Social Media Marketing Calendar
120+ marketing dates organized by month: holidays, mega sales, platform events and culture moments — tick and export to your calendar.
A cross-border marketing calendar maintained by SocialEcho, covering Aug 2026 - Dec 2027; next year's data lands every Q4.
2026-08●
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| Date | Event | Markets | Type | Content idea | |
|---|---|---|---|---|---|
| 08-01 | Back-to-School Season Kickoff | North America / Europe | E-commerce | Launch checklist and dorm-essentials content now.Cross-border note: The biggest Q3 e-commerce moment in NA; stock stationery/electronics/home by July. | |
| 08-08 | International Cat Day | Global | Culture | Pet-content traffic day — light meme-style brand posts work. | |
| 08-12 | International Youth Day | Global | Culture | A window for Gen-Z-facing brand-values content. | |
| 08-19 | Qixi Festival (Chinese Valentine's) | Global | Holiday | A second Valentine's for gifting; couple-bundle presales for Chinese-speaking audiences. | |
| 08-25 | SEA 9.9 Mega Sale Warm-up | Southeast Asia | E-commerce | Start seeding and voucher drops two weeks before Shopee/Lazada 9.9. | |
| 08-26 | National Dog Day (US) | North America | Culture | Pet-niche UGC and collab-content window. |
2026-09
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| Date | Event | Markets | Type | Content idea | |
|---|---|---|---|---|---|
| 09-03 | Apple Fall Event (early Sep, date TBC) | Global | Platform | The biggest riding-moment for accessories; first-look reviews pull huge traffic. | |
| 09-07 | Labor Day (US) | North America | Holiday | Traditional end-of-summer clearance moment; long-weekend travel content peaks. | |
| 09-09 | 9.9 Mega Sale (SEA) | Southeast Asia | E-commerce | The year's first double-digit mega sale on Shopee/Lazada; livestreams and flash deals lead.Cross-border note: SEA's double-digit sale cadence (9.9/10.10/11.11/12.12) runs on its own clock — schedule separately from NA/EU. | |
| 09-15 | Hispanic Heritage Month Begins (US) | North America / Latin America | Culture | Localization window for US Hispanic audiences (through Oct 15). | |
| 09-19 | Oktoberfest Opens (Sep 19 - Oct 4) | Europe | Culture | German-themed food and apparel marketing window for Europe. | |
| 09-25 | Mid-Autumn Festival | Global / Southeast Asia | Holiday | Gift-box economy and reunion-themed content; key for Chinese and SEA audiences. | |
| 09-27 | World Tourism Day | Global | Culture | Travel-gear and destination-guide content rides the tag. |
2026-10
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| Date | Event | Markets | Type | Content idea | |
|---|---|---|---|---|---|
| 10-01 | China National Day Golden Week | Global | Holiday | Heads-up for cross-border teams: mainland supply chains pause for a week — stock ahead.Cross-border note: Mid-September is the last safe restock window — post-Golden-Week sea freight misses Black Friday. | |
| 10-01 | International Coffee Day | Global | Culture | Coffee-gear and lifestyle content day. | |
| 10-04 | World Animal Day | Global | Culture | Cause-driven brand content with soft pet-product placement. | |
| 10-05 | World Teachers' Day | Global | Culture | Education products and gratitude-themed UGC collection. | |
| 10-10 | World Mental Health Day | Global | Culture | Wellbeing brand-values content — keep the tone sincere, not salesy. | |
| 10-10 | 10.10 Sale (SEA) | Southeast Asia | E-commerce | The rehearsal for 11.11 — test creatives and offer structures. | |
| 10-12 | Thanksgiving (Canada) | North America | Holiday | Family-dinner and autumn-themed content for the Canadian market. | |
| 10-13 | Amazon Prime Big Deal Days (mid-Oct, TBC) | North America / Europe | E-commerce | The Q4 opener — off-Amazon traffic content and code drops begin. | |
| 10-20 | 11.11 Presale Window Opens | Southeast Asia / Global | E-commerce | Deposit and cart-seeding phase; creator collabs concentrate here. | |
| 10-31 | Halloween | North America / Europe | Holiday | One of the year's strongest UGC moments — costume challenges convert attention.Cross-border note: Costume/beauty/party sales peak in early October — seed content three weeks ahead. |
2026-11
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| Date | Event | Markets | Type | Content idea | |
|---|---|---|---|---|---|
| 11-01 | Día de Muertos (Mexico, Nov 1-2) | Latin America | Culture | Mexico's most important cultural festival — localized visuals and tribute content. | |
| 11-08 | Diwali | Global / Middle East | Holiday | The festival of lights — a major gifting moment for South-Asian audiences worldwide. | |
| 11-11 | Singles' Day 11.11 | Global / Southeast Asia | E-commerce | The world's biggest shopping festival; SEA's annual peak on Shopee/Lazada.Cross-border note: In SEA/LatAm 11.11 now out-pulls Black Friday — run Q4 as a twin-peak season. | |
| 11-13 | El Buen Fin (Mexico, Nov 13-16) | Latin America | E-commerce | Mexico's Black Friday — the biggest domestic sale weekend of the year. | |
| 11-13 | World Kindness Day | Global | Culture | Heart-warming brand stories and community content. | |
| 11-26 | Thanksgiving (US) | North America | Holiday | Gratitude-themed brand content while Black Friday traffic builds. | |
| 11-27 | Black Friday | North America / Europe / Latin America | E-commerce | The biggest NA/EU sale day; discounts plus urgency drive the creative.Cross-border note: BFCM CPMs are the year's highest — smaller sellers win with 'early Black Friday' two weeks ahead. | |
| 11-28 | Small Business Saturday (US) | North America | E-commerce | Indie brands own the 'shop small' narrative today. | |
| 11-30 | Cyber Monday | North America / Europe | E-commerce | The online-only closer; electronics and software own this day. |
2026-12
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| Date | Event | Markets | Type | Content idea | |
|---|---|---|---|---|---|
| 12-01 | Giving Tuesday | North America / Europe | Culture | Post-BFCM giving-back: charity collabs and donation pledges. | |
| 12-04 | Hanukkah Begins (Dec 4-12) | North America | Holiday | Eight nights of gifting — small-and-frequent gift content works. | |
| 12-12 | 12.12 Sale (SEA & Chinese platforms) | Southeast Asia | E-commerce | Year-end clearance and the last mega-sale window before Christmas. | |
| 12-14 | Free Shipping Day (US) | North America | E-commerce | Free shipping with by-Christmas delivery converts late fence-sitters. | |
| 12-14 | Green Monday (US) | North America | E-commerce | The second Monday of December — the pre-cutoff ordering spike. | |
| 12-15 | NA/EU Christmas Shipping Cutoffs (Dec 15-18) | North America / Europe | E-commerce | Final recall: 'order today, arrives by Christmas' countdown creatives.Cross-border note: Cross-border direct shipping is already past cutoff — route traffic to local-warehouse stock and e-gift cards. | |
| 12-21 | Winter Solstice | Global | Culture | Dumpling memes for Chinese audiences; hygge content for the Nordics. | |
| 12-24 | Christmas Eve | North America / Europe / Latin America | Holiday | Last-minute conversion window for e-gift cards and digital goods. | |
| 12-25 | Christmas Day | North America / Europe / Latin America | Holiday | Unboxing UGC peaks; light brand-greeting content.Cross-border note: Shipping cutoffs land Dec 15-18 in NA/EU — pivot to e-gift cards and preorders after. | |
| 12-26 | Boxing Day | Europe / North America | E-commerce | Commonwealth clearance day; returns season starts in parallel. | |
| 12-31 | New Year's Eve | Global | Holiday | Year-in-review and new-year-resolution interactive content prime time. |
2027-01
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| Date | Event | Markets | Type | Content idea | |
|---|---|---|---|---|---|
| 01-01 | New Year's Day | Global | Holiday | Fresh-start content; fitness and productivity niches own January. | |
| 01-06 | CES (early Jan, dates TBC) | North America / Global | Platform | Tech niches ride new-product roundups and trend takes. | |
| 01-18 | Blue Monday | Europe / North America | Culture | Anti-gloom comfort content; self-care products ride the day. | |
| 01-20 | Chinese New Year Presale & Content Window | Southeast Asia / Global | E-commerce | CNY gifting content starts for Chinese and SEA audiences; red gift-box creatives go live.Cross-border note: Mainland suppliers pause ~2 weeks from early Feb — the pre-CNY shipping window closes earlier than you think. | |
| 01-26 | Australia Day | Global | Holiday | Summer outdoor and BBQ content for the AU/NZ market. |
2027-02
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| Date | Event | Markets | Type | Content idea | |
|---|---|---|---|---|---|
| 02-05 | Chinese New Year's Eve | Southeast Asia / Global | Holiday | Reunion-dinner and red-envelope emotional content peaks. | |
| 02-06 | Brazil Carnival (Feb 6-9) | Latin America | Culture | LatAm's biggest traffic moment — color, music and party content at full blast. | |
| 02-06 | Chinese New Year (Year of the Goat) | Southeast Asia / Global | Holiday | Zodiac-limited products and greetings; celebrated across SEA.Cross-border note: CNY is the biggest holiday for SEA and Chinese audiences — announce support/logistics delays ahead. | |
| 02-08 | Ramadan Begins (approx. Feb 8) | Middle East / Southeast Asia | Holiday | MEA/Indonesia/Malaysia rhythms flip: night-time activity, post-iftar shopping peaks.Cross-border note: Ramadan is MEA's biggest shopping season (its Black Friday) — shift ad schedules to evenings. | |
| 02-14 | Super Bowl LXI (date TBC) | North America | Platform | America's biggest attention event — reactions, predictions and ad commentary. | |
| 02-14 | Valentine's Day | Global | Holiday | Gifts, jewelry and flowers lead; anti-Valentine's content pulls too. | |
| 02-15 | Presidents' Day (US) | North America | E-commerce | Long-weekend sales: home, mattress and appliance discounts by tradition. | |
| 02-20 | Lantern Festival (approx. Feb 20) | Southeast Asia / Global | Holiday | The CNY season closer — lantern-riddle interactions and sweet-dumpling topics. |
2027-03
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| Date | Event | Markets | Type | Content idea | |
|---|---|---|---|---|---|
| 03-08 | International Women's Day | Global | Culture | Values-forward day for women-focused brands; a gifting day in LatAm/Eastern Europe. | |
| 03-10 | Eid al-Fitr (approx. Mar 10) | Middle East / Southeast Asia | Holiday | The post-Ramadan gifting and new-outfit peak — MEA's Christmas. | |
| 03-14 | White Day | Global / Southeast Asia | Holiday | The return-gift moment in JP/KR/Chinese markets. | |
| 03-17 | St. Patrick's Day | North America / Europe | Holiday | Everything green — drinks and party supplies ride the theme. | |
| 03-21 | Nowruz (Persian New Year) | Middle East | Holiday | New-year gifting for Persian and Central-Asian audiences. | |
| 03-22 | Holi (approx. Mar 22) | Global | Culture | A natural playground for color marketing — South-Asian audiences worldwide. | |
| 03-27 | Earth Hour (last Saturday of March) | Global | Culture | Ritual content for sustainability brands — the lights-off challenge. | |
| 03-28 | Easter Sunday | North America / Europe / Latin America | Holiday | Egg-hunt interactive mechanics plus the spring launch window.Cross-border note: The week before Easter is Europe's biggest Q2 gifting/confectionery moment (DE/UK/FR lead). |
2027-04
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| Date | Event | Markets | Type | Content idea | |
|---|---|---|---|---|---|
| 04-01 | April Fools' Day | Global | Culture | Brand-prank day — fake launches and absurd features, with taste. | |
| 04-07 | World Health Day | Global | Culture | Educational content window for health niches. | |
| 04-13 | Songkran (Thailand, Apr 13-15) | Southeast Asia | Holiday | Thai New Year — waterproof gear and summer picks for the splash festival. | |
| 04-22 | Earth Day | Global | Culture | The day for eco-material and sustainable-supply-chain storytelling. | |
| 04-23 | World Book Day | Global | Culture | Home turf for knowledge creators and stationery brands. | |
| 04-27 | King's Day (Netherlands) | Europe | Holiday | The all-orange national party plus flea-market culture — vintage picks. | |
| 04-29 | Japan Golden Week Begins (Apr 29 - May 5) | Global | Holiday | Japan's biggest travel-and-spend week; stock ahead if selling into JP. |
2027-05
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| Date | Event | Markets | Type | Content idea | |
|---|---|---|---|---|---|
| 05-01 | International Labour Day | Europe / Southeast Asia / Latin America | Holiday | A public holiday in most markets; China's May-Day travel rush. | |
| 05-04 | Star Wars Day (May the 4th) | North America / Global | Culture | Pop-culture meme day; toys and merch ride it naturally. | |
| 05-05 | Cinco de Mayo | North America / Latin America | Culture | Mexican food-and-fiesta marketing for the US market. | |
| 05-09 | Mother's Day (US & others) | North America / Latin America | Holiday | The #2 gifting moment after Christmas — flowers, jewelry, beauty.Cross-border note: Dates differ by country: Mexico fixed May 10, UK in March, Thailand in August. | |
| 05-17 | Eid al-Adha (approx. May 17) | Middle East / Southeast Asia | Holiday | MEA's second-biggest holiday — family gatherings and gifting. | |
| 05-24 | Hot Sale Mexico (late May, TBC) | Latin America | E-commerce | Mexico's biggest online sale week of H1. | |
| 05-31 | Memorial Day (US) | North America | Holiday | Summer's unofficial start — outdoor, grill and swimwear sales. |
2027-06
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| Date | Event | Markets | Type | Content idea | |
|---|---|---|---|---|---|
| 06-01 | International Children's Day | Southeast Asia / Global | Holiday | Toys and parenting promos plus childhood-nostalgia content. | |
| 06-01 | Pride Month Begins | North America / Europe / Latin America | Culture | Inclusive brand storytelling — keep it consistent with year-round action. | |
| 06-05 | World Environment Day | Global | Culture | Sustainability progress reports and green product lines. | |
| 06-18 | 618 Mid-Year Shopping Festival | Global / Southeast Asia | E-commerce | The Chinese mid-year e-commerce peak; cross-border platforms mirror the cadence. | |
| 06-20 | Father's Day (US & others) | North America / Europe / Latin America | Holiday | Gift-guide window for tools, gadgets and outdoor gear. | |
| 06-21 | World Music Day / Summer Solstice | Europe / Global | Culture | Festival season opens — audio gear and summer-playlist content. | |
| 06-25 | Midsummer (Nordics) | Europe | Holiday | One of the Nordics' biggest holidays — outdoor gathering scenes. |
2027-07
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| Date | Event | Markets | Type | Content idea | |
|---|---|---|---|---|---|
| 07-04 | Independence Day (US) | North America | Holiday | Red-white-blue theming plus summer sales; fireworks and backyard scenes. | |
| 07-13 | Amazon Prime Day (mid-Jul, TBC) | North America / Europe | E-commerce | One of the year's biggest e-commerce days; seed off-platform content a week out.Cross-border note: Non-Amazon sellers can run 'Prime Day alternative' campaigns to catch comparison shoppers. | |
| 07-17 | World Emoji Day | Global | Culture | A social-native meme day — emoji-guessing interactions. | |
| 07-30 | International Friendship Day | Global / Latin America | Culture | A genuine gifting day in LatAm — Argentina especially. |
2027-08
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| Date | Event | Markets | Type | Content idea | |
|---|---|---|---|---|---|
| 08-01 | Back-to-School Season Kickoff | North America / Europe | E-commerce | Checklist and unboxing content starts; student discount codes drop. | |
| 08-08 | Qixi Festival (approx. Aug 8) | Global | Holiday | The second Chinese Valentine's — gift-box presales. | |
| 08-19 | World Photography Day | Global | Culture | UGC collection day for camera gear and editing tools. | |
| 08-25 | SEA 9.9 Mega Sale Warm-up | Southeast Asia | E-commerce | Voucher bundles and creator seeding videos go live. |
2027-09
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| Date | Event | Markets | Type | Content idea | |
|---|---|---|---|---|---|
| 09-06 | Labor Day (US) | North America | Holiday | The pivot from summer clearance to fall launches. | |
| 09-07 | Apple Fall Event (early Sep, TBC) | Global | Platform | The annual sprint-start for accessory and screen-protector niches. | |
| 09-09 | 9.9 Mega Sale (SEA) | Southeast Asia | E-commerce | The first double-digit mega sale, led by livestreams and flash deals. | |
| 09-15 | Hispanic Heritage Month Begins (US) | North America / Latin America | Culture | Spanish-language content and Hispanic-creator collabs (through Oct 15). | |
| 09-15 | Mid-Autumn Festival (approx. Sep 15) | Global / Southeast Asia | Holiday | Gift-box economy plus reunion-emotion content. | |
| 09-18 | Oktoberfest Opens (Sep 18 - Oct 3) | Europe | Culture | German-themed food and apparel window. | |
| 09-21 | International Day of Peace | Global | Culture | Brand-purpose and social-responsibility content day. |
2027-10
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| Date | Event | Markets | Type | Content idea | |
|---|---|---|---|---|---|
| 10-01 | China National Day Golden Week | Global | Holiday | Supply-chain pause week; Q4 stocking should be done by mid-Sep. | |
| 10-01 | International Coffee Day | Global | Culture | Coffee-scene products and desk-lifestyle content. | |
| 10-04 | World Animal Day | Global | Culture | Pet-plus-cause brand content. | |
| 10-10 | 10.10 Sale (SEA) | Southeast Asia | E-commerce | The final live test of 11.11 creatives and mechanics. | |
| 10-11 | Thanksgiving (Canada) | North America | Holiday | Canadian family scenes and harvest-themed content. | |
| 10-12 | Amazon Prime Big Deal Days (mid-Oct, TBC) | North America / Europe | E-commerce | The Q4 opener — a bellwether for pricing and creative. | |
| 10-20 | 11.11 Presale Window Opens | Southeast Asia / Global | E-commerce | Deposit mechanics and creator seeding enter the dense phase. | |
| 10-29 | Diwali (approx. Oct 29) | Global / Middle East | Holiday | South Asia's mega gifting festival — lights, beauty and gold peak. | |
| 10-31 | Halloween | North America / Europe | Holiday | Costume UGC and limited-edition packaging peak. |
2027-11
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| Date | Event | Markets | Type | Content idea | |
|---|---|---|---|---|---|
| 11-01 | Día de Muertos (Mexico, Nov 1-2) | Latin America | Culture | Mexico's great cultural festival — localized tributes, no stereotypes. | |
| 11-11 | Singles' Day 11.11 | Global / Southeast Asia | E-commerce | The world's biggest shopping festival; the annual peak for SEA and Chinese markets.Cross-border note: Only two weeks separate 11.11 and Black Friday — plan creatives and stock as twin peaks. | |
| 11-12 | El Buen Fin (Mexico, mid-Nov, TBC) | Latin America | E-commerce | Mexico's Black Friday weekend. | |
| 11-13 | World Kindness Day | Global | Culture | Brand-warmth content before peak sale season. | |
| 11-25 | Thanksgiving (US) | North America | Holiday | Gratitude narratives plus the Black Friday countdown. | |
| 11-26 | Black Friday | North America / Europe / Latin America | E-commerce | The year's biggest sale — scarcity and countdown creatives lead.Cross-border note: 'Early Black Friday' two weeks ahead dodges peak CPMs. | |
| 11-27 | Small Business Saturday (US) | North America | E-commerce | Indie brands' 'shop small' narrative day. | |
| 11-29 | Cyber Monday | North America / Europe | E-commerce | The BFCM closer — online-only deals and final countdowns. | |
| 11-30 | Giving Tuesday | North America / Europe | Culture | Post-sale giving-back: donation pledges and charity collabs. |
2027-12
Expand this month's list (content ideas + export checkboxes)
| Date | Event | Markets | Type | Content idea | |
|---|---|---|---|---|---|
| 12-12 | 12.12 Sale (SEA & Chinese platforms) | Southeast Asia | E-commerce | The last mega-sale window before Christmas; year-end clearance. | |
| 12-13 | Green Monday (US) | North America | E-commerce | The pre-cutoff ordering sprint. | |
| 12-14 | Free Shipping Day (US) | North America | E-commerce | Free shipping with by-Christmas delivery converts fence-sitters. | |
| 12-15 | NA/EU Christmas Shipping Cutoffs (Dec 15-18) | North America / Europe | E-commerce | Countdown creatives, then pivot to e-gift cards. | |
| 12-22 | Winter Solstice | Global | Culture | Chinese solar-term content and Nordic slow-living themes. | |
| 12-24 | Christmas Eve | North America / Europe / Latin America | Holiday | Last e-gift-card window; LatAm celebrates tonight. | |
| 12-24 | Hanukkah Begins (approx. Dec 24) | North America | Holiday | Eight gifting nights overlapping Christmas — run both gift lines. | |
| 12-25 | Christmas Day | North America / Europe / Latin America | Holiday | Unboxing UGC peaks; post-holiday returns guidance follows. | |
| 12-26 | Boxing Day | Europe / North America | E-commerce | Commonwealth clearance day; gift-card spending begins. | |
| 12-31 | New Year's Eve | Global | Holiday | Prime time for year-in-review and new-year-preview content. |
Next steps
Dates set — now automate the publishing
More free tools:Post Frequency PlannerBest Time Slot FinderContent Calendar Template
How it works
Plan next quarter in three steps
Filter by market
Pick your target markets and event types; noise disappears.
Browse month by month
Each month is an anchored section with dates, ideas and seller notes.
Tick and export
Select the dates you'll ride and export an .ics for Google/Apple Calendar.
Why this calendar
Built for cross-border teams, not a generic holiday list
120+ curated dates
Aug 2026 through Dec 2027: holidays, mega sales, platform and culture events.
Cross-border notes
BFCM CPMs, Ramadan ad timing, Golden-Week supply chains — seller-specific context.
Five market lenses
NA/EU/SEA/MEA/LatAm filters keep irrelevant holidays out of your plan.
Content angles included
Every date ships with a 1-2 line executable content idea.
Standard .ics export
Tick, export, import — works in Google, Apple and Outlook calendars.
Updated every year
Next year's data lands each Q4 at the same URL — bookmark once.
Who uses it
Real planning scenarios
Global marketing ops
Plan content and ad cadence 4-6 weeks ahead per market.
Cross-border sellers
Front-load stock and creatives before sales and shipping cutoffs.
Content teams
Turn culture moments into a topic backlog — no more scrambling.
Agencies
Ship quarterly marketing-calendar proposals for multiple clients.
How to plan a cross-border marketing calendar: three rhythms
A cross-border content calendar has to track three rhythms at once. First, the global e-commerce peaks: Q4's Singles' Day (Nov 11), Black Friday (Nov 27 in 2026, Nov 26 in 2027) and Cyber Monday form the annual summit, with 618 and Prime Day anchoring mid-year — these dates drive your stock and ad-budget allocation. Second, regional cadences: Southeast Asia runs on Shopee/Lazada's double-digit sales (9.9/10.10/11.11/12.12), the Middle East's biggest shopping season is Ramadan (starting around Feb 8 in 2027) rather than Christmas, and Latin America has its own El Buen Fin and Hot Sale, with Mexico's Mother's Day fixed on May 10. Planning against the wrong calendar means spending your budget in someone else's off-season.
Third, culture and platform moments: Halloween, the Super Bowl, Apple events — attention peaks that don't sell directly but open organic-reach windows. The working rules: start seeding e-commerce dates 4-6 weeks out (peak-day traffic is the most expensive; win minds earlier), prep light interactive content 1-2 weeks ahead of culture moments, and reverse-plan supply-chain dates (China's Golden Week, CNY factory closures) 4-8 weeks back. This calendar organizes 120+ dates across those three layers with cross-border notes and a content angle per date, refreshed every Q4 by SocialEcho. Once your dates are set, use the Post Frequency Planner for cadence and the Best Time Slot Finder to land exact posting times.
FAQ
Straight answers to the common questions
When is Black Friday in 2026 and 2027?
Black Friday 2026 falls on November 27 (Cyber Monday Nov 30); in 2027 it's November 26 (Cyber Monday Nov 29). Thanksgiving is Nov 26, 2026 and Nov 25, 2027.
What are the key Q4 e-commerce dates?
In order: Amazon Prime Big Deal Days (mid-Oct) → 11.11 presale (late Oct) → Singles' Day → El Buen Fin (mid-Nov) → Black Friday → Cyber Monday → 12.12 → Green Monday → Free Shipping Day → Christmas shipping cutoffs (Dec 15-18).
Which dates matter most in Southeast Asia?
The double-digit sales (9.9/10.10/11.11/12.12) set the rhythm; Chinese New Year (SG/MY/VN), Ramadan and Eid (Indonesia/Malaysia) and Songkran (Thailand, April) are the big cultural moments. SEA's cadence barely overlaps with NA/EU — plan it separately.
How do I import the dates into Google Calendar?
Tick the dates you want, click 'Export selected (.ics)', then in Google Calendar go to Settings → Import & export → Import and pick the file. Apple Calendar opens the file directly.
How often is the data updated?
Next year's full data is appended every Q4 at this same URL. Platform events without official dates (Prime Day, Apple events) are marked 'TBC' and updated once announced.
Are lunar and religious dates accurate?
CNY, Mid-Autumn, Ramadan, Eid and Diwali are Gregorian conversions marked 'approx.' — verify against official local announcements before committing spend.
Own the dates, win the quarter
SocialEcho turns your calendar into schedules: bulk multi-platform publishing plus analytics.