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  4. /3C Consumer Electronics Brand Rankings
  5. /Photography accessories
  6. /Insta360
Top 5 this issueSearch by English name, Chinese name or pinyin
  • REDMAGICREDMAGICSmartphones#184.0
  • Bambu LabBambu LabOffice printing#280.6
  • MOZAMOZAGaming peripherals#380.3
  • DJIDJIPhotography accessories#479.7
  • realmerealmeSmartphones#578.0

September 2026 · Brand profile
Insta360

Insta360

Photography accessories
Score77.3
3C Consumer Electronics Brand Rankings rank#5
Photography accessories rank#2

About the brand

Insta360 specializes in smart imaging equipment, with products including 360-degree cameras, action cameras, portable cameras, and related accessories, serving sports, travel, and content creation. The brand combines stabilization, panoramic shooting, and software editing capabilities, allowing users to choose perspectives after shooting, and conducts overseas business through global retail, e-commerce, and creator content.

Official site
www.insta360.com ↗
Founded
2015
Headquarters
Shenzhen, China
Official accounts
About the brandwww.insta360.com

About the brand

Insta360 specializes in smart imaging equipment, with products including 360-degree cameras, action cameras, portable cameras, and related accessories, serving sports, travel, and content creation. The brand combines stabilization, panoramic shooting, and software editing capabilities, allowing users to choose perspectives after shooting, and conducts overseas business through global retail, e-commerce, and creator content.

Official site
www.insta360.com ↗
Founded
2015
Headquarters
Shenzhen, China
Official accounts
Exposure78.5M
Followers9.4M
Engagement1.64%
Active weeks5 wk
Viral content share24.30%

Exposure by platform

TikTok carries 47.54% of exposure

7-day exposure, by platform

TikTok
47.54%
YouTube
28.92%
Instagram
21.6%
X
1.68%
Facebook
0.26%

Engagement rate by platform

Facebook has the highest engagement at 3.31%

How sticky the same brand's content is on each platform

Score and rank trend

First issue: the trend appears from the next issue

77.3Rank #5

Ways people engaged

Of 1.4M interactions, 86% were likes.

Likes, comments, shares and saves

5-week publishing heatmap

Each cell is the number of posts that week on that platform; darker means more. Column headers show the week's start date; the last column ends on the data cutoff

YouTube
TikTok
Instagram
Facebook
X
W1 · Sep 1
22
19
29
17
16
W2 · Sep 8
19
18
29
15
20
W3 · Sep 15
19
14
21
4
23
W4 · Sep 22
15
17
14
2
15
W5 · Sep 29
5
5
6
3
4
LowHigh
W1Sep 1
W2Sep 8
W3Sep 15
W4Sep 22
W5Sep 29
YouTube
22
19
19
15
5
TikTok
19
18
14
17
5
Instagram
29
29
21
14
6
Facebook
17
15
4
2
3
X
16
20
23
15
4
LowHigh

Top 10 posts by exposure

All platforms combined, sorted by exposure · click a title to open the original

  1. 1TikTok
    I’ll enjoy this one from down here, thanks 😂 Ace Pro 2 brought the POV back for the rest of us. 📷 @davidnelmes with Insta360 Ace Pro 2 #Insta360#Insta360AcePro2#ActionCamera#POV *Disclaimer: the actions in this video are performed by professionals. Please do not attempt.*
    TikTok2026-09-23Exposure 8.5MLikes 109.6K
  2. 2YouTube
    Van Gogh, but make it clean 🌻| Insta360 Luna Pro
    YouTube2026-09-11Exposure 6.6MLikes 150.7K
  3. 3YouTube
    Insta360 Luna Pro - Drawn to brilliance.
    YouTube2026-09-10Exposure 4.5MLikes 1.8K
  4. 4TikTok
    Ever wondered what it feels like up there? 🎪 This is where shooting in 360 gets fun. 📷 @dfcqdmx with Insta360 X6 #Insta360 #Insta360X6 #360Camera #Circus #POV
    TikTok2026-09-09Exposure 3.8MLikes 19.2K
  5. 5Instagram
    🚨 GIVEAWAY 🚨 It might not be a Duo, but it’s the next best thing! Win a new iPhone + Snap to take your selfies to the next level. 🎁 Prizes: iPhone 18 Pro (256GB) + Insta360 Snap 🤳 How to enter: 1. Follow insta360 & insta360.accessories 2. Like this post & repost to your Instagram Story 3. Tag the first person you‘d take a selfie with ⏰ Winner announced on October 12. Good luck! #Insta360 #Insta360Snap #iPhone18 #Giveaway
    Instagram2026-09-12Exposure 3.5MLikes 20.8K
  6. 6TikTok
    Maldives shark volley 🦈🏐👋🏼 #beachvolley #volleyball #voleibol #insta360 #insta360x4
    TikTok2026-09-22Exposure 3.5MLikes 123.5K
  7. 7Instagram
    Van Gogh, but make it clean 🌻 Bring your imagination to life with Luna Pro’s 1” 8K sensor and Leica lens. 📷 Insta360 Luna Pro #Insta360 #Insta360LunaPro #gimbalcamera
    Instagram2026-09-11Exposure 3.3MLikes 122.9K
  8. 8YouTube
    GRAVITY: OFF. 360° Slow-Mo: ON! 🚀| Insta360 X6
    YouTube2026-09-01Exposure 2.3MLikes 5.3K
  9. 9YouTube
    Saved $100,000 on a snow car with this trick! 💵🚗| Insta360 GO Ultra
    YouTube2026-09-14Exposure 2.1MLikes 4.1K
  10. 10TikTok
    🚨 GIVEAWAY 🎁 Win an Insta360 Luna Pro Standard Bundle. Featuring a Leica lens with a 1" sensor, 8K Dolby Vision, 4K30fps Vertical Video, and up to 4× HighRes Zoom. How to enter: - Tag 2 friends - Follow @insta360_official - Like this post Good luck! 📷 Insta360 Luna Pro #Insta360 #Insta360LunaPro #GimbalCamera #Giveaway
    TikTok2026-09-10Exposure 2MLikes 4.7K
Top 10 posts by exposure
#PostPlatformPublishedExposureLikesComments
1
I’ll enjoy this one from down here, thanks 😂 Ace Pro 2 brought the POV back for the rest of us. 📷 @davidnelmes with Insta360 Ace Pro 2 #Insta360#Insta360AcePro2#ActionCamera#POV *Disclaimer: the actions in this video are performed by professionals. Please do not attempt.*
TikTok2026-09-238.5M109.6K1.4K
2
Van Gogh, but make it clean 🌻| Insta360 Luna Pro
YouTube2026-09-116.6M150.7K389
3
Insta360 Luna Pro - Drawn to brilliance.
YouTube2026-09-104.5M1.8K910
4
Ever wondered what it feels like up there? 🎪 This is where shooting in 360 gets fun. 📷 @dfcqdmx with Insta360 X6 #Insta360 #Insta360X6 #360Camera #Circus #POV
TikTok2026-09-093.8M19.2K277
5
🚨 GIVEAWAY 🚨 It might not be a Duo, but it’s the next best thing! Win a new iPhone + Snap to take your selfies to the next level. 🎁 Prizes: iPhone 18 Pro (256GB) + Insta360 Snap 🤳 How to enter: 1. Follow insta360 & insta360.accessories 2. Like this post & repost to your Instagram Story 3. Tag the first person you‘d take a selfie with ⏰ Winner announced on October 12. Good luck! #Insta360 #Insta360Snap #iPhone18 #Giveaway
Instagram2026-09-123.5M20.8K58.5K
6
Maldives shark volley 🦈🏐👋🏼 #beachvolley #volleyball #voleibol #insta360 #insta360x4
TikTok2026-09-223.5M123.5K820
7
Van Gogh, but make it clean 🌻 Bring your imagination to life with Luna Pro’s 1” 8K sensor and Leica lens. 📷 Insta360 Luna Pro #Insta360 #Insta360LunaPro #gimbalcamera
Instagram2026-09-113.3M122.9K149
8
GRAVITY: OFF. 360° Slow-Mo: ON! 🚀| Insta360 X6
YouTube2026-09-012.3M5.3K25
9
Saved $100,000 on a snow car with this trick! 💵🚗| Insta360 GO Ultra
YouTube2026-09-142.1M4.1K25
10
🚨 GIVEAWAY 🎁 Win an Insta360 Luna Pro Standard Bundle. Featuring a Leica lens with a 1" sensor, 8K Dolby Vision, 4K30fps Vertical Video, and up to 4× HighRes Zoom. How to enter: - Tag 2 friends - Follow @insta360_official - Like this post Good luck! 📷 Insta360 Luna Pro #Insta360 #Insta360LunaPro #GimbalCamera #Giveaway
TikTok2026-09-102M4.7K620

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