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  3. /China Edition
  4. /3C Consumer Electronics Brand Rankings
  5. /Smartphones
  6. /Xiaomi
Top 5 this issueSearch by English name, Chinese name or pinyin
  • REDMAGICREDMAGICSmartphones#184.0
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  • DJIDJIPhotography accessories#479.7
  • realmerealmeSmartphones#578.0

September 2026 · Brand profile
Xiaomi

Xiaomi

Smartphones
Score55.4
3C Consumer Electronics Brand Rankings rank#78
Smartphones rank#16

About the brand

Xiaomi centers its business on smartphones, with a product portfolio covering tablets, laptops, wearable devices, and smart home appliances, connecting various terminals through its proprietary system and IoT platform. The brand targets mass-market consumers and has established online sales, carrier partnerships, and retail channels in multiple overseas markets, forming a product ecosystem ranging from personal digital devices to smart home equipment.

Official site
www.mi.com ↗
Founded
2010
Headquarters
Beijing, China
Official accounts
About the brandwww.mi.com

About the brand

Xiaomi centers its business on smartphones, with a product portfolio covering tablets, laptops, wearable devices, and smart home appliances, connecting various terminals through its proprietary system and IoT platform. The brand targets mass-market consumers and has established online sales, carrier partnerships, and retail channels in multiple overseas markets, forming a product ecosystem ranging from personal digital devices to smart home equipment.

Official site
www.mi.com ↗
Founded
2010
Headquarters
Beijing, China
Official accounts
Exposure28M
Followers40.8M
Engagement0.64%
Active weeks5 wk
Viral content share17.33%

Exposure by platform

X carries 79.67% of exposure

7-day exposure, by platform

X
79.67%
Facebook
9.44%
TikTok
5.65%
YouTube
4.39%
Instagram
0.84%

Engagement rate by platform

Instagram has the highest engagement at 3.61%

How sticky the same brand's content is on each platform

Score and rank trend

First issue: the trend appears from the next issue

55.4Rank #78

Ways people engaged

Of 185.5K interactions, 84% were likes.

Likes, comments, shares and saves

5-week publishing heatmap

Each cell is the number of posts that week on that platform; darker means more. Column headers show the week's start date; the last column ends on the data cutoff

YouTube
TikTok
Instagram
Facebook
X
W1 · Sep 1
13
4
4
50
62
W2 · Sep 8
2
0
0
18
19
W3 · Sep 15
1
0
0
3
6
W4 · Sep 22
2
0
0
5
9
W5 · Sep 29
0
0
0
4
4
LowHigh
W1Sep 1
W2Sep 8
W3Sep 15
W4Sep 22
W5Sep 29
YouTube
13
2
1
2
0
TikTok
4
0
0
0
0
Instagram
4
0
0
0
0
Facebook
50
18
3
5
4
X
62
19
6
9
4
LowHigh

Top 10 posts by exposure

All platforms combined, sorted by exposure · click a title to open the original

  1. 1X
    Xiaomi 18 Pro Series is going global this year. The world's first smartphones powered by @Snapdragon Dual 8 Elites. Get ready! https://t.co/cI1WfNrqau
    X2026-09-23Exposure 3.7MLikes 3.4K
  2. 2X
    WE ARE LIVE NOW! 🔥 Join Lei Jun to discover the new Xiaomi SkyNomad series, alongside the Xiaomi 18 Fold, Xiaomi Pad 9 Pro Max, and the debut of the Xiaomi XRING O3 flagship processor. Starting now! https://t.co/nG4jH0XMMo
    X2026-09-07Exposure 1.5MLikes 259
  3. 3X
    Xiaomi IFA Launch Event is LIVE! Experience Xiaomi's largest-ever "Human × Car × Home" smart ecosystem showcase, see how AI moves beyond the screen and into the physical world, and discover Mijia’s large-scale debut in Europe. Join us LIVE! https://t.co/PdKUDs8U0D
    X2026-09-03Exposure 1.5MLikes 205
  4. 4X
    Mijia, Xiaomi's smart home brand, officially makes its large-scale debut in Europe. And there's more to come! From September 3 to September 30, we're inviting consumers across Europe to share their Mijia smart home product experiences or stories on the Xiaomi Community for a chance to test the Mijia Tri-Drum Washer Dryer Pro 12 kg, showcased at IFA 2026. Learn more: https://t.co/v9bUdGvp7z
    X2026-09-03Exposure 1.5MLikes 551
  5. 5X
    Goodbye, IFA 2026 https://t.co/3FGsH4WCtq
    X2026-09-08Exposure 1.5MLikes 514
  6. 6X
    For the first time at IFA 2026, we're showcasing our latest in-house designed Xiaomi XRING chips, which will help power AI across Xiaomi’s complete ecosystem. Xiaomi 18 Fold will be the first flagship product to feature our Xiaomi XRING O3 chip. See both tomorrow, 10:30 (GMT+2).
    X2026-09-02Exposure 868.2KLikes 1.3K
  7. 7X
    We didn't expect this turnout at IFA 2026. Thank you! Personal devices, smart homes, cars, AI innovations, or ____? Fill in the blank and tell us why. 👇 https://t.co/5JSsO0JcoR
    X2026-09-04Exposure 746.1KLikes 370
  8. 8X
    A new chapter in flagship innovation for Xiaomi. Meet the Xiaomi SkyNomad N70 Pro, N70 Max and N90 Max, launching September 7th, 19:00 (GMT+8). The Xiaomi 18 Fold and Xiaomi Pad 9 Pro Max will also take the stage, alongside the debut of the Xiaomi XRING O3 AI flagship processor. Experience the next step in Xiaomi innovation. Please note that these products are currently available in Chinese Mainland only.
    X2026-09-02Exposure 738.4KLikes 318
  9. 9X
    The WOW moments at IFA 2026 are real. Meeting CyberOne. Coming face to face with Vision GT. Watching AI step into the physical world. Which WOW moment would you want to experience first? Tell us your pick! 👇 https://t.co/Y9Hxkc2jOV
    X2026-09-04Exposure 718.4KLikes 243
  10. 10X
    We were honored to host guests at IFA 2026.@IFA_Berlin IFA executives and government representatives visited the Xiaomi booth to experience our "Human × Car × Home" smart ecosystem, from Mijia smart living to AI-powered innovations. https://t.co/t0zKObCMjj
    X2026-09-04Exposure 661.1KLikes 230
Top 10 posts by exposure
#PostPlatformPublishedExposureLikesComments
1
Xiaomi 18 Pro Series is going global this year. The world's first smartphones powered by @Snapdragon Dual 8 Elites. Get ready! https://t.co/cI1WfNrqau
X2026-09-233.7M3.4K156
2
WE ARE LIVE NOW! 🔥 Join Lei Jun to discover the new Xiaomi SkyNomad series, alongside the Xiaomi 18 Fold, Xiaomi Pad 9 Pro Max, and the debut of the Xiaomi XRING O3 flagship processor. Starting now! https://t.co/nG4jH0XMMo
X2026-09-071.5M25924
3
Xiaomi IFA Launch Event is LIVE! Experience Xiaomi's largest-ever "Human × Car × Home" smart ecosystem showcase, see how AI moves beyond the screen and into the physical world, and discover Mijia’s large-scale debut in Europe. Join us LIVE! https://t.co/PdKUDs8U0D
X2026-09-031.5M2056
4
Mijia, Xiaomi's smart home brand, officially makes its large-scale debut in Europe. And there's more to come! From September 3 to September 30, we're inviting consumers across Europe to share their Mijia smart home product experiences or stories on the Xiaomi Community for a chance to test the Mijia Tri-Drum Washer Dryer Pro 12 kg, showcased at IFA 2026. Learn more: https://t.co/v9bUdGvp7z
X2026-09-031.5M55128
5
Goodbye, IFA 2026 https://t.co/3FGsH4WCtq
X2026-09-081.5M5148
6
For the first time at IFA 2026, we're showcasing our latest in-house designed Xiaomi XRING chips, which will help power AI across Xiaomi’s complete ecosystem. Xiaomi 18 Fold will be the first flagship product to feature our Xiaomi XRING O3 chip. See both tomorrow, 10:30 (GMT+2).
X2026-09-02868.2K1.3K59
7
We didn't expect this turnout at IFA 2026. Thank you! Personal devices, smart homes, cars, AI innovations, or ____? Fill in the blank and tell us why. 👇 https://t.co/5JSsO0JcoR
X2026-09-04746.1K37014
8
A new chapter in flagship innovation for Xiaomi. Meet the Xiaomi SkyNomad N70 Pro, N70 Max and N90 Max, launching September 7th, 19:00 (GMT+8). The Xiaomi 18 Fold and Xiaomi Pad 9 Pro Max will also take the stage, alongside the debut of the Xiaomi XRING O3 AI flagship processor. Experience the next step in Xiaomi innovation. Please note that these products are currently available in Chinese Mainland only.
X2026-09-02738.4K31829
9
The WOW moments at IFA 2026 are real. Meeting CyberOne. Coming face to face with Vision GT. Watching AI step into the physical world. Which WOW moment would you want to experience first? Tell us your pick! 👇 https://t.co/Y9Hxkc2jOV
X2026-09-04718.4K24310
10
We were honored to host guests at IFA 2026.@IFA_Berlin IFA executives and government representatives visited the Xiaomi booth to experience our "Human × Car × Home" smart ecosystem, from Mijia smart living to AI-powered innovations. https://t.co/t0zKObCMjj
X2026-09-04661.1K2304

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