI
    X2026-09-25Exposure 37.6KLikes 5
  9. 9YouTube
    Rokid Glasses | Tutorial 1: Meet Your Glasses, Pairing & Controls
    YouTube2026-09-07Exposure 26KLikes 8
  10. 10X
    When every handhold matters, your phone can stay where it is. Rokid Glasses lets you record the climb from your point of view without letting go. #Rokid #RokidGlasses #AIGlasses #SmartGlasses #WearableAI #POV https://t.co/dqLJTHAcFN
    X2026-09-04Exposure 2.2KLikes 7
Top 10 posts by exposure
#PostPlatformPublishedExposureLikesComments
1
Still No.1. 🏆 Rokid retained its position as the world’s No.1 brand in display AI glasses sales in Q2 2026. Thank you to everyone who continues to choose Rokid Glasses and share in what we are building. Source: Counterpoint Research https://t.co/rAPqcthUa7
X2026-09-28439.7K290
2
Rokid Glasses at IFA: Day 1 | Hands-On Reactions from Around the World
YouTube2026-09-05108.8K110
3
At IFA’s official invitation, Rokid served as one of four designated accessible experience booths, welcoming visitors who have low vision. With environmental awareness and real-time audio descriptions, Rokid AI glasses helped make their surroundings more accessible. One guest said it felt “like having a new pair of eyes.” This is Rokid’s mission in action: Leave Nobody Behind. Technology should not serve only a few. It should be a bridge that helps more people experience the world in new ways.
X2026-09-07105.3K380
4
Rokid Glasses at IFA | Leave Nobody Behind
YouTube2026-09-1469K81
5
The Agent Store Is Now Open Worldwide
YouTube2026-09-1467.1K214
6
Rokid Glasses |Tutorial 2: Photo, Video, AR Capture & Livestream
YouTube2026-09-0762.6K181
7
Rokid Glasses |Tutorial 3: Teleprompter
YouTube2026-09-0753K91
8
The best everyday technology is the kind you do not have to think about carrying. Rokid AI Glasses Style brings translation, first-person capture, and AI assistance into a pair of glasses that fits naturally into your day, leaving you more freedom to focus on what is happening around you. #Rokid #RokidStyle #AIGlasses #WearableAI
X2026-09-2537.6K51
9
Rokid Glasses | Tutorial 1: Meet Your Glasses, Pairing & Controls
YouTube2026-09-0726K81
10
When every handhold matters, your phone can stay where it is. Rokid Glasses lets you record the climb from your point of view without letting go. #Rokid #RokidGlasses #AIGlasses #SmartGlasses #WearableAI #POV https://t.co/dqLJTHAcFN
X2026-09-042.2K70

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