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POCO
About the brandwww.po.co
About the brand
POCO originates from the Xiaomi ecosystem and primarily targets young users who value processing performance, gaming experience, and price. The brand focuses on smartphones and expands into overseas markets through a streamlined product portfolio and global online channels. Its software, supply chain, and after-sales services are linked to Xiaomi, and social media research should identify it as an independent brand with regional accounts.
- Official site
- www.po.co ↗
- Founded
- 2018
- Headquarters
- Shenzhen, China (brand team, historical disclosure)
- Official accounts
Exposure50.9M
Followers9.2M
Engagement0.66%
Active weeks5 wk
Viral content share29.46%
Exposure by platform
X carries 85.11% of exposure
30-day exposure, by platform
- X
- 85.11%
- 9.72%
- 5.16%
Engagement rate by platform
Instagram has the highest engagement at 3.69%
How sticky the same brand's content is on each platform
Score and rank trend
First issue: the trend appears from the next issue
62.1Rank #52
Ways people engaged
Of 339K interactions, 89% were likes.
Likes, comments, shares and saves
5-week publishing heatmap
Each cell is the number of posts that week on that platform; darker means more. Column headers show the week's start date; the last column ends on the data cutoff
YouTube
Instagram
Facebook
X
W1 · Sep 1
9
25
50
53
W2 · Sep 8
2
18
27
30
W3 · Sep 15
2
3
7
7
W4 · Sep 22
1
5
5
5
W5 · Sep 29
0
2
2
2
LowHigh
W1Sep 1
W2Sep 8
W3Sep 15
W4Sep 22
W5Sep 29
YouTube
9
2
2
1
0
Instagram
25
18
3
5
2
Facebook
50
27
7
5
2
X
53
30
7
5
2
LowHigh
Top 10 posts by exposure
All platforms combined, sorted by exposure · click a title to open the original
- 1UltraPowerUnbound. POCO F9 Series Launch Coming soon🕗 20:00 (GMT+8) loading... https://t.co/U7jpDuIsd5X2026-09-01Exposure 13.1MLikes 2.6K
- 2
- 3
- 4
- 5
- 6
- 7
- 8
#UltraPowerUnbound. #POCOF9Series Launch Coming soon🕗 20:00 (GMT+8)🟢 🔴 loading...Facebook2026-09-01Exposure 1.2MLikes 39.5K - 9
- 10
| # | Post | Platform | Published | Exposure | Likes | Comments |
|---|---|---|---|---|---|---|
| 1 | | 2026-09-01 | 13.1M | 2.6K | 266 | |
| 2 | | 2026-09-02 | 2.5M | 3.3K | 97 | |
| 3 | | 2026-09-01 | 2.2M | 1.2K | 41 | |
| 4 | | 2026-09-02 | 1.5M | 587 | 40 | |
| 5 | | 2026-09-02 | 1.3M | 518 | 24 | |
| 6 | | 2026-09-02 | 1.3M | 562 | 39 | |
| 7 | | 2026-09-03 | 1.3M | 616 | 21 | |
| 8 | | 2026-09-01 | 1.2M | 39.5K | 2.3K | |
| 9 | | 2026-09-03 | 1.1M | 702 | 47 | |
| 10 | | 2026-09-01 | 988.9K | 466 | 41 |
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