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Insta360
Photography accessories
Score75.6
3C Consumer Electronics Brand Rankings rank#12
Photography accessories rank#3
About the brandwww.insta360.com
About the brand
Insta360 specializes in smart imaging equipment, with products including 360-degree cameras, action cameras, portable cameras, and related accessories, serving sports, travel, and content creation. The brand combines stabilization, panoramic shooting, and software editing capabilities, allowing users to choose perspectives after shooting, and conducts overseas business through global retail, e-commerce, and creator content.
- Official site
- www.insta360.com ↗
- Founded
- 2015
- Headquarters
- Shenzhen, China
- Official accounts
Exposure286M
Followers10.1M
Engagement0.65%
Active weeks5 wk
Viral content share28.21%
Exposure by platform
YouTube carries 91.89% of exposure
31-day exposure, by platform
- YouTube
- 91.89%
- TikTok
- 6.29%
- 1.42%
- X
- 0.26%
- 0.15%
Engagement rate by platform
Instagram has the highest engagement at 3.63%
How sticky the same brand's content is on each platform
Score and rank trend
First issue: the trend appears from the next issue
75.6Rank #12
Ways people engaged
Of 1.9M interactions, 97% were likes.
Likes, comments, shares and saves
5-week publishing heatmap
Each cell is the number of posts that week on that platform; darker means more. Column headers show the week's start date; the last column ends on the data cutoff
YouTube
TikTok
Instagram
Facebook
X
Threads
W1 · Oct 1
18
15
11
9
15
0
W2 · Oct 8
22
15
13
6
16
2
W3 · Oct 15
21
18
16
11
13
7
W4 · Oct 22
21
16
15
18
19
3
W5 · Oct 29
9
7
7
8
7
3
LowHigh
W1Oct 1
W2Oct 8
W3Oct 15
W4Oct 22
W5Oct 29
YouTube
18
22
21
21
9
TikTok
15
15
18
16
7
Instagram
11
13
16
15
7
Facebook
9
6
11
18
8
X
15
16
13
19
7
Threads
0
2
7
3
3
LowHigh
Top 10 posts by exposure
All platforms combined, sorted by exposure · click a title to open the original
- 1
Warning: Dizziness at 100% 🚨 | Insta360 Ace Pro 2YouTube2026-10-10Exposure 61.2MLikes 321.6K - 2
Mission: Get ball back in 1 min! ⚽| Insta360 Ace Pro 2YouTube2026-10-14Exposure 44.2MLikes 273.7K - 3
Normal vs. Parkour: The result surprised me! 🤯| Insta360 Ace Pro 2YouTube2026-10-06Exposure 40.5MLikes 434.7K - 4
Did the bottle flip land?! 😳 | Insta360 Ace Pro 2YouTube2026-10-19Exposure 29.9MLikes 158.1K - 5
Guess who reached the bottom first?! 😱| Insta360 Ace Pro 2YouTube2026-10-05Exposure 16.4MLikes 64.6K - 6
Will the tea cup survive?! 😳 | Insta360 Ace Pro 2YouTube2026-10-28Exposure 15.3MLikes 66.1K - 7
POV: After eating 1 cheat meal... 🍰 | Insta360 X5YouTube2026-10-13Exposure 12.5MLikes 50K - 8
Didn‘t expect This! 😳 | Insta360 Ace Pro 2YouTube2026-10-12Exposure 11.9MLikes 34.2K - 9
Just a mirror & idea! 🪞 | Insta360 Luna Pro #shortsYouTube2026-10-03Exposure 10.9MLikes 44.5K - 10
I wasn’t expecting this! 😱| Insta360 Ace Pro 2YouTube2026-10-07Exposure 4MLikes 15.2K
| # | Post | Platform | Published | Exposure | Likes | Comments |
|---|---|---|---|---|---|---|
| 1 | | 2026-10-10 | 61.2M | 321.6K | 3.6K | |
| 2 | | 2026-10-14 | 44.2M | 273.7K | 4.8K | |
| 3 | | 2026-10-06 | 40.5M | 434.7K | 1.4K | |
| 4 | | 2026-10-19 | 29.9M | 158.1K | 17.4K | |
| 5 | | 2026-10-05 | 16.4M | 64.6K | 375 | |
| 6 | | 2026-10-28 | 15.3M | 66.1K | 527 | |
| 7 | | 2026-10-13 | 12.5M | 50K | 271 | |
| 8 | | 2026-10-12 | 11.9M | 34.2K | 290 | |
| 9 | | 2026-10-03 | 10.9M | 44.5K | 173 | |
| 10 | | 2026-10-07 | 4M | 15.2K | 80 |
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