XREAL
About the brandwww.xreal.com
About the brand
XREAL, formerly known as Nreal, focuses on consumer-grade augmented reality glasses and supporting software and hardware, targeting use cases such as video, gaming, and mobile office. The brand combines optical display, spatial interaction, and portable device connectivity, expands its user base through global sales channels, and has established its global headquarters in Pudong, Shanghai, to conduct research and development, operations, and ecosystem collaboration.
- Official site
- www.xreal.com ↗
- Founded
- 2017
- Headquarters
- Shanghai, China
- Official accounts
Exposure by platform
X carries 75.1% of exposure
7-day exposure, by platform
- X
- 75.1%
- 24.9%
Engagement rate by platform
Instagram has the highest engagement at 3.70%
How sticky the same brand's content is on each platform
Score and rank trend
First issue: the trend appears from the next issue
Ways people engaged
Of 837 interactions, 81% were likes.
Likes, comments, shares and saves
5-week publishing heatmap
Each cell is the number of posts that week on that platform; darker means more. Column headers show the week's start date; the last column ends on the data cutoff
Top 10 posts by exposure
All platforms combined, sorted by exposure · click a title to open the original
- 1Stay tuned for more details #XREAL #AURA #ARGlasses https://t.co/5Zp6oVTE8yX2026-09-29Exposure 8.9KLikes 95
- 2
- 3
- 4Classic mini-games with XREAL Eye gesture recognition 😎 https://t.co/GlsFgMLn6eX2026-09-02Exposure 3.9KLikes 24
- 5james.caruana unboxes the XREAL One Pro 📦 #XREAL #ARglasses #OnePro https://t.co/dDdAki3H3RX2026-09-21Exposure 3.4KLikes 18
- 6The best way to get into handheld gaming according to techwithseong 🎮 #XREAL #ARglasses #1S https://t.co/hIWBMzs24PX2026-09-17Exposure 3.2KLikes 9
- 7
- 8trutech breaks down what makes the XREAL 1S worth it 🔍 #XREAL #ARglasses #1S https://t.co/AWt6X2byhtX2026-09-13Exposure 2.9KLikes 13
- 9nicomueckay didn't expect the XREAL 1S to bet his immersive 👀 #XREAL #ARglasses #1S https://t.co/jMrcKQy4pdX2026-09-16Exposure 2.9KLikes 19
- 10Johny Silver's (Kylosgotcake) take on the XREAL One Pro 😂 #XREAL #ARglasses #OnePro https://t.co/xnHKlWAO9VX2026-09-14Exposure 2.7KLikes 11
| # | Post | Platform | Published | Exposure | Likes | Comments |
|---|---|---|---|---|---|---|
| 1 | | 2026-09-29 | 8.9K | 95 | 13 | |
| 2 | | 2026-09-16 | 4.2K | 38 | 4 | |
| 3 | | 2026-09-16 | 4.1K | 144 | 6 | |
| 4 | | 2026-09-02 | 3.9K | 24 | 2 | |
| 5 | | 2026-09-21 | 3.4K | 18 | 4 | |
| 6 | | 2026-09-17 | 3.2K | 9 | 0 | |
| 7 | | 2026-09-02 | 3K | 14 | 0 | |
| 8 | | 2026-09-13 | 2.9K | 13 | 3 | |
| 9 | | 2026-09-16 | 2.9K | 19 | 1 | |
| 10 | | 2026-09-14 | 2.7K | 11 | 0 |
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