xTool
About the brandwww.xtool.com
About the brand
xTool primarily provides desktop laser engraving, cutting, and related creative equipment, targeting hobbyists, designers, and small businesses to help users create personalized physical items. The brand conducts global sales by combining hardware, software, and material applications; the year of the independent brand launch and the history of the predecessor company of Makeblock need to be understood separately.
- Official site
- www.xtool.com ↗
- Founded
- 2021
- Headquarters
- Shenzhen, China
- Official accounts
Exposure by platform
YouTube carries 49.72% of exposure
7-day exposure, by platform
- YouTube
- 49.72%
- 27.24%
- 12.13%
- TikTok
- 10.26%
- X
- 0.64%
Engagement rate by platform
Instagram has the highest engagement at 3.59%
How sticky the same brand's content is on each platform
Score and rank trend
First issue: the trend appears from the next issue
Ways people engaged
Of 30K interactions, 89% were likes.
Likes, comments, shares and saves
5-week publishing heatmap
Each cell is the number of posts that week on that platform; darker means more. Column headers show the week's start date; the last column ends on the data cutoff
Top 10 posts by exposure
All platforms combined, sorted by exposure · click a title to open the original
- 1How This Hat Designer Scaled Custom Orders with xTool P3YouTube2026-09-15Exposure 118.3KLikes 46
- 2How to Make Custom Stained Glass | xTool P3 + O1 Omni PrinterYouTube2026-09-01Exposure 94.4KLikes 132
- 3
- 4How to Custom Pizza Menu with xTool M2YouTube2026-09-17Exposure 77KLikes 586
- 5
- 6xTool O1 Omni Printer | Print Your Shoe DesignYouTube2026-09-12Exposure 59.5KLikes 438
- 7How The Coleman Twinz Grew Their Custom Business with xTool P3YouTube2026-09-22Exposure 58.1KLikes 22
- 8Calling All Creators! ✨Be first to try our new crafting magic. A NEW CUTTING MACHINE is coming soon to the xTool family, and we want YOU to be among the very first to try it! We are officially recruiting a select group of Experience Officers to test out our latest innovation before it hits the market. 👇 Fill out the form below to apply(link in the bio) #xtoolInstagram2026-09-13Exposure 51.7KLikes 1.6K
- 9Behind X1 | Building One Machine for Everything Was Harder Than We ThoughtYouTube2026-09-25Exposure 42.2KLikes 232
- 10What We Can’t Make | xToolYouTube2026-09-18Exposure 40KLikes 45
| # | Post | Platform | Published | Exposure | Likes | Comments |
|---|---|---|---|---|---|---|
| 1 | | 2026-09-15 | 118.3K | 46 | 3 | |
| 2 | | 2026-09-01 | 94.4K | 132 | 11 | |
| 3 | | 2026-09-12 | 92.2K | 3.2K | 151 | |
| 4 | | 2026-09-17 | 77K | 586 | 6 | |
| 5 | | 2026-09-12 | 65.5K | 2K | 98 | |
| 6 | | 2026-09-12 | 59.5K | 438 | 28 | |
| 7 | | 2026-09-22 | 58.1K | 22 | 6 | |
| 8 | | 2026-09-13 | 51.7K | 1.6K | 194 | |
| 9 | | 2026-09-25 | 42.2K | 232 | 18 | |
| 10 | | 2026-09-18 | 40K | 45 | 4 |
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