October 2026

Automotive tires Top 10

Scores are normalized within the category and are not directly comparable with the industry ranking. Pirelli leads with 85.3, 15.1 points ahead of Kumho Tire; this category's exposure is concentrated on YouTube.

Data through Oct 31Brands in category 40Next update Nov 30

Automotive tires Top 10

Arrows vs. previous issue · all page data is public

1
PirelliAutomotive tires85.3
Followers
760.3K
Follower growth rate
1.70%
Exposure
3.3M
Engagement
1.50%
Posts
45
Viral share
24.44%
2
Kumho TireAutomotive tires70.2
Followers
27.7K
Follower growth rate
6.16%
Exposure
298.1K
Engagement
0.01%
Posts
10
Viral share
30.00%
3
Kenda TireAutomotive tires64.9
Followers
44.6K
Follower growth rate
0.04%
Exposure
12.7K
Engagement
3.54%
Posts
22
Viral share
18.18%
4
Linglong TireAutomotive tires62.7
Followers
53.6K
Follower growth rate
0.20%
Exposure
20.6K
Engagement
3.74%
Posts
24
Viral share
0.00%
5
SailunAutomotive tires61.5
Followers
8.9K
Follower growth rate
0.36%
Exposure
6K
Engagement
3.72%
Posts
15
Viral share
6.67%
6
Blackhawk TireAutomotive tires59.0
Followers
5K
Follower growth rate
0.76%
Exposure
6.3K
Engagement
3.54%
Posts
13
Viral share
0.00%
7
Westlake TiresAutomotive tires57.7
Followers
1.6K
Follower growth rate
1.57%
Exposure
3.3K
Engagement
3.71%
Posts
11
Viral share
0.00%
8
RoadX TiresAutomotive tires54.7
Followers
5.2K
Follower growth rate
0.25%
Exposure
2.2K
Engagement
3.76%
Posts
13
Viral share
7.69%
9
DelinteAutomotive tires54.5
Followers
10.3K
Follower growth rate
0.00%
Exposure
933
Engagement
2.89%
Posts
6
Viral share
16.67%
10
AustoneAutomotive tires40.9
Followers
198
Follower growth rate
0.00%
Exposure
133
Engagement
3.76%
Posts
1
Viral share
0.00%

Automotive tires Top 10
Rank	Brand	Score	Followers	Follower growth rate	Exposure	Engagement	Posts	Viral share
1	PirelliAutomotive tires	85.3	760.3K	1.70%	3.3M	1.50%	45	24.44%
2	Kumho TireAutomotive tires	70.2	27.7K	6.16%	298.1K	0.01%	10	30.00%
3	Kenda TireAutomotive tires	64.9	44.6K	0.04%	12.7K	3.54%	22	18.18%
4	Linglong TireAutomotive tires	62.7	53.6K	0.20%	20.6K	3.74%	24	0.00%
5	SailunAutomotive tires	61.5	8.9K	0.36%	6K	3.72%	15	6.67%
6	Blackhawk TireAutomotive tires	59.0	5K	0.76%	6.3K	3.54%	13	0.00%
7	Westlake TiresAutomotive tires	57.7	1.6K	1.57%	3.3K	3.71%	11	0.00%
8	RoadX TiresAutomotive tires	54.7	5.2K	0.25%	2.2K	3.76%	13	7.69%
9	DelinteAutomotive tires	54.5	10.3K	0.00%	933	2.89%	6	16.67%
10	AustoneAutomotive tires	40.9	198	0.00%	133	3.76%	1	0.00%

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Brand × platform heatmap

Darker cells mean more posts by this brand on that platform this period; a grey 0 means no posts

YouTube

TikTok

Instagram

Facebook

Threads

LowHigh

Exposure share within the category

Pirelli carries 90.45% of exposure

Share of 31-day exposure across category brands

Pirelli 90.45%Kumho Tire 8.12%Linglong Tire 0.56%Kenda Tire 0.35%Blackhawk Tire 0.17%Sailun 0.16%Westlake Tires 0.09%RoadX Tires 0.06%Delinte 0.03%Austone 0.00%Other brands 0.00%

Engagement rate by brand

Median engagement 0.00%; 11 brands above it

Interactions / exposure, 31 days

Full ranking data

Every Automotive Overseas Brand Rankings brand this issue (beyond the Top 20), 19 metrics, weekly series and viral post lists, delivered as Excel.

Category rankings

How the score works

Audience strength

Audience size: 15%
Follower growth: 20%

Content reach

Content activity: 10%
Content distribution: 25%
Viral potential: 10%

Engagement strength

Engagement performance: 20%

The SocialEcho overseas social media influence score is calculated out of 100 using public data from a brand's main official overseas social media accounts over the past 30 days. Data for the same brand across platforms is aggregated and compared with similar 3C brands. Account coverage is limited to the brand's main global official account (Global/Official) on each included platform, with at most one main account per platform. Regional, country, product-line, dealer and other affiliated accounts are excluded. If a brand has no unified main global account, its main international official account is selected using the brand's website, public platform identifiers and other verifiable information. The score comprises six dimensions: audience size (15%) reflects the brand's existing audience base; follower growth (20%) combines the growth rate and net follower gains to measure audience expansion; content activity (10%) combines publishing volume and consistency to reflect content investment; content distribution (25%) combines total views and median views per post to reflect overall reach and consistent distribution; engagement performance (20%) uses like, comment and share rates to reflect audience approval, discussion and active sharing; viral potential (10%) uses the proportion of viral posts to reflect the brand's ability to consistently produce widely distributed content. Dimension scores are combined using these weights to produce the brand's final overseas social media influence score.

Methodology →

October 2026

Automotive tires Top 10

Data through Oct 31Brands in category 40Next update Nov 30