October 2026

SocialEcho Influence Rankings China Edition · Home and Living Overseas Brand Rankings

Based on social media data from a common reporting period, these rankings assess home appliance and home furnishing brands in international markets across audience size and growth, content activity, reach, engagement, and popular posts. They offer a view of the brands' social media influence to support brand benchmarking and industry insights.

Data through Oct 31Brands ranked 20Brands tracked 209Platforms 6—Next update Nov 30

Industry Top 20

Score = 6 weighted metrics, normalized within the industry

1
WavytalkPersonal care appliances83.8
Followers
839.8K
Follower growth rate
1.98%
Exposure
11.7M
Engagement
0.46%
Posts
141
Viral share
37.50%
2
TYMOPersonal care appliances83.0
Followers
513.8K
Follower growth rate
1.92%
Exposure
3.4M
Engagement
3.72%
Posts
114
Viral share
27.78%
3
SONOFFSmart home82.1
Followers
319.2K
Follower growth rate
3.04%
Exposure
5.9M
Engagement
0.54%
Posts
212
Viral share
26.54%
4
SIHOOFurniture and textiles82.0
Followers
289.7K
Follower growth rate
4.07%
Exposure
545.8K
Engagement
2.06%
Posts
83
Viral share
30.12%
5
GoveeLighting81.7
Followers
1.1M
Follower growth rate
1.57%
Exposure
2.2M
Engagement
1.24%
Posts
117
Viral share
17.95%
6
GREEHome appliances81.0
Followers
268K
Follower growth rate
1.02%
Exposure
245.4K
Engagement
3.55%
Posts
38
Viral share
26.32%
7
OneisallPet home81.0
Followers
125.1K
Follower growth rate
5.32%
Exposure
558K
Engagement
3.68%
Posts
55
Viral share
29.09%
8
RoborockCleaning appliances80.9
Followers
1M
Follower growth rate
0.60%
Exposure
474.8K
Engagement
2.44%
Posts
84
Viral share
25.93%
9
MHW-3BOMBERKitchen and bath80.6
Followers
155K
Follower growth rate
1.85%
Exposure
271.6K
Engagement
3.69%
Posts
55
Viral share
41.82%
10
AqaraSmart home80.3
Followers
114.7K
Follower growth rate
1.30%
Exposure
553.2K
Engagement
2.33%
Posts
141
Viral share
28.06%
11
ReolinkSmart home80.3
Followers
347.1K
Follower growth rate
1.92%
Exposure
227.7K
Engagement
2.25%
Posts
129
Viral share
15.63%
12
TribesignsFurniture and textiles80.0
Followers
918.5K
Follower growth rate
4.73%
Exposure
5.7M
Engagement
0.51%
Posts
105
Viral share
13.46%
13
MideaHome appliances80.0
Followers
6.4M
Follower growth rate
1.04%
Exposure
116.4M
Engagement
1.01%
Posts
32
Viral share
25.00%
14
OPPLELighting79.9
Followers
1.1M
Follower growth rate
0.71%
Exposure
3.8M
Engagement
3.74%
Posts
19
Viral share
42.11%
15
EZVIZSmart home78.0
Followers
408.6K
Follower growth rate
1.13%
Exposure
78.6K
Engagement
3.38%
Posts
18
Viral share
16.67%
16
DreameCleaning appliances77.9
Followers
534.7K
Follower growth rate
1.03%
Exposure
338.3K
Engagement
1.48%
Posts
138
Viral share
18.12%
17
CostwayFurniture and textiles77.6
Followers
244.7K
Follower growth rate
1.33%
Exposure
199.9K
Engagement
1.87%
Posts
113
Viral share
15.60%
18
IMOUSmart home77.6
Followers
735.6K
Follower growth rate
0.72%
Exposure
66.1K
Engagement
3.52%
Posts
19
Viral share
26.32%
19
DreoHome appliances77.5
Followers
83.5K
Follower growth rate
5.74%
Exposure
1.2M
Engagement
0.42%
Posts
108
Viral share
30.56%
20
DXRacerFurniture and textiles77.3
Followers
1.3M
Follower growth rate
0.05%
Exposure
135.3K
Engagement
2.98%
Posts
75
Viral share
29.33%

Industry Top 20
Rank	Brand	Score	Followers	Follower growth rate	Exposure	Engagement	Posts	Viral share
1	WavytalkPersonal care appliances	83.8	839.8K	1.98%	11.7M	0.46%	141	37.50%
2	TYMOPersonal care appliances	83.0	513.8K	1.92%	3.4M	3.72%	114	27.78%
3	SONOFFSmart home	82.1	319.2K	3.04%	5.9M	0.54%	212	26.54%
4	SIHOOFurniture and textiles	82.0	289.7K	4.07%	545.8K	2.06%	83	30.12%
5	GoveeLighting	81.7	1.1M	1.57%	2.2M	1.24%	117	17.95%
6	GREEHome appliances	81.0	268K	1.02%	245.4K	3.55%	38	26.32%
7	OneisallPet home	81.0	125.1K	5.32%	558K	3.68%	55	29.09%
8	RoborockCleaning appliances	80.9	1M	0.60%	474.8K	2.44%	84	25.93%
9	MHW-3BOMBERKitchen and bath	80.6	155K	1.85%	271.6K	3.69%	55	41.82%
10	AqaraSmart home	80.3	114.7K	1.30%	553.2K	2.33%	141	28.06%
11	ReolinkSmart home	80.3	347.1K	1.92%	227.7K	2.25%	129	15.63%
12	TribesignsFurniture and textiles	80.0	918.5K	4.73%	5.7M	0.51%	105	13.46%
13	MideaHome appliances	80.0	6.4M	1.04%	116.4M	1.01%	32	25.00%
14	OPPLELighting	79.9	1.1M	0.71%	3.8M	3.74%	19	42.11%
15	EZVIZSmart home	78.0	408.6K	1.13%	78.6K	3.38%	18	16.67%
16	DreameCleaning appliances	77.9	534.7K	1.03%	338.3K	1.48%	138	18.12%
17	CostwayFurniture and textiles	77.6	244.7K	1.33%	199.9K	1.87%	113	15.60%
18	IMOUSmart home	77.6	735.6K	0.72%	66.1K	3.52%	19	26.32%
19	DreoHome appliances	77.5	83.5K	5.74%	1.2M	0.42%	108	30.56%
20	DXRacerFurniture and textiles	77.3	1.3M	0.05%	135.3K	2.98%	75	29.33%

Personal care appliances Kitchen and bath Pet home Furniture and textiles Home appliances Garden equipment Smart home Cleaning appliances Lighting

Where the industry's exposure lives

YouTube carries 56.76% of exposure

Total exposure across ranked brands, by platform

195MTotal exposure

YouTube: 56.76%
TikTok: 19.58%
Facebook: 17.08%
Instagram: 5.21%
X: 1.38%
Threads: 0.00%

Category rankings

How the score works

Audience strength

Audience size: 15%
Follower growth: 20%

Content reach

Content activity: 10%
Content distribution: 25%
Viral potential: 10%

Engagement strength

Engagement performance: 20%

The SocialEcho overseas social media influence score is calculated out of 100 using public data from a brand's main official overseas social media accounts over the past 30 days. Data for the same brand across platforms is aggregated and compared with similar 3C brands. Account coverage is limited to the brand's main global official account (Global/Official) on each included platform, with at most one main account per platform. Regional, country, product-line, dealer and other affiliated accounts are excluded. If a brand has no unified main global account, its main international official account is selected using the brand's website, public platform identifiers and other verifiable information. The score comprises six dimensions: audience size (15%) reflects the brand's existing audience base; follower growth (20%) combines the growth rate and net follower gains to measure audience expansion; content activity (10%) combines publishing volume and consistency to reflect content investment; content distribution (25%) combines total views and median views per post to reflect overall reach and consistent distribution; engagement performance (20%) uses like, comment and share rates to reflect audience approval, discussion and active sharing; viral potential (10%) uses the proportion of viral posts to reflect the brand's ability to consistently produce widely distributed content. Dimension scores are combined using these weights to produce the brand's final overseas social media influence score.

Methodology →

Disclaimer

These rankings and related content are provided solely for industry research and reference on trends and do not constitute investment or business advice. Due to factors including public information sources, platform statistical rules and data updates, the data may be delayed, incomplete, revised or subject to individual discrepancies. SocialEcho makes no guarantee of its absolute accuracy, completeness, timeliness or continued availability and reserves the right to review, correct and update the related content.

Users should exercise independent judgment in conjunction with other information and assume the risks of using these rankings and related data. To the extent permitted by applicable law, SocialEcho shall not be liable for any compensation in connection with investment or business decisions made by users through the use of or reliance on these rankings, related data or analytical results, or for any resulting failed decisions, direct or indirect losses or other consequences.