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TCL
About the brandwww.tcl.com
About the brand
TCL is a technology brand covering displays and smart terminals; this table focuses on televisions, monitors, mobile phones, and related consumer electronics businesses. The brand is based on display technology and a global manufacturing and sales network, providing products for home entertainment and personal digital life scenarios. Its white goods and other group businesses are not directly included in this 3C account evaluation.
- Official site
- www.tcl.com ↗
- Founded
- 1981
- Headquarters
- Huizhou, China
- Official accounts
Exposure5.3M
Followers5.9M
Engagement1.43%
Active weeks5 wk
Viral content share29.93%
Exposure by platform
YouTube carries 64.34% of exposure
30-day exposure, by platform
- YouTube
- 64.34%
- 33.86%
- 1.12%
- X
- 0.68%
Engagement rate by platform
Facebook has the highest engagement at 3.67%
How sticky the same brand's content is on each platform
Score and rank trend
First issue: the trend appears from the next issue
61.1Rank #57
Ways people engaged
Of 76.4K interactions, 98% were likes.
Likes, comments, shares and saves
5-week publishing heatmap
Each cell is the number of posts that week on that platform; darker means more. Column headers show the week's start date; the last column ends on the data cutoff
YouTube
Instagram
Facebook
X
W1 · Sep 1
5
12
12
14
W2 · Sep 8
9
14
18
11
W3 · Sep 15
6
8
8
5
W4 · Sep 22
4
4
5
2
W5 · Sep 29
3
3
3
1
LowHigh
W1Sep 1
W2Sep 8
W3Sep 15
W4Sep 22
W5Sep 29
YouTube
5
9
6
4
3
Instagram
12
14
8
4
3
Facebook
12
18
8
5
3
X
14
11
5
2
1
LowHigh
Top 10 posts by exposure
All platforms combined, sorted by exposure · click a title to open the original
- 1
AI Inspired Life | Step Inside TCL’s Inspiration Habitat at IFA 2026YouTube2026-09-03Exposure 354.5KLikes 74 - 2
The Game Is On. Are You Ready to Join In? 🏀 | TCL x FIBAWWCYouTube2026-09-07Exposure 306KLikes 1.7K - 3
Inside TCL at IFA 2026 | AI Inspired LifeYouTube2026-09-05Exposure 303.2KLikes 49 - 4
How Much Do You Really Know? | TCL at IFA 2026YouTube2026-09-15Exposure 293.8KLikes 3 - 5
New Semester, Make It Yours with TCL YoungYouTube2026-09-08Exposure 271.7KLikes 1.1K - 6
The Game Goes On | TCL X11LYouTube2026-09-14Exposure 271.4KLikes 1.5K - 7
Hollywood Colorist Natasha Leonnet on TCL SQD-Mini LED | IFA 2026YouTube2026-09-12Exposure 266.4KLikes 43 - 8
Discover an AI-Inspired Berlin | TCL IFA 2026YouTube2026-09-01Exposure 252.6KLikes 1.1K - 9
The season is back. The game is bigger. 🏈YouTube2026-09-09Exposure 251.6KLikes 798 - 10
| # | Post | Platform | Published | Exposure | Likes | Comments |
|---|---|---|---|---|---|---|
| 1 | | 2026-09-03 | 354.5K | 74 | 4 | |
| 2 | | 2026-09-07 | 306K | 1.7K | 0 | |
| 3 | | 2026-09-05 | 303.2K | 49 | 0 | |
| 4 | | 2026-09-15 | 293.8K | 3 | 0 | |
| 5 | | 2026-09-08 | 271.7K | 1.1K | 0 | |
| 6 | | 2026-09-14 | 271.4K | 1.5K | 0 | |
| 7 | | 2026-09-12 | 266.4K | 43 | 3 | |
| 8 | | 2026-09-01 | 252.6K | 1.1K | 0 | |
| 9 | | 2026-09-09 | 251.6K | 798 | 0 | |
| 10 | | 2026-09-04 | 240.9K | 8.8K | 52 |
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