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  1. Home
  2. /Rankings
  3. /China Edition
  4. /3C Consumer Electronics Brand Rankings
  5. /Audio equipment
  6. /SMSL
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September 2026 · Brand profile
SMSL

SMSL

Audio equipment
Score43.2
3C Consumer Electronics Brand Rankings rank#138
Audio equipment rank#20

About the brand

SMSL specializes in developing desktop audio DACs, headphone amplifiers, power amplifiers, and related equipment, serving computer audio and home HiFi scenarios. The brand sells through global professional audio channels, focusing on digital audio conversion and system matching; its founding history in Shenzhen and current contact address in Foshan should be recorded separately.

Official site
www.smsl-audio.com ↗
Founded
2009
Headquarters
Foshan, China
Official accounts
About the brandwww.smsl-audio.com

About the brand

SMSL specializes in developing desktop audio DACs, headphone amplifiers, power amplifiers, and related equipment, serving computer audio and home HiFi scenarios. The brand sells through global professional audio channels, focusing on digital audio conversion and system matching; its founding history in Shenzhen and current contact address in Foshan should be recorded separately.

Official site
www.smsl-audio.com ↗
Founded
2009
Headquarters
Foshan, China
Official accounts
Exposure60.5K
Followers23.8K
Engagement2.29%
Active weeks5 wk
Viral content share13.43%

Exposure by platform

Facebook carries 45.9% of exposure

7-day exposure, by platform

Facebook
45.9%
X
36.12%
YouTube
15.05%
TikTok
2.94%

Engagement rate by platform

Facebook has the highest engagement at 3.48%

How sticky the same brand's content is on each platform

Score and rank trend

First issue: the trend appears from the next issue

43.2Rank #138

Ways people engaged

Of 1.5K interactions, 90% were likes.

Likes, comments, shares and saves

5-week publishing heatmap

Each cell is the number of posts that week on that platform; darker means more. Column headers show the week's start date; the last column ends on the data cutoff

YouTube
TikTok
Facebook
X
W1 · Sep 1
2
2
7
6
W2 · Sep 8
2
2
6
5
W3 · Sep 15
2
3
8
7
W4 · Sep 22
2
1
4
3
W5 · Sep 29
1
1
2
3
LowHigh
W1Sep 1
W2Sep 8
W3Sep 15
W4Sep 22
W5Sep 29
YouTube
2
2
2
2
1
TikTok
2
2
3
1
1
Facebook
7
6
8
4
2
X
6
5
7
3
3
LowHigh

Top 10 posts by exposure

All platforms combined, sorted by exposure · click a title to open the original

  1. 1Facebook
    Meet the SMSL R100. 🎶 Dual AD1861-J R-2R DACs bring classic R-2R character, while modern digital processing adds flexibility for today’s Hi-Fi systems. PCM 32-bit/768kHz · DSD512 16× FIR · Web PEQ Classic architecture. Modern engineering. BUY HERE： https://tr.ee/NhpBzH
    Facebook2026-09-15Exposure 6.8KLikes 222
  2. 2X
    Your sound, your way. 🎶 No driver. No dedicated software. The SMSL R100 features a driver-free Web-based PEQ, letting you fine-tune your sound directly through your browser. Simple setup. Personal sound. BUY HERE: https://t.co/0pCw9nsu7w https://t.co/OQDjQ67YRx
    X2026-09-20Exposure 4.1KLikes 15
  3. 3YouTube
    SMSL R100 is here. #smsl #SMSLAudio #R100 #R2R #R2RDAC #DAC #HiFi #HighEndAudio #Audiophile
    YouTube2026-09-10Exposure 2.6KLikes 16
  4. 4Facebook
    Just got our hands on the SMSL R100. 👋🎧 And yes, it’s smaller than you might expect. 170 × 136 × 39.8 mm — compact enough to fit in one hand, while packing dual AD1861-J R-2R DACs inside. Small chassis. Serious R-2R. BUY HERE： https://tr.ee/NhpBzH
    Facebook2026-09-16Exposure 2.4KLikes 65
  5. 5YouTube
    Classic R-2R, made for modern listening.#smsl #R100 #R-2Rdac
    YouTube2026-09-16Exposure 2.3KLikes 24
  6. 6X
    Bring R-2R into your everyday listening. 🎶 SMSL R100 pairs the musical character of dual AD1861-J R-2R DACs with modern digital processing. PCM 32-bit/768kHz · DSD512 · 16× FIR · Web PEQ Save custom PEQ settings to EQ1/EQ2 for easy switching. R-2R, made for modern listening. https://t.co/SEpwmwjCwk
    X2026-09-10Exposure 2.2KLikes 14
  7. 7Facebook
    #SMSL #R100 Classic R-2R, made for modern listening. BUY HERE: https://www.smsl-audio.com/portal/product/detail/id/957.html
    Facebook2026-09-17Exposure 2.1KLikes 68
  8. 8Facebook
    #SMSL #PL200MK2 BUY HERE: https://www.smsl-audio.com/portal/product/detail/id/948.html
    Facebook2026-09-03Exposure 1.8KLikes 62
  9. 9X
    Designed to preserve the soul of R-2R. 🎧 The SMSL R100 features a patented de-glitch architecture, designed to reduce conversion transients and preserve a clean, natural signal. It's one of the details behind R100's organic and fatigue-free listening experience. https://t.co/VR1NpSf9K2
    X2026-09-18Exposure 1.7KLikes 9
  10. 10Facebook
    🎶 Less noise. More music. VMV D3R. GET MORE D3R: https://www.smsl-audio.com/portal/product/detail/id/942.html
    Facebook2026-09-22Exposure 1.7KLikes 55
Top 10 posts by exposure
#PostPlatformPublishedExposureLikesComments
1
Meet the SMSL R100. 🎶 Dual AD1861-J R-2R DACs bring classic R-2R character, while modern digital processing adds flexibility for today’s Hi-Fi systems. PCM 32-bit/768kHz · DSD512 16× FIR · Web PEQ Classic architecture. Modern engineering. BUY HERE： https://tr.ee/NhpBzH
Facebook2026-09-156.8K2229
2
Your sound, your way. 🎶 No driver. No dedicated software. The SMSL R100 features a driver-free Web-based PEQ, letting you fine-tune your sound directly through your browser. Simple setup. Personal sound. BUY HERE: https://t.co/0pCw9nsu7w https://t.co/OQDjQ67YRx
X2026-09-204.1K150
3
SMSL R100 is here. #smsl #SMSLAudio #R100 #R2R #R2RDAC #DAC #HiFi #HighEndAudio #Audiophile
YouTube2026-09-102.6K163
4
Just got our hands on the SMSL R100. 👋🎧 And yes, it’s smaller than you might expect. 170 × 136 × 39.8 mm — compact enough to fit in one hand, while packing dual AD1861-J R-2R DACs inside. Small chassis. Serious R-2R. BUY HERE： https://tr.ee/NhpBzH
Facebook2026-09-162.4K6510
5
Classic R-2R, made for modern listening.#smsl #R100 #R-2Rdac
YouTube2026-09-162.3K242
6
Bring R-2R into your everyday listening. 🎶 SMSL R100 pairs the musical character of dual AD1861-J R-2R DACs with modern digital processing. PCM 32-bit/768kHz · DSD512 · 16× FIR · Web PEQ Save custom PEQ settings to EQ1/EQ2 for easy switching. R-2R, made for modern listening. https://t.co/SEpwmwjCwk
X2026-09-102.2K141
7
#SMSL #R100 Classic R-2R, made for modern listening. BUY HERE: https://www.smsl-audio.com/portal/product/detail/id/957.html
Facebook2026-09-172.1K683
8
#SMSL #PL200MK2 BUY HERE: https://www.smsl-audio.com/portal/product/detail/id/948.html
Facebook2026-09-031.8K622
9
Designed to preserve the soul of R-2R. 🎧 The SMSL R100 features a patented de-glitch architecture, designed to reduce conversion transients and preserve a clean, natural signal. It's one of the details behind R100's organic and fatigue-free listening experience. https://t.co/VR1NpSf9K2
X2026-09-181.7K90
10
🎶 Less noise. More music. VMV D3R. GET MORE D3R: https://www.smsl-audio.com/portal/product/detail/id/942.html
Facebook2026-09-221.7K553

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