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  2. /Rankings
  3. /China Edition
  4. /3C Consumer Electronics Brand Rankings
  5. /Digital accessories
  6. /BLUETTI
Top 5 this issueSearch by English name, Chinese name or pinyin
  • REDMAGICREDMAGICSmartphones#184.0
  • Bambu LabBambu LabOffice printing#280.6
  • MOZAMOZAGaming peripherals#380.3
  • DJIDJIPhotography accessories#479.7
  • realmerealmeSmartphones#578.0

September 2026 · Brand profile
BLUETTI

BLUETTI

Digital accessories
Score56.5
3C Consumer Electronics Brand Rankings rank#66
Digital accessories rank#9

About the brand

BLUETTI is an energy storage brand under the PowerOak system, with products including portable power stations, expansion batteries, solar panels, and home energy storage devices. The brand serves outdoor, off-grid, and emergency backup power users, selling through multiple overseas regional channels. Research should distinguish between the brand launch year, the parent company's founding year, and the North American regional headquarters.

Official site
www.bluetti.com ↗
Founded
2019
Headquarters
Shenzhen, China (PowerOak); Las Vegas, USA (North America)
Official accounts
About the brandwww.bluetti.com

About the brand

BLUETTI is an energy storage brand under the PowerOak system, with products including portable power stations, expansion batteries, solar panels, and home energy storage devices. The brand serves outdoor, off-grid, and emergency backup power users, selling through multiple overseas regional channels. Research should distinguish between the brand launch year, the parent company's founding year, and the North American regional headquarters.

Official site
www.bluetti.com ↗
Founded
2019
Headquarters
Shenzhen, China (PowerOak); Las Vegas, USA (North America)
Official accounts
Exposure274.7K
Followers216.5K
Engagement1.81%
Active weeks5 wk
Viral content share22.40%

Exposure by platform

YouTube carries 49.32% of exposure

7-day exposure, by platform

YouTube
49.32%
Instagram
39.43%
X
11.25%

Engagement rate by platform

X has the highest engagement at 5.05%

How sticky the same brand's content is on each platform

Score and rank trend

First issue: the trend appears from the next issue

56.5Rank #66

Ways people engaged

Of 5.2K interactions, 67% were likes.

Likes, comments, shares and saves

5-week publishing heatmap

Each cell is the number of posts that week on that platform; darker means more. Column headers show the week's start date; the last column ends on the data cutoff

YouTube
Instagram
X
W1 · Sep 1
7
12
19
W2 · Sep 8
10
7
15
W3 · Sep 15
8
9
14
W4 · Sep 22
4
6
11
W5 · Sep 29
1
1
2
LowHigh
W1Sep 1
W2Sep 8
W3Sep 15
W4Sep 22
W5Sep 29
YouTube
7
10
8
4
1
Instagram
12
7
9
6
1
X
19
15
14
11
2
LowHigh

Top 10 posts by exposure

All platforms combined, sorted by exposure · click a title to open the original

  1. 1Instagram
    🍂 Prime Day is getting a fall-powered twist! ⚡ We’re celebrating Prime Day with a BIG Fall Giveaway — plus, you can save with code【PBDDSNS5OFF】! 🎁⚡ ⚡ 11 WINNERS 🏕️ 1 × BLUETTI Elite 10 💳 10 × Amazon Gift Cards — $500 TOTAL • 2 × $100 • 3 × $50 • 5 × $20 🎯 How to enter? Head to the comments and find out how many prizes are hidden in the image 👀🔎 📅 Winners will be announced on October 6! And if you’re shopping Prime Day, don’t forget to use PBDDSNS5OFF for an extra discount. 🛒⚡ Ready to spot them all? 🍁 Drop your answer in the comments and join the BLUETTI Prime Day Fall Giveaway! #BLUETTI #BLUETTIPBDD #PrimeDay #PrimeDayGiveaway #PowerYourLife
    Instagram2026-09-24Exposure 39.7KLikes 547
  2. 2YouTube
    POV: Your Office Has a Much Better View. 🌲💻
    YouTube2026-09-02Exposure 26.4KLikes 0
  3. 3YouTube
    POV: Your office just got a serious upgrade. 👀🌄
    YouTube2026-09-15Exposure 23.6KLikes 0
  4. 4YouTube
    Power Cut Mid-Print?! Here’s What Happens. 🖨️⚡
    YouTube2026-09-13Exposure 22.1KLikes 0
  5. 5YouTube
    Less Power Worry. More Time Outside. 🏕️⚡
    YouTube2026-09-08Exposure 21.9KLikes 0
  6. 6YouTube
    The Camping Setup You’ll Want This Weekend. 🏕️⚡
    YouTube2026-09-20Exposure 20.4KLikes 0
  7. 7Instagram
    𝟲𝗧𝗛 𝗔𝗡𝗡𝗜𝗩𝗘𝗥𝗦𝗔𝗥𝗬 𝗚𝗜𝗩𝗘𝗔𝗪𝗔𝗬 | 𝗪𝗵𝗮𝘁’𝘀 𝗬𝗼𝘂𝗿 𝗕𝗟𝗨𝗘𝗧𝗧𝗜 𝗠𝗼𝗺𝗲𝗻𝘁? A. 🏕️ An Adventure B. 🚐 A Road Trip C. 🏠 My Home D. 💻 My Work E. ❤️ A Moment That Mattered Drop your story below! 👇 Comment your choice (A–E) and share your story with BLUETTI.📸 🎁 Prize 🥇1 winner — Elite 10 🥈2 winners — 3,000 BLUETTI Bucks each How to enter: 1️⃣ Follow us 2️⃣ Comment your choice (A–E) and share your story with BLUETTI. 3️⃣ Tag #BLUETTIStory 📅 Sep 18th – Oct 9th 🎊 3 winners will be randomly selected and announced on Oct 9th. 6 Years. Power Together. #PowerTogether #PowerWeek #BLUETTI #BLUETTI6Years #BLUETTIStory #MyPowerMoment #PowerYourAdventure
    Instagram2026-09-18Exposure 16.2KLikes 281
  8. 8X
    🍂 Prime Day is getting a fall-powered twist! ⚡ We’re celebrating Prime Day with a BIG Fall Giveaway — plus, you can save with code【PBDDSNS5OFF】! 🎁⚡ ⚡ 11 WINNERS 🏕️ 1 × BLUETTI Elite 10 💳 10 × Amazon Gift Cards — $500 TOTAL • 2 × $100 • 3 × $50 • 5 × $20 🎯 How to enter? Head to the comments and find out how many prizes are hidden in the image 👀🔎 📅 Winners will be announced on October 6! And if you’re shopping Prime Day, don’t forget to use PBDDSNS5OFF for an extra discount. 🛒⚡ Ready to spot them all? 🍁 Drop your answer in the comments and join the BLUETTI Prime Day Fall Giveaway! #BLUETTI #BLUETTIPBDD #PRIMEDAY #PrimeDayGiveaway #PowerYourLife
    X2026-09-24Exposure 7.3KLikes 324
  9. 9YouTube
    POWER THE COLD. BEAT THE HEAT. | BLUETTI at ADIHEX 2026
    YouTube2026-09-07Exposure 4.6KLikes 0
  10. 10Instagram
    ⏳24 Hours to Go! 🔈The new Elite 100 mini officially launches tomorrow, September 1 at 7:00 PM (PDT) 🔋Small Footprint. Lasting Power. A travel-ready 1kWh power station built to keep up with wherever life takes you. 🚀1,004.8Wh capacity | 700W output ✔ Just 23.6 lbs, easy to pack and carry 🔌9 output ports — power all your essentials ⚡10ms UPS instant switchover during outages Built for outdoor adventures. Ready for reliable home backup. 🎥 Don’t miss the Elite 100 mini Launch Livestream! 📅 September 1st at 7:00 PM PDT #BLUETTI #Elite100mini #NewArrival #HomeBackup #Camping #OffGridPower #PortablePowerStation
    Instagram2026-09-01Exposure 4.1KLikes 137
Top 10 posts by exposure
#PostPlatformPublishedExposureLikesComments
1
🍂 Prime Day is getting a fall-powered twist! ⚡ We’re celebrating Prime Day with a BIG Fall Giveaway — plus, you can save with code【PBDDSNS5OFF】! 🎁⚡ ⚡ 11 WINNERS 🏕️ 1 × BLUETTI Elite 10 💳 10 × Amazon Gift Cards — $500 TOTAL • 2 × $100 • 3 × $50 • 5 × $20 🎯 How to enter? Head to the comments and find out how many prizes are hidden in the image 👀🔎 📅 Winners will be announced on October 6! And if you’re shopping Prime Day, don’t forget to use PBDDSNS5OFF for an extra discount. 🛒⚡ Ready to spot them all? 🍁 Drop your answer in the comments and join the BLUETTI Prime Day Fall Giveaway! #BLUETTI #BLUETTIPBDD #PrimeDay #PrimeDayGiveaway #PowerYourLife
Instagram2026-09-2439.7K547538
2
POV: Your Office Has a Much Better View. 🌲💻
YouTube2026-09-0226.4K00
3
POV: Your office just got a serious upgrade. 👀🌄
YouTube2026-09-1523.6K00
4
Power Cut Mid-Print?! Here’s What Happens. 🖨️⚡
YouTube2026-09-1322.1K00
5
Less Power Worry. More Time Outside. 🏕️⚡
YouTube2026-09-0821.9K00
6
The Camping Setup You’ll Want This Weekend. 🏕️⚡
YouTube2026-09-2020.4K00
7
𝟲𝗧𝗛 𝗔𝗡𝗡𝗜𝗩𝗘𝗥𝗦𝗔𝗥𝗬 𝗚𝗜𝗩𝗘𝗔𝗪𝗔𝗬 | 𝗪𝗵𝗮𝘁’𝘀 𝗬𝗼𝘂𝗿 𝗕𝗟𝗨𝗘𝗧𝗧𝗜 𝗠𝗼𝗺𝗲𝗻𝘁? A. 🏕️ An Adventure B. 🚐 A Road Trip C. 🏠 My Home D. 💻 My Work E. ❤️ A Moment That Mattered Drop your story below! 👇 Comment your choice (A–E) and share your story with BLUETTI.📸 🎁 Prize 🥇1 winner — Elite 10 🥈2 winners — 3,000 BLUETTI Bucks each How to enter: 1️⃣ Follow us 2️⃣ Comment your choice (A–E) and share your story with BLUETTI. 3️⃣ Tag #BLUETTIStory 📅 Sep 18th – Oct 9th 🎊 3 winners will be randomly selected and announced on Oct 9th. 6 Years. Power Together. #PowerTogether #PowerWeek #BLUETTI #BLUETTI6Years #BLUETTIStory #MyPowerMoment #PowerYourAdventure
Instagram2026-09-1816.2K281178
8
🍂 Prime Day is getting a fall-powered twist! ⚡ We’re celebrating Prime Day with a BIG Fall Giveaway — plus, you can save with code【PBDDSNS5OFF】! 🎁⚡ ⚡ 11 WINNERS 🏕️ 1 × BLUETTI Elite 10 💳 10 × Amazon Gift Cards — $500 TOTAL • 2 × $100 • 3 × $50 • 5 × $20 🎯 How to enter? Head to the comments and find out how many prizes are hidden in the image 👀🔎 📅 Winners will be announced on October 6! And if you’re shopping Prime Day, don’t forget to use PBDDSNS5OFF for an extra discount. 🛒⚡ Ready to spot them all? 🍁 Drop your answer in the comments and join the BLUETTI Prime Day Fall Giveaway! #BLUETTI #BLUETTIPBDD #PRIMEDAY #PrimeDayGiveaway #PowerYourLife
X2026-09-247.3K324376
9
POWER THE COLD. BEAT THE HEAT. | BLUETTI at ADIHEX 2026
YouTube2026-09-074.6K00
10
⏳24 Hours to Go! 🔈The new Elite 100 mini officially launches tomorrow, September 1 at 7:00 PM (PDT) 🔋Small Footprint. Lasting Power. A travel-ready 1kWh power station built to keep up with wherever life takes you. 🚀1,004.8Wh capacity | 700W output ✔ Just 23.6 lbs, easy to pack and carry 🔌9 output ports — power all your essentials ⚡10ms UPS instant switchover during outages Built for outdoor adventures. Ready for reliable home backup. 🎥 Don’t miss the Elite 100 mini Launch Livestream! 📅 September 1st at 7:00 PM PDT #BLUETTI #Elite100mini #NewArrival #HomeBackup #Camping #OffGridPower #PortablePowerStation
Instagram2026-09-014.1K1378

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