TikTok carries 80.55% of exposure
30-day exposure, by platform
Facebook has the highest engagement at 3.72%
How sticky the same brand's content is on each platform
First issue: the trend appears from the next issue
Of 145K interactions, 97% were likes.
Likes, comments, shares and saves
Each cell is the number of posts that week on that platform; darker means more. Column headers show the week's start date; the last column ends on the data cutoff
All platforms combined, sorted by exposure · click a title to open the original


| # | Post | Platform | Published | Exposure | Likes | Comments |
|---|---|---|---|---|---|---|
| 1 | 2026-09-03 | 2.3M | 5.2K | 12 | ||
| 2 | 2026-09-03 | 2.1M | 4.4K | 12 | ||
| 3 | 2026-09-03 | 1.3M | 2.4K | 7 | ||
| 4 | 2026-09-03 | 1.2M | 2.8K | 13 | ||
| 5 | 2026-09-06 | 1M | 3.3K | 13 | ||
| 6 | 2026-09-07 | 1M | 15K | 19 | ||
| 7 | 2026-09-09 | 923.4K | 34K | 82 | ||
| 8 | 2026-09-04 | 681.1K | 1.6K | 8 | ||
| 9 | 2026-09-03 | 616.9K | 1.2K | 3 | ||
| 10 | 2026-09-07 | 400.4K | 14.8K | 29 |
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