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  3. /China Edition
  4. /3C Consumer Electronics Brand Rankings
  5. /Digital accessories
  6. /ESR
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September 2026 · Brand profile
ESR

ESR

Digital accessories
Score75.7
3C Consumer Electronics Brand Rankings rank#7
Digital accessories rank#1

About the brand

ESR focuses on smart device accessories, with products covering mobile phone and tablet cases, stands, magnetic charging, and screen protection. The brand emphasizes device protection, support angles, and daily convenience, operating from Shenzhen, China, to manage overseas online sales and offline channels, serving end-users of mobile phones, tablets, and other devices.

Official site
www.esrtech.com ↗
Founded
2009
Headquarters
Shenzhen, China
Official accounts
About the brandwww.esrtech.com

About the brand

ESR focuses on smart device accessories, with products covering mobile phone and tablet cases, stands, magnetic charging, and screen protection. The brand emphasizes device protection, support angles, and daily convenience, operating from Shenzhen, China, to manage overseas online sales and offline channels, serving end-users of mobile phones, tablets, and other devices.

Official site
www.esrtech.com ↗
Founded
2009
Headquarters
Shenzhen, China
Official accounts
Exposure12.3M
Followers379.9K
Engagement2.49%
Active weeks5 wk
Viral content share23.05%

Exposure by platform

Instagram carries 58.18% of exposure

7-day exposure, by platform

Instagram
58.18%
Facebook
19.92%
YouTube
12.06%
X
9.85%

Engagement rate by platform

Facebook has the highest engagement at 3.60%

How sticky the same brand's content is on each platform

Score and rank trend

First issue: the trend appears from the next issue

75.7Rank #7

Ways people engaged

Of 310.3K interactions, 69% were likes.

Likes, comments, shares and saves

5-week publishing heatmap

Each cell is the number of posts that week on that platform; darker means more. Column headers show the week's start date; the last column ends on the data cutoff

YouTube
Instagram
Facebook
X
W1 · Sep 1
8
8
11
8
W2 · Sep 8
15
31
20
12
W3 · Sep 15
12
21
23
21
W4 · Sep 22
11
23
17
6
W5 · Sep 29
3
4
4
2
LowHigh
W1Sep 1
W2Sep 8
W3Sep 15
W4Sep 22
W5Sep 29
YouTube
8
15
12
11
3
Instagram
8
31
21
23
4
Facebook
11
20
23
17
4
X
8
12
21
6
2
LowHigh

Top 10 posts by exposure

All platforms combined, sorted by exposure · click a title to open the original

  1. 1Instagram
    📣 iPhone 18 Pro Max Giveaway starts NOW! ⁣We’re going BIG this time — NINE lucky winners are taking home prizes. ⁣ ⁣ 🏆 PRIZES⁣ 🥇 Grand Prize *1⁣ • Burgundy iPhone 18 Pro Max⁣ • Atelier Magnetic Case ⁣ • UltraFit Armorite®️ Pro Screen Protector⁣ ⁣ 🥈 2nd Prize *3 ⁣ • Atelier Magnetic Case ⁣ • Geo Magnetic Wallet Stand ⁣ • Cyber FlickLock Magnetic Case⁣ • Cyclone 25W Magnetic Charging Pad⁣ ⁣ 🥉 3rd Prize *5 ⁣ • Pick one esr accessory featured in this giveaway⁣ ⁣ 🔥HOW TO ENTER:⁣ 1️⃣ Like this post⁣ 2️⃣ Follow esrtech.official⁣ 3️⃣ Tag 2 friends in the comments (just make sure they’re following us too! )⁣ ✨ Bonus: Share this post on your Story and tag us for an extra entry!⁣ ⁣ 📅 Giveaway ends October 25 and is open worldwide. 🌎⁣ Good luck — hope to see your name on the list! ⁣ ⁣ #esr #esrtech #giveaway #iphone18 #iphone18pro #iphone18promax
    Instagram2026-09-13Exposure 3.1MLikes 19.3K
  2. 2Instagram
    GIVEAWAY UPDATE: WINNERS ANNOUNCED! 🏆 Create Kit: kimmy_pang 🏆 Edit & Store Kit: kristians_world 🏆 Special Awards: p.haddock , yulia131007 & chrisfaz55 Congrats to our winners, and thank you to everyone who entered! 🎉 We’ll contact the winners via DM from an official brand account. Please reply within 3 days of receiving our message, or you’ll forfeit your prize. ⁣ #iPhone18Pro #MacBookNeo #CreatorGear #ESRTech #Lexar #Ulanzi
    Instagram2026-09-15Exposure 2.2MLikes 15.8K
  3. 3Facebook
    Are we getting Dark Cherry? 👀🍒 Learn more: https://bit.ly/4tOlOjc #ESR #iphone18pro #iphone18promax #iphonecase #AppleEvent2026 #Unboxing #darkcherry
    Facebook2026-09-01Exposure 838.9KLikes 27.5K
  4. 4X
    Something’s unfolding… https://t.co/HA8zw4izrZ
    X2026-09-06Exposure 566.4KLikes 3.4K
  5. 5Facebook
    Wait…this dark cherry actually looks good 👀 Learn more: https://bit.ly/3TdveZ9 #ESR #iphone18pro #iphone18promax #iphonecase #AppleEvent2026 #Unboxing #darkcherry
    Facebook2026-09-04Exposure 561.7KLikes 19.8K
  6. 6YouTube
    Are we getting Dark Cherry? 👀🍒⁣#ESR #iphone18pro #iphone18promax #AppleEvent2026 #Unboxing
    YouTube2026-09-02Exposure 560.5KLikes 5.6K
  7. 7Facebook
    Okay, now we get the Burgundy hype 👀🍷 Learn more: https://bit.ly/4cOcA0F #ESR #esrtech #esriphonecase #iphoneunboxing #iPhone18ProMaxCase #classichybrid #FlexStand #iphone18promax #iphone18pro
    Facebook2026-09-19Exposure 527.2KLikes 19.2K
  8. 8Instagram
    Burgundy is having a moment 🍷 Meet the ESR Burgundy Collection — designed to bring a more elevated look to your everyday tech, with thoughtful details built into every piece.⁣ ⁣ Link in bio.⁣ ⁣ #esrtech #esriphonecase #esriphone18case #atelier #cybertough #iphone18 #iphone18pro #iphoneduo #applewatch #magsafe #qi2.2 #Burgundy
    Instagram2026-09-13Exposure 377.5KLikes 13.9K
  9. 9Instagram
    Glacier survived yesterday. Burgundy, you’re up.⁣ ⁣ Link in bio.⁣ ⁣ #ESR #esrtech #esriphonecase #iPhoneCase #iPhone18ProMaxCase #cybertough #FlexStand #iphone18promax #iphone18pro #DropTest
    Instagram2026-09-19Exposure 251.1KLikes 9.1K
  10. 10Instagram
    Are we getting Dark Cherry? 👀🍒⁣ ⁣ Link in bio.⁣ ⁣ #ESR #iphone18pro #iphone18promax #iphonecase #AppleEvent2026 #Unboxing #darkcherry
    Instagram2026-09-01Exposure 228.2KLikes 8.5K
Top 10 posts by exposure
#PostPlatformPublishedExposureLikesComments
1
📣 iPhone 18 Pro Max Giveaway starts NOW! ⁣We’re going BIG this time — NINE lucky winners are taking home prizes. ⁣ ⁣ 🏆 PRIZES⁣ 🥇 Grand Prize *1⁣ • Burgundy iPhone 18 Pro Max⁣ • Atelier Magnetic Case ⁣ • UltraFit Armorite®️ Pro Screen Protector⁣ ⁣ 🥈 2nd Prize *3 ⁣ • Atelier Magnetic Case ⁣ • Geo Magnetic Wallet Stand ⁣ • Cyber FlickLock Magnetic Case⁣ • Cyclone 25W Magnetic Charging Pad⁣ ⁣ 🥉 3rd Prize *5 ⁣ • Pick one esr accessory featured in this giveaway⁣ ⁣ 🔥HOW TO ENTER:⁣ 1️⃣ Like this post⁣ 2️⃣ Follow esrtech.official⁣ 3️⃣ Tag 2 friends in the comments (just make sure they’re following us too! )⁣ ✨ Bonus: Share this post on your Story and tag us for an extra entry!⁣ ⁣ 📅 Giveaway ends October 25 and is open worldwide. 🌎⁣ Good luck — hope to see your name on the list! ⁣ ⁣ #esr #esrtech #giveaway #iphone18 #iphone18pro #iphone18promax
Instagram2026-09-133.1M19.3K50.8K
2
GIVEAWAY UPDATE: WINNERS ANNOUNCED! 🏆 Create Kit: kimmy_pang 🏆 Edit & Store Kit: kristians_world 🏆 Special Awards: p.haddock , yulia131007 & chrisfaz55 Congrats to our winners, and thank you to everyone who entered! 🎉 We’ll contact the winners via DM from an official brand account. Please reply within 3 days of receiving our message, or you’ll forfeit your prize. ⁣ #iPhone18Pro #MacBookNeo #CreatorGear #ESRTech #Lexar #Ulanzi
Instagram2026-09-152.2M15.8K36.6K
3
Are we getting Dark Cherry? 👀🍒 Learn more: https://bit.ly/4tOlOjc #ESR #iphone18pro #iphone18promax #iphonecase #AppleEvent2026 #Unboxing #darkcherry
Facebook2026-09-01838.9K27.5K262
4
Something’s unfolding… https://t.co/HA8zw4izrZ
X2026-09-06566.4K3.4K51
5
Wait…this dark cherry actually looks good 👀 Learn more: https://bit.ly/3TdveZ9 #ESR #iphone18pro #iphone18promax #iphonecase #AppleEvent2026 #Unboxing #darkcherry
Facebook2026-09-04561.7K19.8K165
6
Are we getting Dark Cherry? 👀🍒⁣#ESR #iphone18pro #iphone18promax #AppleEvent2026 #Unboxing
YouTube2026-09-02560.5K5.6K44
7
Okay, now we get the Burgundy hype 👀🍷 Learn more: https://bit.ly/4cOcA0F #ESR #esrtech #esriphonecase #iphoneunboxing #iPhone18ProMaxCase #classichybrid #FlexStand #iphone18promax #iphone18pro
Facebook2026-09-19527.2K19.2K104
8
Burgundy is having a moment 🍷 Meet the ESR Burgundy Collection — designed to bring a more elevated look to your everyday tech, with thoughtful details built into every piece.⁣ ⁣ Link in bio.⁣ ⁣ #esrtech #esriphonecase #esriphone18case #atelier #cybertough #iphone18 #iphone18pro #iphoneduo #applewatch #magsafe #qi2.2 #Burgundy
Instagram2026-09-13377.5K13.9K127
9
Glacier survived yesterday. Burgundy, you’re up.⁣ ⁣ Link in bio.⁣ ⁣ #ESR #esrtech #esriphonecase #iPhoneCase #iPhone18ProMaxCase #cybertough #FlexStand #iphone18promax #iphone18pro #DropTest
Instagram2026-09-19251.1K9.1K186
10
Are we getting Dark Cherry? 👀🍒⁣ ⁣ Link in bio.⁣ ⁣ #ESR #iphone18pro #iphone18promax #iphonecase #AppleEvent2026 #Unboxing #darkcherry
Instagram2026-09-01228.2K8.5K63

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