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TikTok carries 95.08% of exposure
31-day exposure, by platform
Instagram has the highest engagement at 3.39%
How sticky the same brand's content is on each platform
First issue: the trend appears from the next issue
Of 30.5K interactions, 93% were likes.
Likes, comments, shares and saves
Each cell is the number of posts that week on that platform; darker means more. Column headers show the week's start date; the last column ends on the data cutoff
All platforms combined, sorted by exposure · click a title to open the original




| # | Post | Platform | Published | Exposure | Likes | Comments |
|---|---|---|---|---|---|---|
| 1 | 2026-10-06 | 2.2M | 9.4K | 26 | ||
| 2 | 2026-10-06 | 2M | 13.3K | 104 | ||
| 3 | 2026-10-06 | 442.2K | 1.6K | 23 | ||
| 4 | 2026-10-21 | 317.5K | 2.5K | 35 | ||
| 5 | 2026-10-09 | 216.4K | 494 | 3 | ||
| 6 | 2026-10-12 | 214.6K | 346 | 1 | ||
| 7 | 2026-10-08 | 64.3K | 11 | 0 | ||
| 8 | 2026-10-06 | 61.6K | 43 | 5 | ||
| 9 | 2026-10-25 | 22.4K | 15 | 0 | ||
| 10 | 2026-10-24 | 11.7K | 11 | 0 |
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