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Huawei
About the brandconsumer.huawei.com
About the brand
Huawei is a communications and smart terminal technology enterprise. This table focuses on consumer-facing smartphones, tablets, computers, smartwatches, headphones, and related devices. Its products cover office, sports, and home scenarios through hardware-software synergy and maintain sales and service networks overseas. Research must distinguish these from carrier equipment and enterprise business accounts.
- Official site
- consumer.huawei.com ↗
- Founded
- 1987
- Headquarters
- Shenzhen, China
- Official accounts
Exposure323.4M
Followers69.6M
Engagement0.26%
Active weeks5 wk
Viral content share35.60%
Exposure by platform
TikTok carries 82.57% of exposure
30-day exposure, by platform
- TikTok
- 82.57%
- YouTube
- 17.14%
- 0.15%
- X
- 0.11%
- 0.04%
Engagement rate by platform
Instagram has the highest engagement at 3.67%
How sticky the same brand's content is on each platform
Score and rank trend
First issue: the trend appears from the next issue
71.2Rank #28
Ways people engaged
Of 936.5K interactions, 86% were likes.
Likes, comments, shares and saves
5-week publishing heatmap
Each cell is the number of posts that week on that platform; darker means more. Column headers show the week's start date; the last column ends on the data cutoff
YouTube
TikTok
Instagram
Facebook
X
W1 · Sep 1
22
15
17
24
24
W2 · Sep 8
13
1
10
13
13
W3 · Sep 15
9
2
7
6
7
W4 · Sep 22
1
4
1
1
1
W5 · Sep 29
0
0
0
0
0
LowHigh
W1Sep 1
W2Sep 8
W3Sep 15
W4Sep 22
W5Sep 29
YouTube
22
13
9
1
0
TikTok
15
1
2
4
0
Instagram
17
10
7
1
0
Facebook
24
13
6
1
0
X
24
13
7
1
0
LowHigh
Top 10 posts by exposure
All platforms combined, sorted by exposure · click a title to open the original
- 1No skiing resort map? No worries. Hit the slopes with #HUAWEIWATCHGT7Pro. 🎿 #ChasetheWildTikTok2026-09-02Exposure 30.4MLikes 96.9K
- 2Don't answer! Or you will see... 🏂🏻🩺💳 #HUAWEIWatch6 #SmartConnectEasyCrossTikTok2026-09-02Exposure 26.6MLikes 79K
- 3More slopes, more runs, more winter fun. 🎿 Keep it going with #HUAWEIWATCHGT7Pro! #ChasetheWildTikTok2026-09-02Exposure 25.2MLikes 47.5K
- 4Talk about your watch, but don't give it all away. Can they find the imposter? 👀 #HUAWEIWATCHGT7Pro #HUAWEIWATCH6TikTok2026-09-04Exposure 22.9MLikes 36.1K
- 5
- 6How'd we get here? Don't ask. Just pose. Here. There. Everywhere. #HUAWEInova16s SeriesTikTok2026-09-03Exposure 18.8MLikes 62.4K
- 7Something's arrived…🛸 Introducing Neo! Noise OFF. New energy ON. Meet the all new #HUAWEIFreeBudsNeoTikTok2026-09-04Exposure 18.2MLikes 49.8K
- 8Pass the parcel, but this one’s thin, creative, and packed with AI. 👀 #HUAWEIMatePad Pro 12“TikTok2026-09-03Exposure 17.9MLikes 41K
- 9One watch, ✨ endless ✨ ways to style it. #HUAWEIWatch6 SeriesTikTok2026-09-03Exposure 17.3MLikes 94.6K
- 10Tonight's mission: Accepted. No sleep until its done. #HUAWEIWatch6 #SmartConnectEasyCrossTikTok2026-09-02Exposure 15.1MLikes 46.7K
| # | Post | Platform | Published | Exposure | Likes | Comments |
|---|---|---|---|---|---|---|
| 1 | | 2026-09-02 | 30.4M | 96.9K | 448 | |
| 2 | | 2026-09-02 | 26.6M | 79K | 329 | |
| 3 | | 2026-09-02 | 25.2M | 47.5K | 203 | |
| 4 | | 2026-09-04 | 22.9M | 36.1K | 204 | |
| 5 | | 2026-09-03 | 20.2M | 38.3K | 153 | |
| 6 | | 2026-09-03 | 18.8M | 62.4K | 617 | |
| 7 | | 2026-09-04 | 18.2M | 49.8K | 228 | |
| 8 | | 2026-09-03 | 17.9M | 41K | 611 | |
| 9 | | 2026-09-03 | 17.3M | 94.6K | 411 | |
| 10 | | 2026-09-02 | 15.1M | 46.7K | 224 |
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