Free ToolCoverage: 2026-08 ~ 2027-12

Social Media Marketing Calendar

120+ marketing dates organized by month: holidays, mega sales, platform events and culture moments — tick and export to your calendar.

A cross-border marketing calendar maintained by SocialEcho, covering Aug 2026 - Dec 2027; next year's data lands every Q4.

120+ dates5-market filtersOne-click .ics export
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Tick dates to export an .ics file

2026-08

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Expand this month's list (content ideas + export checkboxes)
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08-01Back-to-School Season KickoffNorth America / EuropeE-commerceLaunch checklist and dorm-essentials content now.Cross-border note: The biggest Q3 e-commerce moment in NA; stock stationery/electronics/home by July.
08-08International Cat DayGlobalCulturePet-content traffic day — light meme-style brand posts work.
08-12International Youth DayGlobalCultureA window for Gen-Z-facing brand-values content.
08-19Qixi Festival (Chinese Valentine's)GlobalHolidayA second Valentine's for gifting; couple-bundle presales for Chinese-speaking audiences.
08-25SEA 9.9 Mega Sale Warm-upSoutheast AsiaE-commerceStart seeding and voucher drops two weeks before Shopee/Lazada 9.9.
08-26National Dog Day (US)North AmericaCulturePet-niche UGC and collab-content window.

2026-09

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Expand this month's list (content ideas + export checkboxes)
DateEventMarketsTypeContent idea
09-03Apple Fall Event (early Sep, date TBC)GlobalPlatformThe biggest riding-moment for accessories; first-look reviews pull huge traffic.
09-07Labor Day (US)North AmericaHolidayTraditional end-of-summer clearance moment; long-weekend travel content peaks.
09-099.9 Mega Sale (SEA)Southeast AsiaE-commerceThe year's first double-digit mega sale on Shopee/Lazada; livestreams and flash deals lead.Cross-border note: SEA's double-digit sale cadence (9.9/10.10/11.11/12.12) runs on its own clock — schedule separately from NA/EU.
09-15Hispanic Heritage Month Begins (US)North America / Latin AmericaCultureLocalization window for US Hispanic audiences (through Oct 15).
09-19Oktoberfest Opens (Sep 19 - Oct 4)EuropeCultureGerman-themed food and apparel marketing window for Europe.
09-25Mid-Autumn FestivalGlobal / Southeast AsiaHolidayGift-box economy and reunion-themed content; key for Chinese and SEA audiences.
09-27World Tourism DayGlobalCultureTravel-gear and destination-guide content rides the tag.

2026-10

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Expand this month's list (content ideas + export checkboxes)
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10-01China National Day Golden WeekGlobalHolidayHeads-up for cross-border teams: mainland supply chains pause for a week — stock ahead.Cross-border note: Mid-September is the last safe restock window — post-Golden-Week sea freight misses Black Friday.
10-01International Coffee DayGlobalCultureCoffee-gear and lifestyle content day.
10-04World Animal DayGlobalCultureCause-driven brand content with soft pet-product placement.
10-05World Teachers' DayGlobalCultureEducation products and gratitude-themed UGC collection.
10-10World Mental Health DayGlobalCultureWellbeing brand-values content — keep the tone sincere, not salesy.
10-1010.10 Sale (SEA)Southeast AsiaE-commerceThe rehearsal for 11.11 — test creatives and offer structures.
10-12Thanksgiving (Canada)North AmericaHolidayFamily-dinner and autumn-themed content for the Canadian market.
10-13Amazon Prime Big Deal Days (mid-Oct, TBC)North America / EuropeE-commerceThe Q4 opener — off-Amazon traffic content and code drops begin.
10-2011.11 Presale Window OpensSoutheast Asia / GlobalE-commerceDeposit and cart-seeding phase; creator collabs concentrate here.
10-31HalloweenNorth America / EuropeHolidayOne of the year's strongest UGC moments — costume challenges convert attention.Cross-border note: Costume/beauty/party sales peak in early October — seed content three weeks ahead.

2026-11

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11-01Día de Muertos (Mexico, Nov 1-2)Latin AmericaCultureMexico's most important cultural festival — localized visuals and tribute content.
11-08DiwaliGlobal / Middle EastHolidayThe festival of lights — a major gifting moment for South-Asian audiences worldwide.
11-11Singles' Day 11.11Global / Southeast AsiaE-commerceThe world's biggest shopping festival; SEA's annual peak on Shopee/Lazada.Cross-border note: In SEA/LatAm 11.11 now out-pulls Black Friday — run Q4 as a twin-peak season.
11-13El Buen Fin (Mexico, Nov 13-16)Latin AmericaE-commerceMexico's Black Friday — the biggest domestic sale weekend of the year.
11-13World Kindness DayGlobalCultureHeart-warming brand stories and community content.
11-26Thanksgiving (US)North AmericaHolidayGratitude-themed brand content while Black Friday traffic builds.
11-27Black FridayNorth America / Europe / Latin AmericaE-commerceThe biggest NA/EU sale day; discounts plus urgency drive the creative.Cross-border note: BFCM CPMs are the year's highest — smaller sellers win with 'early Black Friday' two weeks ahead.
11-28Small Business Saturday (US)North AmericaE-commerceIndie brands own the 'shop small' narrative today.
11-30Cyber MondayNorth America / EuropeE-commerceThe online-only closer; electronics and software own this day.

2026-12

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Expand this month's list (content ideas + export checkboxes)
DateEventMarketsTypeContent idea
12-01Giving TuesdayNorth America / EuropeCulturePost-BFCM giving-back: charity collabs and donation pledges.
12-04Hanukkah Begins (Dec 4-12)North AmericaHolidayEight nights of gifting — small-and-frequent gift content works.
12-1212.12 Sale (SEA & Chinese platforms)Southeast AsiaE-commerceYear-end clearance and the last mega-sale window before Christmas.
12-14Free Shipping Day (US)North AmericaE-commerceFree shipping with by-Christmas delivery converts late fence-sitters.
12-14Green Monday (US)North AmericaE-commerceThe second Monday of December — the pre-cutoff ordering spike.
12-15NA/EU Christmas Shipping Cutoffs (Dec 15-18)North America / EuropeE-commerceFinal recall: 'order today, arrives by Christmas' countdown creatives.Cross-border note: Cross-border direct shipping is already past cutoff — route traffic to local-warehouse stock and e-gift cards.
12-21Winter SolsticeGlobalCultureDumpling memes for Chinese audiences; hygge content for the Nordics.
12-24Christmas EveNorth America / Europe / Latin AmericaHolidayLast-minute conversion window for e-gift cards and digital goods.
12-25Christmas DayNorth America / Europe / Latin AmericaHolidayUnboxing UGC peaks; light brand-greeting content.Cross-border note: Shipping cutoffs land Dec 15-18 in NA/EU — pivot to e-gift cards and preorders after.
12-26Boxing DayEurope / North AmericaE-commerceCommonwealth clearance day; returns season starts in parallel.
12-31New Year's EveGlobalHolidayYear-in-review and new-year-resolution interactive content prime time.

2027-01

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Expand this month's list (content ideas + export checkboxes)
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01-01New Year's DayGlobalHolidayFresh-start content; fitness and productivity niches own January.
01-06CES (early Jan, dates TBC)North America / GlobalPlatformTech niches ride new-product roundups and trend takes.
01-18Blue MondayEurope / North AmericaCultureAnti-gloom comfort content; self-care products ride the day.
01-20Chinese New Year Presale & Content WindowSoutheast Asia / GlobalE-commerceCNY gifting content starts for Chinese and SEA audiences; red gift-box creatives go live.Cross-border note: Mainland suppliers pause ~2 weeks from early Feb — the pre-CNY shipping window closes earlier than you think.
01-26Australia DayGlobalHolidaySummer outdoor and BBQ content for the AU/NZ market.

2027-02

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DateEventMarketsTypeContent idea
02-05Chinese New Year's EveSoutheast Asia / GlobalHolidayReunion-dinner and red-envelope emotional content peaks.
02-06Brazil Carnival (Feb 6-9)Latin AmericaCultureLatAm's biggest traffic moment — color, music and party content at full blast.
02-06Chinese New Year (Year of the Goat)Southeast Asia / GlobalHolidayZodiac-limited products and greetings; celebrated across SEA.Cross-border note: CNY is the biggest holiday for SEA and Chinese audiences — announce support/logistics delays ahead.
02-08Ramadan Begins (approx. Feb 8)Middle East / Southeast AsiaHolidayMEA/Indonesia/Malaysia rhythms flip: night-time activity, post-iftar shopping peaks.Cross-border note: Ramadan is MEA's biggest shopping season (its Black Friday) — shift ad schedules to evenings.
02-14Super Bowl LXI (date TBC)North AmericaPlatformAmerica's biggest attention event — reactions, predictions and ad commentary.
02-14Valentine's DayGlobalHolidayGifts, jewelry and flowers lead; anti-Valentine's content pulls too.
02-15Presidents' Day (US)North AmericaE-commerceLong-weekend sales: home, mattress and appliance discounts by tradition.
02-20Lantern Festival (approx. Feb 20)Southeast Asia / GlobalHolidayThe CNY season closer — lantern-riddle interactions and sweet-dumpling topics.

2027-03

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Expand this month's list (content ideas + export checkboxes)
DateEventMarketsTypeContent idea
03-08International Women's DayGlobalCultureValues-forward day for women-focused brands; a gifting day in LatAm/Eastern Europe.
03-10Eid al-Fitr (approx. Mar 10)Middle East / Southeast AsiaHolidayThe post-Ramadan gifting and new-outfit peak — MEA's Christmas.
03-14White DayGlobal / Southeast AsiaHolidayThe return-gift moment in JP/KR/Chinese markets.
03-17St. Patrick's DayNorth America / EuropeHolidayEverything green — drinks and party supplies ride the theme.
03-21Nowruz (Persian New Year)Middle EastHolidayNew-year gifting for Persian and Central-Asian audiences.
03-22Holi (approx. Mar 22)GlobalCultureA natural playground for color marketing — South-Asian audiences worldwide.
03-27Earth Hour (last Saturday of March)GlobalCultureRitual content for sustainability brands — the lights-off challenge.
03-28Easter SundayNorth America / Europe / Latin AmericaHolidayEgg-hunt interactive mechanics plus the spring launch window.Cross-border note: The week before Easter is Europe's biggest Q2 gifting/confectionery moment (DE/UK/FR lead).

2027-04

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04-01April Fools' DayGlobalCultureBrand-prank day — fake launches and absurd features, with taste.
04-07World Health DayGlobalCultureEducational content window for health niches.
04-13Songkran (Thailand, Apr 13-15)Southeast AsiaHolidayThai New Year — waterproof gear and summer picks for the splash festival.
04-22Earth DayGlobalCultureThe day for eco-material and sustainable-supply-chain storytelling.
04-23World Book DayGlobalCultureHome turf for knowledge creators and stationery brands.
04-27King's Day (Netherlands)EuropeHolidayThe all-orange national party plus flea-market culture — vintage picks.
04-29Japan Golden Week Begins (Apr 29 - May 5)GlobalHolidayJapan's biggest travel-and-spend week; stock ahead if selling into JP.

2027-05

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05-01International Labour DayEurope / Southeast Asia / Latin AmericaHolidayA public holiday in most markets; China's May-Day travel rush.
05-04Star Wars Day (May the 4th)North America / GlobalCulturePop-culture meme day; toys and merch ride it naturally.
05-05Cinco de MayoNorth America / Latin AmericaCultureMexican food-and-fiesta marketing for the US market.
05-09Mother's Day (US & others)North America / Latin AmericaHolidayThe #2 gifting moment after Christmas — flowers, jewelry, beauty.Cross-border note: Dates differ by country: Mexico fixed May 10, UK in March, Thailand in August.
05-17Eid al-Adha (approx. May 17)Middle East / Southeast AsiaHolidayMEA's second-biggest holiday — family gatherings and gifting.
05-24Hot Sale Mexico (late May, TBC)Latin AmericaE-commerceMexico's biggest online sale week of H1.
05-31Memorial Day (US)North AmericaHolidaySummer's unofficial start — outdoor, grill and swimwear sales.

2027-06

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06-01International Children's DaySoutheast Asia / GlobalHolidayToys and parenting promos plus childhood-nostalgia content.
06-01Pride Month BeginsNorth America / Europe / Latin AmericaCultureInclusive brand storytelling — keep it consistent with year-round action.
06-05World Environment DayGlobalCultureSustainability progress reports and green product lines.
06-18618 Mid-Year Shopping FestivalGlobal / Southeast AsiaE-commerceThe Chinese mid-year e-commerce peak; cross-border platforms mirror the cadence.
06-20Father's Day (US & others)North America / Europe / Latin AmericaHolidayGift-guide window for tools, gadgets and outdoor gear.
06-21World Music Day / Summer SolsticeEurope / GlobalCultureFestival season opens — audio gear and summer-playlist content.
06-25Midsummer (Nordics)EuropeHolidayOne of the Nordics' biggest holidays — outdoor gathering scenes.

2027-07

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07-04Independence Day (US)North AmericaHolidayRed-white-blue theming plus summer sales; fireworks and backyard scenes.
07-13Amazon Prime Day (mid-Jul, TBC)North America / EuropeE-commerceOne of the year's biggest e-commerce days; seed off-platform content a week out.Cross-border note: Non-Amazon sellers can run 'Prime Day alternative' campaigns to catch comparison shoppers.
07-17World Emoji DayGlobalCultureA social-native meme day — emoji-guessing interactions.
07-30International Friendship DayGlobal / Latin AmericaCultureA genuine gifting day in LatAm — Argentina especially.

2027-08

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Expand this month's list (content ideas + export checkboxes)
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08-01Back-to-School Season KickoffNorth America / EuropeE-commerceChecklist and unboxing content starts; student discount codes drop.
08-08Qixi Festival (approx. Aug 8)GlobalHolidayThe second Chinese Valentine's — gift-box presales.
08-19World Photography DayGlobalCultureUGC collection day for camera gear and editing tools.
08-25SEA 9.9 Mega Sale Warm-upSoutheast AsiaE-commerceVoucher bundles and creator seeding videos go live.

2027-09

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09-06Labor Day (US)North AmericaHolidayThe pivot from summer clearance to fall launches.
09-07Apple Fall Event (early Sep, TBC)GlobalPlatformThe annual sprint-start for accessory and screen-protector niches.
09-099.9 Mega Sale (SEA)Southeast AsiaE-commerceThe first double-digit mega sale, led by livestreams and flash deals.
09-15Hispanic Heritage Month Begins (US)North America / Latin AmericaCultureSpanish-language content and Hispanic-creator collabs (through Oct 15).
09-15Mid-Autumn Festival (approx. Sep 15)Global / Southeast AsiaHolidayGift-box economy plus reunion-emotion content.
09-18Oktoberfest Opens (Sep 18 - Oct 3)EuropeCultureGerman-themed food and apparel window.
09-21International Day of PeaceGlobalCultureBrand-purpose and social-responsibility content day.

2027-10

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10-01China National Day Golden WeekGlobalHolidaySupply-chain pause week; Q4 stocking should be done by mid-Sep.
10-01International Coffee DayGlobalCultureCoffee-scene products and desk-lifestyle content.
10-04World Animal DayGlobalCulturePet-plus-cause brand content.
10-1010.10 Sale (SEA)Southeast AsiaE-commerceThe final live test of 11.11 creatives and mechanics.
10-11Thanksgiving (Canada)North AmericaHolidayCanadian family scenes and harvest-themed content.
10-12Amazon Prime Big Deal Days (mid-Oct, TBC)North America / EuropeE-commerceThe Q4 opener — a bellwether for pricing and creative.
10-2011.11 Presale Window OpensSoutheast Asia / GlobalE-commerceDeposit mechanics and creator seeding enter the dense phase.
10-29Diwali (approx. Oct 29)Global / Middle EastHolidaySouth Asia's mega gifting festival — lights, beauty and gold peak.
10-31HalloweenNorth America / EuropeHolidayCostume UGC and limited-edition packaging peak.

2027-11

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11-01Día de Muertos (Mexico, Nov 1-2)Latin AmericaCultureMexico's great cultural festival — localized tributes, no stereotypes.
11-11Singles' Day 11.11Global / Southeast AsiaE-commerceThe world's biggest shopping festival; the annual peak for SEA and Chinese markets.Cross-border note: Only two weeks separate 11.11 and Black Friday — plan creatives and stock as twin peaks.
11-12El Buen Fin (Mexico, mid-Nov, TBC)Latin AmericaE-commerceMexico's Black Friday weekend.
11-13World Kindness DayGlobalCultureBrand-warmth content before peak sale season.
11-25Thanksgiving (US)North AmericaHolidayGratitude narratives plus the Black Friday countdown.
11-26Black FridayNorth America / Europe / Latin AmericaE-commerceThe year's biggest sale — scarcity and countdown creatives lead.Cross-border note: 'Early Black Friday' two weeks ahead dodges peak CPMs.
11-27Small Business Saturday (US)North AmericaE-commerceIndie brands' 'shop small' narrative day.
11-29Cyber MondayNorth America / EuropeE-commerceThe BFCM closer — online-only deals and final countdowns.
11-30Giving TuesdayNorth America / EuropeCulturePost-sale giving-back: donation pledges and charity collabs.

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12-1212.12 Sale (SEA & Chinese platforms)Southeast AsiaE-commerceThe last mega-sale window before Christmas; year-end clearance.
12-13Green Monday (US)North AmericaE-commerceThe pre-cutoff ordering sprint.
12-14Free Shipping Day (US)North AmericaE-commerceFree shipping with by-Christmas delivery converts fence-sitters.
12-15NA/EU Christmas Shipping Cutoffs (Dec 15-18)North America / EuropeE-commerceCountdown creatives, then pivot to e-gift cards.
12-22Winter SolsticeGlobalCultureChinese solar-term content and Nordic slow-living themes.
12-24Christmas EveNorth America / Europe / Latin AmericaHolidayLast e-gift-card window; LatAm celebrates tonight.
12-24Hanukkah Begins (approx. Dec 24)North AmericaHolidayEight gifting nights overlapping Christmas — run both gift lines.
12-25Christmas DayNorth America / Europe / Latin AmericaHolidayUnboxing UGC peaks; post-holiday returns guidance follows.
12-26Boxing DayEurope / North AmericaE-commerceCommonwealth clearance day; gift-card spending begins.
12-31New Year's EveGlobalHolidayPrime time for year-in-review and new-year-preview content.

How it works

Plan next quarter in three steps

1

Filter by market

Pick your target markets and event types; noise disappears.

2

Browse month by month

Each month is an anchored section with dates, ideas and seller notes.

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Tick and export

Select the dates you'll ride and export an .ics for Google/Apple Calendar.

Why this calendar

Built for cross-border teams, not a generic holiday list

120+ curated dates

Aug 2026 through Dec 2027: holidays, mega sales, platform and culture events.

Cross-border notes

BFCM CPMs, Ramadan ad timing, Golden-Week supply chains — seller-specific context.

Five market lenses

NA/EU/SEA/MEA/LatAm filters keep irrelevant holidays out of your plan.

Content angles included

Every date ships with a 1-2 line executable content idea.

Standard .ics export

Tick, export, import — works in Google, Apple and Outlook calendars.

Updated every year

Next year's data lands each Q4 at the same URL — bookmark once.

Who uses it

Real planning scenarios

Global marketing ops

Plan content and ad cadence 4-6 weeks ahead per market.

Cross-border sellers

Front-load stock and creatives before sales and shipping cutoffs.

Content teams

Turn culture moments into a topic backlog — no more scrambling.

Agencies

Ship quarterly marketing-calendar proposals for multiple clients.

How to plan a cross-border marketing calendar: three rhythms

A cross-border content calendar has to track three rhythms at once. First, the global e-commerce peaks: Q4's Singles' Day (Nov 11), Black Friday (Nov 27 in 2026, Nov 26 in 2027) and Cyber Monday form the annual summit, with 618 and Prime Day anchoring mid-year — these dates drive your stock and ad-budget allocation. Second, regional cadences: Southeast Asia runs on Shopee/Lazada's double-digit sales (9.9/10.10/11.11/12.12), the Middle East's biggest shopping season is Ramadan (starting around Feb 8 in 2027) rather than Christmas, and Latin America has its own El Buen Fin and Hot Sale, with Mexico's Mother's Day fixed on May 10. Planning against the wrong calendar means spending your budget in someone else's off-season.

Third, culture and platform moments: Halloween, the Super Bowl, Apple events — attention peaks that don't sell directly but open organic-reach windows. The working rules: start seeding e-commerce dates 4-6 weeks out (peak-day traffic is the most expensive; win minds earlier), prep light interactive content 1-2 weeks ahead of culture moments, and reverse-plan supply-chain dates (China's Golden Week, CNY factory closures) 4-8 weeks back. This calendar organizes 120+ dates across those three layers with cross-border notes and a content angle per date, refreshed every Q4 by SocialEcho. Once your dates are set, use the Post Frequency Planner for cadence and the Best Time Slot Finder to land exact posting times.

FAQ

Straight answers to the common questions

When is Black Friday in 2026 and 2027?

Black Friday 2026 falls on November 27 (Cyber Monday Nov 30); in 2027 it's November 26 (Cyber Monday Nov 29). Thanksgiving is Nov 26, 2026 and Nov 25, 2027.

What are the key Q4 e-commerce dates?

In order: Amazon Prime Big Deal Days (mid-Oct) → 11.11 presale (late Oct) → Singles' Day → El Buen Fin (mid-Nov) → Black Friday → Cyber Monday → 12.12 → Green Monday → Free Shipping Day → Christmas shipping cutoffs (Dec 15-18).

Which dates matter most in Southeast Asia?

The double-digit sales (9.9/10.10/11.11/12.12) set the rhythm; Chinese New Year (SG/MY/VN), Ramadan and Eid (Indonesia/Malaysia) and Songkran (Thailand, April) are the big cultural moments. SEA's cadence barely overlaps with NA/EU — plan it separately.

How do I import the dates into Google Calendar?

Tick the dates you want, click 'Export selected (.ics)', then in Google Calendar go to Settings → Import & export → Import and pick the file. Apple Calendar opens the file directly.

How often is the data updated?

Next year's full data is appended every Q4 at this same URL. Platform events without official dates (Prime Day, Apple events) are marked 'TBC' and updated once announced.

Are lunar and religious dates accurate?

CNY, Mid-Autumn, Ramadan, Eid and Diwali are Gregorian conversions marked 'approx.' — verify against official local announcements before committing spend.

Own the dates, win the quarter

SocialEcho turns your calendar into schedules: bulk multi-platform publishing plus analytics.