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Digital accessories Top 10
Scores are normalized within the category and are not directly comparable with the industry ranking. ESR leads with 77.2, 1.5 points ahead of UGREEN; this category's exposure is concentrated on TikTok.
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Digital accessories Top 10
Arrows vs. previous issue · all page data is public
- 1
- Followers
- 380.2K
- Follower growth rate
- 1.89%
- Exposure
- 12.5M
- Engagement
- 2.48%
- Posts
- 309
- Viral share
- 22.69%
- 2
- Followers
- 2.5M
- Follower growth rate
- 0.25%
- Exposure
- 9.3M
- Engagement
- 1.78%
- Posts
- 250
- Viral share
- 26.74%
- 3
- Followers
- 226.9K
- Follower growth rate
- 0.63%
- Exposure
- 1.8M
- Engagement
- 2.95%
- Posts
- 119
- Viral share
- 32.76%
- 4
- Followers
- 128.7K
- Follower growth rate
- 1.85%
- Exposure
- 13.9M
- Engagement
- 1.02%
- Posts
- 97
- Viral share
- 34.94%
- 5
- Followers
- 1.1M
- Follower growth rate
- 0.46%
- Exposure
- 1.3M
- Engagement
- 1.62%
- Posts
- 48
- Viral share
- 16.67%
- 6
- Followers
- 421.4K
- Follower growth rate
- 0.76%
- Exposure
- 163.6K
- Engagement
- 3.35%
- Posts
- 95
- Viral share
- 25.26%
- 7
- Followers
- 688.9K
- Follower growth rate
- 0.17%
- Exposure
- 579.6K
- Engagement
- 2.95%
- Posts
- 204
- Viral share
- 17.96%
- 8
- Followers
- 513.5K
- Follower growth rate
- 0.18%
- Exposure
- 527.9K
- Engagement
- 3.27%
- Posts
- 138
- Viral share
- 18.12%
- 9
- Followers
- 216.5K
- Follower growth rate
- 0.45%
- Exposure
- 283.9K
- Engagement
- 1.83%
- Posts
- 150
- Viral share
- 23.02%
- 10
- Followers
- 810K
- Follower growth rate
- 0.27%
- Exposure
- 312.1K
- Engagement
- 2.63%
- Posts
- 100
- Viral share
- 13.00%
| Rank | Brand | Score | Platforms | Followers | Follower growth rate | Exposure | Engagement | Posts | Viral share |
|---|---|---|---|---|---|---|---|---|---|
1 |  ESRDigital accessories | 77.2 | | 380.2K | 1.89% | 12.5M | 2.48% | 309 | 22.69% |
2 |  UGREENDigital accessories | 75.8 | | 2.5M | 0.25% | 9.3M | 1.78% | 250 | 26.74% |
3 |  PITAKADigital accessories | 73.6 | | 226.9K | 0.63% | 1.8M | 2.95% | 119 | 32.76% |
4 |  RayNeoDigital accessories | 66.1 | | 128.7K | 1.85% | 13.9M | 1.02% | 97 | 34.94% |
5 |  AnkerDigital accessories | 64.1 | | 1.1M | 0.46% | 1.3M | 1.62% | 48 | 16.67% |
6 |  ZendureDigital accessories | 62.9 | | 421.4K | 0.76% | 163.6K | 3.35% | 95 | 25.26% |
7 |  BaseusDigital accessories | 61.7 | | 688.9K | 0.17% | 579.6K | 2.95% | 204 | 17.96% |
8 |  EcoFlowDigital accessories | 61.6 | | 513.5K | 0.18% | 527.9K | 3.27% | 138 | 18.12% |
9 |  BLUETTIDigital accessories | 60.0 | | 216.5K | 0.45% | 283.9K | 1.83% | 150 | 23.02% |
10 |  JackeryDigital accessories | 58.4 | | 810K | 0.27% | 312.1K | 2.63% | 100 | 13.00% |
Brand × platform heatmap
Darker cells mean more posts by this brand on that platform this period; a grey 0 means no posts
Exposure share within the category
RayNeo carries 32.62% of exposure
Share of 30-day exposure across category brands
RayNeo 32.62%ESR 29.38%UGREEN 21.93%PITAKA 4.35%Anker 3.17%Rokid 2.52%Baseus 1.36%EcoFlow 1.24%Jackery 0.73%BLUETTI 0.67%Other brands 2.01%
Engagement rate by brand
Median engagement 2.63%; 12 brands above it
Interactions / exposure, 30 days