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Photography accessories Top 10
Scores are normalized within the category and are not directly comparable with the industry ranking. DJI leads with 79.3, 1.0 points ahead of SmallRig; this category's exposure is concentrated on YouTube.
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Photography accessories Top 10
Arrows vs. previous issue · all page data is public
- 1
- Followers
- 30M
- Follower growth rate
- 1.72%
- Exposure
- 100.3M
- Engagement
- 1.90%
- Posts
- 390
- Viral share
- 28.35%
- 2
- Followers
- 3.1M
- Follower growth rate
- 1.90%
- Exposure
- 13.4M
- Engagement
- 2.19%
- Posts
- 158
- Viral share
- 27.85%
- 3
- Followers
- 10.1M
- Follower growth rate
- 2.23%
- Exposure
- 286M
- Engagement
- 0.65%
- Posts
- 361
- Viral share
- 28.21%
- 4
- Followers
- 835.5K
- Follower growth rate
- 3.27%
- Exposure
- 6.5M
- Engagement
- 0.87%
- Posts
- 199
- Viral share
- 38.58%
- 5
- Followers
- 2M
- Follower growth rate
- 0.85%
- Exposure
- 5.6M
- Engagement
- 1.06%
- Posts
- 208
- Viral share
- 35.27%
- 6
- Followers
- 425.8K
- Follower growth rate
- 1.81%
- Exposure
- 863.1K
- Engagement
- 3.56%
- Posts
- 39
- Viral share
- 28.21%
- 7
- Followers
- 3M
- Follower growth rate
- 0.32%
- Exposure
- 1M
- Engagement
- 3.30%
- Posts
- 172
- Viral share
- 21.89%
- 8
- Followers
- 257.2K
- Follower growth rate
- 2.79%
- Exposure
- 770.4K
- Engagement
- 3.30%
- Posts
- 130
- Viral share
- 30.00%
- 9
- Followers
- 2.1M
- Follower growth rate
- 5.33%
- Exposure
- 361.7K
- Engagement
- 2.60%
- Posts
- 62
- Viral share
- 16.39%
- 10
- Followers
- 517.6K
- Follower growth rate
- 1.30%
- Exposure
- 202.9K
- Engagement
- 3.40%
- Posts
- 60
- Viral share
- 25.42%
| Rank | Brand | Score | Platforms | Followers | Follower growth rate | Exposure | Engagement | Posts | Viral share |
|---|---|---|---|---|---|---|---|---|---|
1 |  DJIPhotography accessories | 79.3 | | 30M | 1.72% | 100.3M | 1.90% | 390 | 28.35% |
2 |  SmallRigPhotography accessories | 78.3 | | 3.1M | 1.90% | 13.4M | 2.19% | 158 | 27.85% |
3 |  Insta360Photography accessories | 75.6 | | 10.1M | 2.23% | 286M | 0.65% | 361 | 28.21% |
4 |  ViltroxPhotography accessories | 72.3 | | 835.5K | 3.27% | 6.5M | 0.87% | 199 | 38.58% |
5 |  GodoxPhotography accessories | 71.1 | | 2M | 0.85% | 5.6M | 1.06% | 208 | 35.27% |
6 |  TTArtisanPhotography accessories | 70.3 | | 425.8K | 1.81% | 863.1K | 3.56% | 39 | 28.21% |
7 |  NEEWERPhotography accessories | 69.8 | | 3M | 0.32% | 1M | 3.30% | 172 | 21.89% |
8 |  7ArtisansPhotography accessories | 69.7 | | 257.2K | 2.79% | 770.4K | 3.30% | 130 | 30.00% |
9 |  UlanziPhotography accessories | 69.7 | | 2.1M | 5.33% | 361.7K | 2.60% | 62 | 16.39% |
10 |  HOVERAirPhotography accessories | 60.1 | | 517.6K | 1.30% | 202.9K | 3.40% | 60 | 25.42% |
Brand × platform heatmap
Darker cells mean more posts by this brand on that platform this period; a grey 0 means no posts
Exposure share within the category
Insta360 carries 68.14% of exposure
Share of 31-day exposure across category brands
Insta360 68.14%DJI 23.89%SmallRig 3.19%Viltrox 1.54%Godox 1.33%Aputure 0.51%ZHIYUN 0.27%NEEWER 0.25%TTArtisan 0.21%7Artisans 0.18%Other brands 0.49%
Engagement rate by brand
Median engagement 2.65%; 12 brands above it
Interactions / exposure, 31 days