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  2. /Rankings
  3. /China Edition
  4. /3C Consumer Electronics Brand Rankings
  5. /Audio equipment
  6. /Shokz
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September 2026 · Brand profile
Shokz

Shokz

Audio equipment
Score60.6
3C Consumer Electronics Brand Rankings rank#50
Audio equipment rank#6

About the brand

Shokz specializes in open-ear listening and sports headphones, using technologies such as bone conduction and directional sound fields, covering running, cycling, swimming, and office scenarios. The brand was formerly known as AfterShokz and reaches users through global retail, sports events, and fitness communities. The founding year of the consumer brand is different from the establishment year of the Shokz technology company.

Official site
shokz.com ↗
Founded
2011
Headquarters
Shenzhen, China
Official accounts
About the brandshokz.com

About the brand

Shokz specializes in open-ear listening and sports headphones, using technologies such as bone conduction and directional sound fields, covering running, cycling, swimming, and office scenarios. The brand was formerly known as AfterShokz and reaches users through global retail, sports events, and fitness communities. The founding year of the consumer brand is different from the establishment year of the Shokz technology company.

Official site
shokz.com ↗
Founded
2011
Headquarters
Shenzhen, China
Official accounts
Exposure6.5M
Followers486.2K
Engagement0.22%
Active weeks5 wk
Viral content share29.07%

Exposure by platform

TikTok carries 93.96% of exposure

7-day exposure, by platform

TikTok
93.96%
Instagram
5.62%
X
0.27%
YouTube
0.11%
Facebook
0.04%

Engagement rate by platform

Facebook has the highest engagement at 3.12%

How sticky the same brand's content is on each platform

Score and rank trend

First issue: the trend appears from the next issue

60.6Rank #50

Ways people engaged

Of 15.7K interactions, 72% were likes.

Likes, comments, shares and saves

5-week publishing heatmap

Each cell is the number of posts that week on that platform; darker means more. Column headers show the week's start date; the last column ends on the data cutoff

YouTube
TikTok
Instagram
Facebook
X
W1 · Sep 1
5
7
6
6
6
W2 · Sep 8
5
6
7
5
2
W3 · Sep 15
0
3
4
0
0
W4 · Sep 22
0
3
7
5
3
W5 · Sep 29
4
3
3
3
1
LowHigh
W1Sep 1
W2Sep 8
W3Sep 15
W4Sep 22
W5Sep 29
YouTube
5
5
0
0
4
TikTok
7
6
3
3
3
Instagram
6
7
4
7
3
Facebook
6
5
0
5
3
X
6
2
0
3
1
LowHigh

Top 10 posts by exposure

All platforms combined, sorted by exposure · click a title to open the original

  1. 1TikTok
    Pretty in pink. Looks delicate. Behaves otherwise. #Shokz #LiveInPink #OpenDots2
    TikTok2026-09-15Exposure 1.4MLikes 1.7K
  2. 2TikTok
    Duo? We’re a Dots household. Shokz OpenDots 2 #Shokz #OpenDots2
    TikTok2026-09-15Exposure 1.3MLikes 529
  3. 3TikTok
    So airy and light they might just sail away. Shokz OpenRun Air 2 and OpenFit Air 2. Made to feel weightless. #Shokz #OpenRunAir2 #OpenFitAir2
    TikTok2026-09-01Exposure 865.2KLikes 301
  4. 4TikTok
    Two ways to hear it all ✨ Earn a chance to win Shokz OpenRun Air 2 or OpenFit Air 2. To Enter -Follow @shokzusa -Like this post -Tag 3 friends who never leave home without music 🇺🇸US only. 3 winners will be randomly selected and announced on Sep 4, 2026. #Shokz #OpenFitAir2 #OpenRunAir2 #Giveaway
    TikTok2026-09-02Exposure 729.8KLikes 253
  5. 5TikTok
    Not just headphones. A finishing touch 💁‍♀️Shokz OpenDots 2 – Pink. #Shokz #LiveInPink #OpenDots2
    TikTok2026-09-13Exposure 443.3KLikes 143
  6. 6TikTok
    Shokz OpenDots 2 – Pink has officially arrived. Light clip-on design. Open-ear audio. 🛍️ Shop now. #Shokz #LiveInPink #OpenDots2
    TikTok2026-09-12Exposure 344.9KLikes 81
  7. 7TikTok
    Not us being obsessed with this shade 🩷 Everyday moments deserve style. #Shokz #LiveInPink #OpenDots2
    TikTok2026-09-07Exposure 342.7KLikes 109
  8. 8TikTok
    Clip on. Mood up. Shokz OpenDots 2 – Pink. #Shokz #LiveInPink #OpenDots2
    TikTok2026-09-12Exposure 296KLikes 128
  9. 9TikTok
    If it’s not bedazzled, is it even yours? #Shokz #BeOpen
    TikTok2026-09-09Exposure 280.4KLikes 101
  10. 10Instagram
    💖 GIVEAWAY 💖 We’re in our pink era, and we’re bringing you with us 💖 Earn a chance to receive OpenDots 2 – Pink for free! To Enter: - Follow shokzusa - Like this post - Tag 3 friends who love pink T&Cs: - Giveaway ends 9/15 at 23:59 EST - Open to USA residents only - Must be 18+ to enter - Winners will be selected at random and announced on shokzusa #Shokz #LiveInPink #OpenDots2
    Instagram2026-09-12Exposure 117.6KLikes 1.3K
Top 10 posts by exposure
#PostPlatformPublishedExposureLikesComments
1
Pretty in pink. Looks delicate. Behaves otherwise. #Shokz #LiveInPink #OpenDots2
TikTok2026-09-151.4M1.7K16
2
Duo? We’re a Dots household. Shokz OpenDots 2 #Shokz #OpenDots2
TikTok2026-09-151.3M5296
3
So airy and light they might just sail away. Shokz OpenRun Air 2 and OpenFit Air 2. Made to feel weightless. #Shokz #OpenRunAir2 #OpenFitAir2
TikTok2026-09-01865.2K3017
4
Two ways to hear it all ✨ Earn a chance to win Shokz OpenRun Air 2 or OpenFit Air 2. To Enter -Follow @shokzusa -Like this post -Tag 3 friends who never leave home without music 🇺🇸US only. 3 winners will be randomly selected and announced on Sep 4, 2026. #Shokz #OpenFitAir2 #OpenRunAir2 #Giveaway
TikTok2026-09-02729.8K25363
5
Not just headphones. A finishing touch 💁‍♀️Shokz OpenDots 2 – Pink. #Shokz #LiveInPink #OpenDots2
TikTok2026-09-13443.3K1432
6
Shokz OpenDots 2 – Pink has officially arrived. Light clip-on design. Open-ear audio. 🛍️ Shop now. #Shokz #LiveInPink #OpenDots2
TikTok2026-09-12344.9K812
7
Not us being obsessed with this shade 🩷 Everyday moments deserve style. #Shokz #LiveInPink #OpenDots2
TikTok2026-09-07342.7K1091
8
Clip on. Mood up. Shokz OpenDots 2 – Pink. #Shokz #LiveInPink #OpenDots2
TikTok2026-09-12296K1284
9
If it’s not bedazzled, is it even yours? #Shokz #BeOpen
TikTok2026-09-09280.4K1012
10
💖 GIVEAWAY 💖 We’re in our pink era, and we’re bringing you with us 💖 Earn a chance to receive OpenDots 2 – Pink for free! To Enter: - Follow shokzusa - Like this post - Tag 3 friends who love pink T&Cs: - Giveaway ends 9/15 at 23:59 EST - Open to USA residents only - Must be 18+ to enter - Winners will be selected at random and announced on shokzusa #Shokz #LiveInPink #OpenDots2
Instagram2026-09-12117.6K1.3K1.6K

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