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  1. Home
  2. /Rankings
  3. /China Edition
  4. /3C Consumer Electronics Brand Rankings
  5. /Displays
September 2026 · Category ranking

Displays Top 10

Scores are normalized within the category and are not directly comparable with the industry ranking. Wanbo leads with 56.4, 3.2 points ahead of TCL; this category's exposure is concentrated on YouTube.

/
Top 5 in this categorySearch by English name, Chinese name or pinyin
  • WanboWanboDisplays#156.4
  • TCLTCLDisplays#253.2
  • HKCHKCDisplays#349.8
  • XGIMIXGIMIDisplays#448.4
  • HisenseHisenseDisplays#543.7

Data through Sep 30Brands in category 13Next update Oct 31

Displays Top 10

Arrows vs. previous issue · all page data is public

  1. 1
    WanboWanboDisplays56.4
    Exposure
    37.2K
    Followers
    457.3K
    Engagement
    2.92%
    Active weeks 5 wk · Viral share 18.18%
  2. 2
    TCLTCLDisplays53.2
    Exposure
    5.3M
    Followers
    5.9M
    Engagement
    1.43%
    Active weeks 5 wk · Viral share 29.93%
  3. 3
    HKCHKCDisplays49.8
    Exposure
    8.4K
    Followers
    26
    Engagement
    2.21%
    Active weeks 5 wk · Viral share 29.03%
  4. 4
    XGIMIXGIMIDisplays48.4
    Exposure
    55.5K
    Followers
    202.9K
    Engagement
    2.79%
    Active weeks 5 wk · Viral share 6.90%
  5. 5
    HisenseHisenseDisplays43.7
    Exposure
    26.6K
    Followers
    4.2M
    Engagement
    3.62%
    Active weeks 5 wk · Viral share 3.85%
  6. 6
    KTCKTCDisplays40.9
    Exposure
    9.3K
    Followers
    30.1K
    Engagement
    1.72%
    Active weeks 5 wk · Viral share 5.88%
  7. 7
    DangbeiDangbeiDisplays37.8
    Exposure
    27.2K
    Followers
    41.8K
    Engagement
    3.83%
    Active weeks 5 wk · Viral share 29.41%
  8. 8
    JMGOJMGODisplays37.6
    Exposure
    12.1K
    Followers
    15.3K
    Engagement
    3.46%
    Active weeks 5 wk · Viral share 5.56%
  9. 9
    INNOCNINNOCNDisplays36.2
    Exposure
    3.5K
    Followers
    25K
    Engagement
    1.27%
    Active weeks 4 wk · Viral share 20.00%
  10. 10
    FormovieFormovieDisplays26.9
    Exposure
    1.3K
    Followers
    11.2K
    Engagement
    3.13%
    Active weeks 5 wk · Viral share 0.00%
Displays Top 10
RankBrandScorePlatformsExposureFollowersEngagementActive weeksViral share
1
Wanbo
WanboDisplays
56.4
37.2K457.3K2.92%5 wk18.18%
2
TCL
TCLDisplays
53.2
5.3M5.9M1.43%5 wk29.93%
3
HKC
HKCDisplays
49.8
8.4K262.21%5 wk29.03%
4
XGIMI
XGIMIDisplays
48.4
55.5K202.9K2.79%5 wk6.90%
5
Hisense
HisenseDisplays
43.7
26.6K4.2M3.62%5 wk3.85%
6
KTC
KTCDisplays
40.9
9.3K30.1K1.72%5 wk5.88%
7
Dangbei
DangbeiDisplays
37.8
27.2K41.8K3.83%5 wk29.41%
8
JMGO
JMGODisplays
37.6
12.1K15.3K3.46%5 wk5.56%
9
INNOCN
INNOCNDisplays
36.2
3.5K25K1.27%4 wk20.00%
10
Formovie
FormovieDisplays
26.9
1.3K11.2K3.13%5 wk0.00%
SmartphonesComputer hardwareDigital accessoriesAudio equipmentPhotography accessoriesDisplaysGaming peripheralsComputer peripheralsSmart homeOffice printing

Brand × platform heatmap

Darker cells mean more posts by this brand on that platform this period; a grey 0 means no posts

YouTube
TikTok
Instagram
Facebook
X
Threads
TCL
27
0
41
46
33
0
KTC
12
4
15
14
19
4
HKC
0
18
24
20
0
0
Dangbei
16
17
16
0
2
0
Wanbo
8
7
0
17
12
0
KOORUI
14
0
14
13
0
0
XGIMI
0
0
16
0
14
0
Hisense
0
0
13
13
0
0
JMGO
1
0
17
0
0
0
INNOCN
2
0
3
0
11
0
Formovie
0
0
5
5
5
0
TITAN ARMY
0
0
4
4
0
0
Yaber
2
0
0
0
0
0
LowHigh

Exposure share within the category

TCL carries 96.56% of exposure

Share of 7-day exposure across category brands

● TCL 96.56%● XGIMI 1.00%● Wanbo 0.67%● Dangbei 0.49%● Hisense 0.48%● JMGO 0.22%● KTC 0.17%● HKC 0.15%● KOORUI 0.15%● INNOCN 0.06%● Other brands 0.04%

Engagement rate by brand

Median engagement 2.71%; 6 brands above it

Interactions / exposure, 90 days

Full ranking data

Every 3C Consumer Electronics Brand Rankings brand this issue (beyond the Top 20), 19 metrics, weekly series and viral post lists, delivered as Excel.

Category rankings

  • SmartphonesTop 10
  • Computer hardwareTop 10
  • Digital accessoriesTop 10
  • Audio equipmentTop 10
  • Photography accessoriesTop 10
  • DisplaysTop 10
  • Gaming peripheralsTop 10
  • Computer peripheralsTop 10
  • Smart homeTop 10
  • Office printingTop 10

How the score works

Total exposure (7 days)
30%
Followers
20%
Engagement rate
20%
Active weeks
15%
Viral content share
15%

Exposure is counted from the day monitoring starts (7 days this issue); other metrics use a 90-day window. Exposure and followers are log-scaled, rate metrics are winsorized at the 5th–95th percentile, and everything is normalized within the industry. Viral = a post with exposure ≥ 3× the account's 90-day median. Accounts with fewer than 10 posts get the industry 25th percentile for rate metrics.

Methodology →
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