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Facebook carries 97.5% of exposure
31-day exposure, by platform
X has the highest engagement at 50.00%
How sticky the same brand's content is on each platform
First issue: the trend appears from the next issue
Of 3 interactions, 67% were likes.
Likes, comments, shares and saves
Each cell is the number of posts that week on that platform; darker means more. Column headers show the week's start date; the last column ends on the data cutoff
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