October 2026

SocialEcho Influence Rankings China Edition · Automotive Overseas Brand Rankings

Based on social media data from a common reporting period, these rankings assess automotive brands in international markets across audience size and growth, content activity, reach, engagement, and popular posts. They offer a view of the brands' social media influence to support brand benchmarking and industry insights.

Data through Oct 31Brands ranked 20Brands tracked 206Platforms 5—Next update Nov 30

Industry Top 20

Score = 6 weighted metrics, normalized within the industry

1
XPENGPassenger vehicles90.1
Followers
2.7M
Follower growth rate
1.87%
Exposure
197.9M
Engagement
0.22%
Posts
439
Viral share
43.51%
2
AITOPassenger vehicles88.3
Followers
1.1M
Follower growth rate
7.02%
Exposure
8.1M
Engagement
0.43%
Posts
84
Viral share
23.81%
3
smart automobilePassenger vehicles87.0
Followers
2.8M
Follower growth rate
1.19%
Exposure
25.5M
Engagement
0.31%
Posts
139
Viral share
29.41%
4
OmodaPassenger vehicles86.7
Followers
1.3M
Follower growth rate
2.44%
Exposure
771.5K
Engagement
3.49%
Posts
52
Viral share
1.92%
5
GeelyPassenger vehicles85.8
Followers
1.5M
Follower growth rate
0.75%
Exposure
6.1M
Engagement
2.25%
Posts
260
Viral share
27.31%
6
CarlinkitAutomotive electronics85.8
Followers
54K
Follower growth rate
15.84%
Exposure
2.7M
Engagement
1.99%
Posts
30
Viral share
34.48%
7
DFSKPassenger vehicles85.7
Followers
1.1M
Follower growth rate
6.21%
Exposure
2.2M
Engagement
0.20%
Posts
34
Viral share
17.65%
8
PolestarPassenger vehicles85.3
Followers
1.8M
Follower growth rate
0.83%
Exposure
4.1M
Engagement
1.26%
Posts
58
Viral share
34.48%
9
PirelliAutomotive tires85.3
Followers
760.3K
Follower growth rate
1.70%
Exposure
3.3M
Engagement
1.50%
Posts
45
Viral share
24.44%
10
LAUNCH TechAutomotive electronics84.5
Followers
1M
Follower growth rate
1.49%
Exposure
16.9M
Engagement
0.19%
Posts
82
Viral share
47.56%
11
ROX MotorPassenger vehicles83.9
Followers
712.3K
Follower growth rate
1.76%
Exposure
138.2K
Engagement
3.42%
Posts
34
Viral share
23.53%
12
LASFITAutomotive electronics83.5
Followers
83.9K
Follower growth rate
2.28%
Exposure
3.6M
Engagement
0.70%
Posts
132
Viral share
33.33%
13
VoyahPassenger vehicles83.2
Followers
25.6K
Follower growth rate
101.77%
Exposure
332.4K
Engagement
1.79%
Posts
73
Viral share
36.99%
14
BYDPassenger vehicles83.2
Followers
1.5M
Follower growth rate
0.72%
Exposure
339.4K
Engagement
3.03%
Posts
34
Viral share
14.71%
15
LotusPassenger vehicles82.4
Followers
1.6M
Follower growth rate
0.16%
Exposure
1.2M
Engagement
3.49%
Posts
23
Viral share
40.91%
16
OBDSTARAutomotive electronics81.8
Followers
44.6K
Follower growth rate
5.62%
Exposure
117.2K
Engagement
3.25%
Posts
75
Viral share
21.33%
17
DDPAIAutomotive electronics80.6
Followers
305.2K
Follower growth rate
2.11%
Exposure
104.7K
Engagement
1.86%
Posts
54
Viral share
16.98%
18
REDTIGERAutomotive electronics80.2
Followers
145.2K
Follower growth rate
1.28%
Exposure
233.1K
Engagement
4.30%
Posts
60
Viral share
13.56%
19
KaiyiPassenger vehicles79.8
Followers
621.8K
Follower growth rate
1.17%
Exposure
5M
Engagement
0.22%
Posts
57
Viral share
24.56%
20
JMCCommercial vehicles79.3
Followers
109.3K
Follower growth rate
7.90%
Exposure
194.1K
Engagement
0.06%
Posts
9
Viral share
33.33%

Industry Top 20
Rank	Brand	Score	Followers	Follower growth rate	Exposure	Engagement	Posts	Viral share
1	XPENGPassenger vehicles	90.1	2.7M	1.87%	197.9M	0.22%	439	43.51%
2	AITOPassenger vehicles	88.3	1.1M	7.02%	8.1M	0.43%	84	23.81%
3	smart automobilePassenger vehicles	87.0	2.8M	1.19%	25.5M	0.31%	139	29.41%
4	OmodaPassenger vehicles	86.7	1.3M	2.44%	771.5K	3.49%	52	1.92%
5	GeelyPassenger vehicles	85.8	1.5M	0.75%	6.1M	2.25%	260	27.31%
6	CarlinkitAutomotive electronics	85.8	54K	15.84%	2.7M	1.99%	30	34.48%
7	DFSKPassenger vehicles	85.7	1.1M	6.21%	2.2M	0.20%	34	17.65%
8	PolestarPassenger vehicles	85.3	1.8M	0.83%	4.1M	1.26%	58	34.48%
9	PirelliAutomotive tires	85.3	760.3K	1.70%	3.3M	1.50%	45	24.44%
10	LAUNCH TechAutomotive electronics	84.5	1M	1.49%	16.9M	0.19%	82	47.56%
11	ROX MotorPassenger vehicles	83.9	712.3K	1.76%	138.2K	3.42%	34	23.53%
12	LASFITAutomotive electronics	83.5	83.9K	2.28%	3.6M	0.70%	132	33.33%
13	VoyahPassenger vehicles	83.2	25.6K	101.77%	332.4K	1.79%	73	36.99%
14	BYDPassenger vehicles	83.2	1.5M	0.72%	339.4K	3.03%	34	14.71%
15	LotusPassenger vehicles	82.4	1.6M	0.16%	1.2M	3.49%	23	40.91%
16	OBDSTARAutomotive electronics	81.8	44.6K	5.62%	117.2K	3.25%	75	21.33%
17	DDPAIAutomotive electronics	80.6	305.2K	2.11%	104.7K	1.86%	54	16.98%
18	REDTIGERAutomotive electronics	80.2	145.2K	1.28%	233.1K	4.30%	60	13.56%
19	KaiyiPassenger vehicles	79.8	621.8K	1.17%	5M	0.22%	57	24.56%
20	JMCCommercial vehicles	79.3	109.3K	7.90%	194.1K	0.06%	9	33.33%

Passenger vehicles Commercial vehicles Automotive electronics Automotive tires Automotive parts

Where the industry's exposure lives

X carries 44.35% of exposure

Total exposure across ranked brands, by platform

322.8MTotal exposure

X: 44.35%
TikTok: 35.72%
YouTube: 12.19%
Facebook: 3.99%
Instagram: 3.75%

Category rankings

How the score works

Audience strength

Audience size: 15%
Follower growth: 20%

Content reach

Content activity: 10%
Content distribution: 25%
Viral potential: 10%

Engagement strength

Engagement performance: 20%

The SocialEcho overseas social media influence score is calculated out of 100 using public data from a brand's main official overseas social media accounts over the past 30 days. Data for the same brand across platforms is aggregated and compared with similar 3C brands. Account coverage is limited to the brand's main global official account (Global/Official) on each included platform, with at most one main account per platform. Regional, country, product-line, dealer and other affiliated accounts are excluded. If a brand has no unified main global account, its main international official account is selected using the brand's website, public platform identifiers and other verifiable information. The score comprises six dimensions: audience size (15%) reflects the brand's existing audience base; follower growth (20%) combines the growth rate and net follower gains to measure audience expansion; content activity (10%) combines publishing volume and consistency to reflect content investment; content distribution (25%) combines total views and median views per post to reflect overall reach and consistent distribution; engagement performance (20%) uses like, comment and share rates to reflect audience approval, discussion and active sharing; viral potential (10%) uses the proportion of viral posts to reflect the brand's ability to consistently produce widely distributed content. Dimension scores are combined using these weights to produce the brand's final overseas social media influence score.

Methodology →

Disclaimer

These rankings and related content are provided solely for industry research and reference on trends and do not constitute investment or business advice. Due to factors including public information sources, platform statistical rules and data updates, the data may be delayed, incomplete, revised or subject to individual discrepancies. SocialEcho makes no guarantee of its absolute accuracy, completeness, timeliness or continued availability and reserves the right to review, correct and update the related content.

Users should exercise independent judgment in conjunction with other information and assume the risks of using these rankings and related data. To the extent permitted by applicable law, SocialEcho shall not be liable for any compensation in connection with investment or business decisions made by users through the use of or reliance on these rankings, related data or analytical results, or for any resulting failed decisions, direct or indirect losses or other consequences.