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  4. /3C Consumer Electronics Brand Rankings
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  6. /TCL
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September 2026 · Brand profile
TCL

TCL

Displays
Score52.4
3C Consumer Electronics Brand Rankings rank#95
Displays rank#2

About the brand

TCL is a technology brand covering displays and smart terminals; this table focuses on televisions, monitors, mobile phones, and related consumer electronics businesses. The brand is based on display technology and a global manufacturing and sales network, providing products for home entertainment and personal digital life scenarios. Its white goods and other group businesses are not directly included in this 3C account evaluation.

Official site
www.tcl.com ↗
Founded
1981
Headquarters
Huizhou, China
Official accounts
About the brandwww.tcl.com

About the brand

TCL is a technology brand covering displays and smart terminals; this table focuses on televisions, monitors, mobile phones, and related consumer electronics businesses. The brand is based on display technology and a global manufacturing and sales network, providing products for home entertainment and personal digital life scenarios. Its white goods and other group businesses are not directly included in this 3C account evaluation.

Official site
www.tcl.com ↗
Founded
1981
Headquarters
Huizhou, China
Official accounts
Exposure5.3M
Followers5.9M
Engagement1.43%
Active weeks5 wk
Viral content share30.00%

Exposure by platform

YouTube carries 64.34% of exposure

7-day exposure, by platform

YouTube
64.34%
Facebook
33.86%
Instagram
1.12%
X
0.68%

Engagement rate by platform

Facebook has the highest engagement at 3.67%

How sticky the same brand's content is on each platform

Score and rank trend

First issue: the trend appears from the next issue

52.4Rank #95

Ways people engaged

Of 76.4K interactions, 98% were likes.

Likes, comments, shares and saves

5-week publishing heatmap

Each cell is the number of posts that week on that platform; darker means more. Column headers show the week's start date; the last column ends on the data cutoff

YouTube
Instagram
Facebook
X
W1 · Sep 1
5
12
12
14
W2 · Sep 8
9
14
18
11
W3 · Sep 15
6
8
8
5
W4 · Sep 22
4
4
5
2
W5 · Sep 29
3
3
3
1
LowHigh
W1Sep 1
W2Sep 8
W3Sep 15
W4Sep 22
W5Sep 29
YouTube
5
9
6
4
3
Instagram
12
14
8
4
3
Facebook
12
18
8
5
3
X
14
11
5
2
1
LowHigh

Top 10 posts by exposure

All platforms combined, sorted by exposure · click a title to open the original

  1. 1YouTube
    AI Inspired Life | Step Inside TCL’s Inspiration Habitat at IFA 2026
    YouTube2026-09-03Exposure 354.5KLikes 74
  2. 2YouTube
    The Game Is On. Are You Ready to Join In? 🏀 | TCL x FIBAWWC
    YouTube2026-09-07Exposure 306KLikes 1.7K
  3. 3YouTube
    Inside TCL at IFA 2026 | AI Inspired Life
    YouTube2026-09-05Exposure 303.2KLikes 49
  4. 4YouTube
    How Much Do You Really Know? | TCL at IFA 2026
    YouTube2026-09-15Exposure 293.8KLikes 3
  5. 5YouTube
    New Semester, Make It Yours with TCL Young
    YouTube2026-09-08Exposure 271.7KLikes 1.1K
  6. 6YouTube
    The Game Goes On | TCL X11L
    YouTube2026-09-14Exposure 271.4KLikes 1.5K
  7. 7YouTube
    Hollywood Colorist Natasha Leonnet on TCL SQD-Mini LED | IFA 2026
    YouTube2026-09-12Exposure 266.4KLikes 42
  8. 8YouTube
    Discover an AI-Inspired Berlin | TCL IFA 2026
    YouTube2026-09-01Exposure 252.6KLikes 1.1K
  9. 9YouTube
    The season is back. The game is bigger. 🏈
    YouTube2026-09-09Exposure 251.6KLikes 798
  10. 10Facebook
    London rivalry. One massive clash. 🔴⚪️ Arsenal face Chelsea in a battle set to deliver intensity from the first whistle to the last. Who takes the win? Share your prediction below! 👇 #TCLxArsenal #InspireGreatness #MatchDay
    Facebook2026-09-04Exposure 240.9KLikes 8.8K
Top 10 posts by exposure
#PostPlatformPublishedExposureLikesComments
1
AI Inspired Life | Step Inside TCL’s Inspiration Habitat at IFA 2026
YouTube2026-09-03354.5K744
2
The Game Is On. Are You Ready to Join In? 🏀 | TCL x FIBAWWC
YouTube2026-09-07306K1.7K0
3
Inside TCL at IFA 2026 | AI Inspired Life
YouTube2026-09-05303.2K490
4
How Much Do You Really Know? | TCL at IFA 2026
YouTube2026-09-15293.8K30
5
New Semester, Make It Yours with TCL Young
YouTube2026-09-08271.7K1.1K0
6
The Game Goes On | TCL X11L
YouTube2026-09-14271.4K1.5K0
7
Hollywood Colorist Natasha Leonnet on TCL SQD-Mini LED | IFA 2026
YouTube2026-09-12266.4K423
8
Discover an AI-Inspired Berlin | TCL IFA 2026
YouTube2026-09-01252.6K1.1K0
9
The season is back. The game is bigger. 🏈
YouTube2026-09-09251.6K7980
10
London rivalry. One massive clash. 🔴⚪️ Arsenal face Chelsea in a battle set to deliver intensity from the first whistle to the last. Who takes the win? Share your prediction below! 👇 #TCLxArsenal #InspireGreatness #MatchDay
Facebook2026-09-04240.9K8.8K52

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3C Consumer Electronics Brand Rankings
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