SONOFF
About the brandsonoff.tech
About the brand
SONOFF focuses on smart home automation, with products covering switches, sockets, sensors, gateways, and control modules, helping users connect traditional home facilities with smart systems. The brand conducts R&D, design, and production in Shenzhen, China, and sells through its global official website and channels, providing modular devices to home users and smart home enthusiasts.
- Official site
- sonoff.tech ↗
- Founded
- 2016
- Headquarters
- Shenzhen, China
- Official accounts
Exposure by platform
YouTube carries 54.74% of exposure
7-day exposure, by platform
- YouTube
- 54.74%
- 40.15%
- X
- 5.11%
Engagement rate by platform
Facebook has the highest engagement at 3.53%
How sticky the same brand's content is on each platform
Score and rank trend
First issue: the trend appears from the next issue
Ways people engaged
Of 6.6K interactions, 93% were likes.
Likes, comments, shares and saves
5-week publishing heatmap
Each cell is the number of posts that week on that platform; darker means more. Column headers show the week's start date; the last column ends on the data cutoff
Top 10 posts by exposure
All platforms combined, sorted by exposure · click a title to open the original
- 1
- 2SONOFF at IFA 2026: The Future of Smart Homes Is Here! 🚀YouTube2026-09-06Exposure 23.6KLikes 272
- 3
- 4Which One’s Better? MINIR4 vs MINIR4M—The Ultimate Showdown! 🔥⚡YouTube2026-09-10Exposure 15.3KLikes 116
- 5A More Complete Picture of Your Home | SONOFF SNZB-02UL E-Ink Temperature & Humidity SensorYouTube2026-09-24Exposure 14.9KLikes 83
- 6No One’s Home? Why Are You Still Heating? 😏YouTube2026-09-21Exposure 9.2KLikes 82
- 7Time to Thread 🧵 | Add Thread Devices to Home Assistant with Dongle-PP10YouTube2026-09-13Exposure 8.3KLikes 43
- 816A. Packed into MINI. ⚡YouTube2026-09-02Exposure 8.2KLikes 85
- 9A Little Magic for Every Socket. ✨YouTube2026-09-19Exposure 7.3KLikes 41
- 10
| # | Post | Platform | Published | Exposure | Likes | Comments |
|---|---|---|---|---|---|---|
| 1 | | 2026-09-02 | 38.4K | 1.3K | 8 | |
| 2 | | 2026-09-06 | 23.6K | 272 | 44 | |
| 3 | | 2026-09-04 | 19.4K | 721 | 4 | |
| 4 | | 2026-09-10 | 15.3K | 116 | 4 | |
| 5 | | 2026-09-24 | 14.9K | 83 | 3 | |
| 6 | | 2026-09-21 | 9.2K | 82 | 1 | |
| 7 | | 2026-09-13 | 8.3K | 43 | 2 | |
| 8 | | 2026-09-02 | 8.2K | 85 | 1 | |
| 9 | | 2026-09-19 | 7.3K | 41 | 1 | |
| 10 | | 2026-09-05 | 7K | 223 | 7 |
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