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  3. /China Edition
  4. /3C Consumer Electronics Brand Rankings
  5. /Smartphones
  6. /HONOR
Top 5 this issueSearch by English name, Chinese name or pinyin
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September 2026 · Brand profile
HONOR

HONOR

Smartphones
Score70.1
3C Consumer Electronics Brand Rankings rank#18
Smartphones rank#4

About the brand

HONOR's consumer electronics products cover smartphones, laptops, tablets, wearable devices, and audio accessories, focusing on imaging, screens, battery life, and cross-device collaboration. The brand originated from the Huawei ecosystem but now operates independently. It serves overseas users through global and regional official websites, retail partnerships, and social media channels, and is no longer consolidated as a Huawei sub-brand.

Official site
www.honor.com ↗
Founded
2013
Headquarters
Shenzhen, China
Official accounts
About the brandwww.honor.com

About the brand

HONOR's consumer electronics products cover smartphones, laptops, tablets, wearable devices, and audio accessories, focusing on imaging, screens, battery life, and cross-device collaboration. The brand originated from the Huawei ecosystem but now operates independently. It serves overseas users through global and regional official websites, retail partnerships, and social media channels, and is no longer consolidated as a Huawei sub-brand.

Official site
www.honor.com ↗
Founded
2013
Headquarters
Shenzhen, China
Official accounts
Exposure2.9M
Followers4.8M
Engagement3.46%
Active weeks5 wk
Viral content share24.19%

Exposure by platform

Facebook carries 56.4% of exposure

7-day exposure, by platform

Facebook
56.4%
Instagram
36.42%
YouTube
3.65%
X
3.53%

Engagement rate by platform

Instagram has the highest engagement at 3.63%

How sticky the same brand's content is on each platform

Score and rank trend

First issue: the trend appears from the next issue

70.1Rank #18

Ways people engaged

Of 102.5K interactions, 94% were likes.

Likes, comments, shares and saves

5-week publishing heatmap

Each cell is the number of posts that week on that platform; darker means more. Column headers show the week's start date; the last column ends on the data cutoff

YouTube
Instagram
Facebook
X
W1 · Sep 1
3
8
6
0
W2 · Sep 8
3
6
5
0
W3 · Sep 15
3
3
2
8
W4 · Sep 22
3
4
5
6
W5 · Sep 29
1
1
2
2
LowHigh
W1Sep 1
W2Sep 8
W3Sep 15
W4Sep 22
W5Sep 29
YouTube
3
3
3
3
1
Instagram
8
6
3
4
1
Facebook
6
5
2
5
2
X
0
0
8
6
2
LowHigh

Top 10 posts by exposure

All platforms combined, sorted by exposure · click a title to open the original

  1. 1Facebook
    A decade of Magic. A new chapter begins. Xiao Zhan, HONOR Flagship Smartphone Global Ambassador, joins us for the next evolution of the #HONORMagic9ProMax.
    Facebook2026-09-14Exposure 1.1MLikes 34.5K
  2. 2Instagram
    A decade of Magic. A new chapter begins. Xiao Zhan xz_1991x, HONOR Flagship Smartphone Global Ambassador, joins us for the next evolution of the #HONORMagic9ProMax.
    Instagram2026-09-14Exposure 376.4KLikes 12.1K
  3. 3Facebook
    The breeze of Venice unveils a new chapter in visual storytelling. 🎬✨ Introducing the global debut of the #HONORMagic9ProMax in Moss Green, blending nature’s vitality with Venetian elegance. 🌿 Actor Wang Yantong (Dear You) steps into a cinematic journey from the red carpet to the canals, where tech meets art. Does this shade capture your eye? 💚 #HONOR
    Facebook2026-09-09Exposure 277.7KLikes 9.8K
  4. 4Instagram
    A legendary form, reimagined. Drawing from the iconic three-lens turret of a classic cinema camera. See it first. China launch: September 28. #HONORMagic9ProMax #HONOR
    Instagram2026-09-11Exposure 203.3KLikes 7.4K
  5. 5Facebook
    A legendary form, reimagined. Drawing from the iconic three-lens turret of a classic cinema camera. See it first. China launch: September 28. #HONORMagic9ProMax #HONOR
    Facebook2026-09-11Exposure 157.3KLikes 5.3K
  6. 6Instagram
    The breeze of Venice unveils a new chapter in visual storytelling. 🎬✨ Introducing the global debut of the #HONORMagic9ProMax in Moss Green, blending nature’s vitality with Venetian elegance. 🌿 Actor Wang Yantong (Dear You) steps into a cinematic journey from the red carpet to the canals, where tech meets art. Does this shade capture your eye? 💚 #HONOR
    Instagram2026-09-09Exposure 146.4KLikes 5.3K
  7. 7Facebook
    Crowned #1 on Day 1 in China! 👑 The HONOR Magic9 Series takes the #1 spot in sales among new Android flagships on its first day in China. A powerful start to the next chapter of Magic. ✨ #HONORMagic9ProMax #HONOR
    Facebook2026-09-29Exposure 61.8KLikes 2.1K
  8. 8YouTube
    The Cinema Camera Reborn | HONOR Magic9 Pro Max China Launch Sep 28
    YouTube2026-09-11Exposure 59.7KLikes 628
  9. 9Instagram
    Double the energy in Malaysia! 🤖 On the track, HONOR Robotics D1 led the 10K marathon while HONOR Robotics A1 joined the 5K Fun Run. 🏃‍♂️⚡ Off the track, HONOR Robotics D1 marched in the festive parade, proudly representing HONOR as the only Chinese brand in the lineup! 🌟 #HONOR
    Instagram2026-09-02Exposure 56.9KLikes 2.1K
  10. 10Instagram
    How fast is too fast? ⚡🏎️ Inspired by Valentin Debise, we pushed speed beyond the screen — where every frame is a rush of adrenaline and every moment dares you to go further. Your turn: What’s the fastest moment you’ve ever captured? 👇 #HONOR #DareToBe #HONORMagicV6
    Instagram2026-09-16Exposure 48KLikes 1.8K
Top 10 posts by exposure
#PostPlatformPublishedExposureLikesComments
1
A decade of Magic. A new chapter begins. Xiao Zhan, HONOR Flagship Smartphone Global Ambassador, joins us for the next evolution of the #HONORMagic9ProMax.
Facebook2026-09-141.1M34.5K1K
2
A decade of Magic. A new chapter begins. Xiao Zhan xz_1991x, HONOR Flagship Smartphone Global Ambassador, joins us for the next evolution of the #HONORMagic9ProMax.
Instagram2026-09-14376.4K12.1K1.1K
3
The breeze of Venice unveils a new chapter in visual storytelling. 🎬✨ Introducing the global debut of the #HONORMagic9ProMax in Moss Green, blending nature’s vitality with Venetian elegance. 🌿 Actor Wang Yantong (Dear You) steps into a cinematic journey from the red carpet to the canals, where tech meets art. Does this shade capture your eye? 💚 #HONOR
Facebook2026-09-09277.7K9.8K193
4
A legendary form, reimagined. Drawing from the iconic three-lens turret of a classic cinema camera. See it first. China launch: September 28. #HONORMagic9ProMax #HONOR
Instagram2026-09-11203.3K7.4K135
5
A legendary form, reimagined. Drawing from the iconic three-lens turret of a classic cinema camera. See it first. China launch: September 28. #HONORMagic9ProMax #HONOR
Facebook2026-09-11157.3K5.3K109
6
The breeze of Venice unveils a new chapter in visual storytelling. 🎬✨ Introducing the global debut of the #HONORMagic9ProMax in Moss Green, blending nature’s vitality with Venetian elegance. 🌿 Actor Wang Yantong (Dear You) steps into a cinematic journey from the red carpet to the canals, where tech meets art. Does this shade capture your eye? 💚 #HONOR
Instagram2026-09-09146.4K5.3K103
7
Crowned #1 on Day 1 in China! 👑 The HONOR Magic9 Series takes the #1 spot in sales among new Android flagships on its first day in China. A powerful start to the next chapter of Magic. ✨ #HONORMagic9ProMax #HONOR
Facebook2026-09-2961.8K2.1K68
8
The Cinema Camera Reborn | HONOR Magic9 Pro Max China Launch Sep 28
YouTube2026-09-1159.7K62830
9
Double the energy in Malaysia! 🤖 On the track, HONOR Robotics D1 led the 10K marathon while HONOR Robotics A1 joined the 5K Fun Run. 🏃‍♂️⚡ Off the track, HONOR Robotics D1 marched in the festive parade, proudly representing HONOR as the only Chinese brand in the lineup! 🌟 #HONOR
Instagram2026-09-0256.9K2.1K34
10
How fast is too fast? ⚡🏎️ Inspired by Valentin Debise, we pushed speed beyond the screen — where every frame is a rush of adrenaline and every moment dares you to go further. Your turn: What’s the fastest moment you’ve ever captured? 👇 #HONOR #DareToBe #HONORMagicV6
Instagram2026-09-1648K1.8K18

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