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September 2026 · Brand profile
Ulefone

Ulefone

Smartphones
Score71.7
3C Consumer Electronics Brand Rankings rank#13
Smartphones rank#3

About the brand

Ulefone mainly develops rugged smartphones and durable tablets, targeting consumers in outdoor sports, engineering work, and those needing long battery life. The product portfolio includes various configurations for protection, imaging, and professional functions, sold through the international official website and distribution channels, with accessories and after-sales support provided; the establishment dates of the brand and the manufacturing entity need to be distinguished.

Official site
www.ulefone.com ↗
Founded
2014
Headquarters
Shenzhen, China
Official accounts
About the brandwww.ulefone.com

About the brand

Ulefone mainly develops rugged smartphones and durable tablets, targeting consumers in outdoor sports, engineering work, and those needing long battery life. The product portfolio includes various configurations for protection, imaging, and professional functions, sold through the international official website and distribution channels, with accessories and after-sales support provided; the establishment dates of the brand and the manufacturing entity need to be distinguished.

Official site
www.ulefone.com ↗
Founded
2014
Headquarters
Shenzhen, China
Official accounts
Exposure1.1M
Followers1.6M
Engagement3.38%
Active weeks5 wk
Viral content share27.55%

Exposure by platform

Facebook carries 64.34% of exposure

7-day exposure, by platform

Facebook
64.34%
Instagram
19.24%
TikTok
11.52%
X
2.7%
YouTube
2.2%

Engagement rate by platform

Instagram has the highest engagement at 3.65%

How sticky the same brand's content is on each platform

Score and rank trend

First issue: the trend appears from the next issue

71.7Rank #13

Ways people engaged

Of 38.7K interactions, 93% were likes.

Likes, comments, shares and saves

5-week publishing heatmap

Each cell is the number of posts that week on that platform; darker means more. Column headers show the week's start date; the last column ends on the data cutoff

YouTube
TikTok
Instagram
Facebook
X
W1 · Sep 1
2
0
8
10
8
W2 · Sep 8
3
2
6
8
6
W3 · Sep 15
1
1
7
8
8
W4 · Sep 22
1
1
5
5
4
W5 · Sep 29
2
1
2
3
2
LowHigh
W1Sep 1
W2Sep 8
W3Sep 15
W4Sep 22
W5Sep 29
YouTube
2
3
1
1
2
TikTok
0
2
1
1
1
Instagram
8
6
7
5
2
Facebook
10
8
8
5
3
X
8
6
8
4
2
LowHigh

Top 10 posts by exposure

All platforms combined, sorted by exposure · click a title to open the original

  1. 1Facebook
    RugOne Xsnap 7 Pro is now live on Kickstarter! 📸 Discover the world’s first modular action-cam rugged phone, featuring a detachable action camera for a whole new perspective. Back us now: https://www.kickstarter.com/projects/rugone/rugone-xsnap-7-pro-rugged-phone-detachable-action-camera #Ulefone #RugOne #RugOneXsnap7Pro #Xsnap7Pro #Kickstarter
    Facebook2026-09-07Exposure 135.9KLikes 4.6K
  2. 2Facebook
    RugOne Xsnap 7 Pro is ready for a weekend outdoors. 🌿 Hit the trail, enjoy the view, and capture your favorite moments with the detachable Xsnap Go action camera. Back the Xsnap 7 Pro on Kickstarter now! Early-bird pricing from US$899 🔗 https://www.kickstarter.com/projects/rugone/rugone-xsnap-7-pro-rugged-phone-detachable-action-camera #Ulefone #RugOne #RugOneXsnap7Pro #Xsnap7Pro #Kickstarter
    Facebook2026-09-12Exposure 132KLikes 4.7K
  3. 3TikTok
    Just taking my Armor 24 Pro for a swim. 🐟 #ulefone #ulefonearmor24 #armor24
    TikTok2026-09-24Exposure 61KLikes 507
  4. 4Facebook
    Explore the key features of the detachable action-camera rugged phone #RugOneXsnap7Pro at a glance. 📸 RugOne Now live on Kickstarter! Grab your Early Bird deal from US$899 Back now: https://www.kickstarter.com/projects/rugone/rugone-xsnap-7-pro-rugged-phone-detachable-action-camera #Ulefone #RugOne #Xsnap7Pro #Kickstarter
    Facebook2026-09-09Exposure 47.9KLikes 1.6K
  5. 5Facebook
    Built to break boundaries. Now recognized at IFA. 🏆 The RugOne Xsnap 7 Pro has won the IFA Innovation Award 2026! ✨ Its bold modular action-camera design pushes rugged mobile technology into new territory. Congratulations, RugOne! #Ulefone #RugOne #RugOneXsnap7Pro #IFA2026 #IFAInnovationAward
    Facebook2026-09-02Exposure 37.4KLikes 1.2K
  6. 6Facebook
    Armor 24 Pro just became everyone’s power bank. 🔋 Can its 22,000mAh battery handle 5 devices at once? #Ulefone #UlefoneArmor24Pro #UlefoneArmor24 #Armor24
    Facebook2026-09-10Exposure 33.1KLikes 1.1K
  7. 7Facebook
    New Armor phones, up close at IFA 2026! Get a first look at the upcoming Ulefone Armor 35 Pro and Armor X17 Series, on display in Berlin. Thanks to everyone who stopped by to explore what’s next! Which one would you like to see more of? 👀 #Ulefone #UlefoneArmor35Pro #UlefoneArmorX17Series #IFA2026
    Facebook2026-09-06Exposure 32.2KLikes 1.1K
  8. 8Instagram
    RugOne Xsnap 7 Pro is now live on Kickstarter! 📸 Discover the world’s first modular action-cam rugged phone, featuring a detachable action camera for a whole new perspective. Back us now: [link in bio] #Ulefone #RugOne #RugOneXsnap7Pro #Xsnap7Pro #Kickstarter
    Instagram2026-09-07Exposure 30.6KLikes 1.1K
  9. 9Facebook
    RugOne Xsnap 7 Pro, up close at IFA 2026! Detach the Xsnap Go action camera, mount it your way, and capture your adventures hands-free. Back the Xsnap 7 Pro on Kickstarter now! Early-bird pricing from US$899 🔗 https://www.kickstarter.com/projects/rugone/rugone-xsnap-7-pro-rugged-phone-detachable-action-camera *Mounting accessories shown are sold separately. #Ulefone #RugOne #RugOneXsnap7Pro #Xsnap7Pro #Kickstarter #IFA2026
    Facebook2026-09-08Exposure 30KLikes 926
  10. 10Instagram
    Introducing RugOne Xsnap 7 Pro, the world’s first modular action-cam rugged phone. Detach. Snap. Go. rugone.official 🎥 Detachable action camera 📸 50MP OIS main camera + 64MP night vision ⚡ MediaTek Dimensity 8400 5G, 12GB RAM + 512GB ROM 🔋 9,300mAh battery ✨ 6.67-inch 1.5K AMOLED display #Ulefone #RugOne #RugOneXsnap7Pro #Xsnap7Pro #RuggedPhone
    Instagram2026-09-05Exposure 27.2KLikes 951
Top 10 posts by exposure
#PostPlatformPublishedExposureLikesComments
1
RugOne Xsnap 7 Pro is now live on Kickstarter! 📸 Discover the world’s first modular action-cam rugged phone, featuring a detachable action camera for a whole new perspective. Back us now: https://www.kickstarter.com/projects/rugone/rugone-xsnap-7-pro-rugged-phone-detachable-action-camera #Ulefone #RugOne #RugOneXsnap7Pro #Xsnap7Pro #Kickstarter
Facebook2026-09-07135.9K4.6K187
2
RugOne Xsnap 7 Pro is ready for a weekend outdoors. 🌿 Hit the trail, enjoy the view, and capture your favorite moments with the detachable Xsnap Go action camera. Back the Xsnap 7 Pro on Kickstarter now! Early-bird pricing from US$899 🔗 https://www.kickstarter.com/projects/rugone/rugone-xsnap-7-pro-rugged-phone-detachable-action-camera #Ulefone #RugOne #RugOneXsnap7Pro #Xsnap7Pro #Kickstarter
Facebook2026-09-12132K4.7K87
3
Just taking my Armor 24 Pro for a swim. 🐟 #ulefone #ulefonearmor24 #armor24
TikTok2026-09-2461K5077
4
Explore the key features of the detachable action-camera rugged phone #RugOneXsnap7Pro at a glance. 📸 RugOne Now live on Kickstarter! Grab your Early Bird deal from US$899 Back now: https://www.kickstarter.com/projects/rugone/rugone-xsnap-7-pro-rugged-phone-detachable-action-camera #Ulefone #RugOne #Xsnap7Pro #Kickstarter
Facebook2026-09-0947.9K1.6K82
5
Built to break boundaries. Now recognized at IFA. 🏆 The RugOne Xsnap 7 Pro has won the IFA Innovation Award 2026! ✨ Its bold modular action-camera design pushes rugged mobile technology into new territory. Congratulations, RugOne! #Ulefone #RugOne #RugOneXsnap7Pro #IFA2026 #IFAInnovationAward
Facebook2026-09-0237.4K1.2K49
6
Armor 24 Pro just became everyone’s power bank. 🔋 Can its 22,000mAh battery handle 5 devices at once? #Ulefone #UlefoneArmor24Pro #UlefoneArmor24 #Armor24
Facebook2026-09-1033.1K1.1K32
7
New Armor phones, up close at IFA 2026! Get a first look at the upcoming Ulefone Armor 35 Pro and Armor X17 Series, on display in Berlin. Thanks to everyone who stopped by to explore what’s next! Which one would you like to see more of? 👀 #Ulefone #UlefoneArmor35Pro #UlefoneArmorX17Series #IFA2026
Facebook2026-09-0632.2K1.1K42
8
RugOne Xsnap 7 Pro is now live on Kickstarter! 📸 Discover the world’s first modular action-cam rugged phone, featuring a detachable action camera for a whole new perspective. Back us now: [link in bio] #Ulefone #RugOne #RugOneXsnap7Pro #Xsnap7Pro #Kickstarter
Instagram2026-09-0730.6K1.1K38
9
RugOne Xsnap 7 Pro, up close at IFA 2026! Detach the Xsnap Go action camera, mount it your way, and capture your adventures hands-free. Back the Xsnap 7 Pro on Kickstarter now! Early-bird pricing from US$899 🔗 https://www.kickstarter.com/projects/rugone/rugone-xsnap-7-pro-rugged-phone-detachable-action-camera *Mounting accessories shown are sold separately. #Ulefone #RugOne #RugOneXsnap7Pro #Xsnap7Pro #Kickstarter #IFA2026
Facebook2026-09-0830K92665
10
Introducing RugOne Xsnap 7 Pro, the world’s first modular action-cam rugged phone. Detach. Snap. Go. rugone.official 🎥 Detachable action camera 📸 50MP OIS main camera + 64MP night vision ⚡ MediaTek Dimensity 8400 5G, 12GB RAM + 512GB ROM 🔋 9,300mAh battery ✨ 6.67-inch 1.5K AMOLED display #Ulefone #RugOne #RugOneXsnap7Pro #Xsnap7Pro #RuggedPhone
Instagram2026-09-0527.2K95136

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