Social Media Monitoring
Posts · Competitors · Keywords
Monitor posts, competitor accounts and keywords in one place and catch what is happening across every network. Real-time brand and KOL tracking, so you see opportunities earlier and problems sooner.
Core features
Three separate monitors — posts, competitors, keywords — each doing one job
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Post monitoring
Add the sponsored or partner posts your KOLs publish and their impressions, likes, shares and comments sync daily. Comments from the KOL's fans under those posts land in your inbox, so you reply there instead of digging through the original platform.
Why it matters- Collaboration results at a glance：which post is climbing, which deal paid off
- No fan comment missed：catch buying intent right in the KOL's comment section
- Reviews backed by data：every collaboration becomes a comparable record
Competitor monitoring
Add competitor accounts and their new posts and numbers are pulled every day. Heat trend charts show who is climbing and what they posted, so a trending topic can be reused the same day.
Why it matters- Know competitor moves the same day：no more refreshing profiles by hand
- Reusable topics：what is climbing is obvious at once
- Comparisons with evidence：your accounts and theirs on one chart
Keyword monitoring
Set brand, product and industry keywords and every post that contains them is collected across platforms automatically. AI tags each post positive, neutral or negative, and you like or reply to the post straight from the feed.
Why it matters- Catch negative signals early：a cluster of negative posts shows up immediately
- Sentiment direction at a glance：the positive / neutral / negative split of posts is always in view
- Timely engagement：like or reply to the posts that mention you
Post monitoring
Add the sponsored or partner posts your KOLs publish and their impressions, likes, shares and comments sync daily. Comments from the KOL's fans under those posts land in your inbox, so you reply there instead of digging through the original platform.
Checking how partner KOLs perform and replying to their fans' comments; reviewing every collaboration afterwards
- Add the KOL post links
- Impressions, likes, shares and comments sync automatically
- Reply to fan comments from the inbox
- Review the collaboration with charts
- Collaboration results at a glance：which post is climbing, which deal paid off
- No fan comment missed：catch buying intent right in the KOL's comment section
- Reviews backed by data：every collaboration becomes a comparable record
Competitor monitoring
Add competitor accounts and their new posts and numbers are pulled every day. Heat trend charts show who is climbing and what they posted, so a trending topic can be reused the same day.
Watching competitor accounts in real time and tracking what they publish and how it trends
- Add competitor accounts
- New posts and data are pulled daily
- Heat charts show the ups and downs
- Spot trending topics and distribution angles
- Know competitor moves the same day：no more refreshing profiles by hand
- Reusable topics：what is climbing is obvious at once
- Comparisons with evidence：your accounts and theirs on one chart
Keyword monitoring
Set brand, product and industry keywords and every post that contains them is collected across platforms automatically. AI tags each post positive, neutral or negative, and you like or reply to the post straight from the feed.
Finding every post that mentions your brand, product or industry terms, to read public opinion early
- Set the keywords
- Matching posts are collected across platforms
- AI tags each post positive / neutral / negative
- Like or reply to the post
- Catch negative signals early：a cluster of negative posts shows up immediately
- Sentiment direction at a glance：the positive / neutral / negative split of posts is always in view
- Timely engagement：like or reply to the posts that mention you
What it does for marketing
- Track KOL collaborations as they happen and catch the engagement window while content is hot
- Keep an eye on competitor content and spot trending topics and distribution angles fast
- Keep all post data in one place for faster campaign reviews and competitor analysis
Comprehensive Listening Capabilities
Intelligent listening across scenarios and platforms
Real-Time Alerts for Crisis Prevention
Set sensitive keywords or topics and the system captures negative sentiment or concentrated discussion fast, firing instant alerts when mention frequency or sentiment spikes.
Competitive Intelligence and Real-Time Trend Tracking
Monitors your own brand keywords and extends to competitor names and industry terms, so you understand competitor moves and industry trends.
AI Sentiment Analysis for Optimized Interaction
AI sentiment analysis determines whether discussions around your keywords are positive, negative, or neutral, helping you adjust communication tone and content strategy.
Full Platform Coverage Monitoring
Complete coverage of the major social media platforms — never miss a voice.
Success Stories
Social listening in action
Tech Company A
Real-time keyword monitoring detected negative sentiment early and triggered an immediate response, effectively containing the brand crisis.
E-commerce Brand B
Monitored competitor activity and user feedback, surfaced market trends and user needs early, and adjusted product strategy to achieve 30% sales growth.
Fashion Brand C
Tracked KOL post performance and user engagement in real time, identified high-value collaboration opportunities, and optimized KOL strategy for better marketing ROI.
Spot a breakout, add it to monitoring
See right on the platform which of an account's posts are taking off and what its median engagement is, then add it to SocialEcho monitoring in one click.
Frequently Asked Questions
Common questions about sentiment monitoring
Do I need authorization from the KOL?
No. The system monitors public KOL posts and comments automatically — no authorization from the KOL is required.
What types of keywords can be monitored?
Brand names, product names, competitor keywords, industry terms, crisis keywords, and more — all fully customizable.
What data can I track from competitors?
Track competitor posts, publish times, engagement metrics (likes and comments), comment content, and sentiment insights to understand their strategy.
See how people talk about your brand.
Monitor keywords across platforms, stay ahead of brand issues, and reply right where the conversation happens.
- Keyword monitoring across platforms
- Stay ahead of brand issues
- Reply like you're on the platform
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